Most Loved Workplace® Certified JobAccount Executive — New Business
Most Loved Workplace® Certified JobAbout the Role
At Best Practice Institute, a Most Loved Workplace® certified employer in the Research & Consulting space, Where research meets recognition — the home of Most Loved Workplace®.
Own the full sales cycle for new prospects — from first qualified conversation through certification close. Run disciplined discovery with HR and People leaders, demo the MLW SaaS platform, and convert interest into committed certifications. The new-business AE is the conversion point between 'interested' and 'certified.' This is the role that turns awareness of the Most Loved Workplaces® standard into committed customers — and the role that protects the credibility of the certification by qualifying ruthlessly for tier fit. What you'll do Run full-cycle sales on new logos: qualify, discover, demo the MLW SaaS platform, scope tier fit, negotiate, close Maintain a high-quality pipeline at 3–4× quota in HubSpot, with current next steps on every opportunity Partner with SDRs on outbound targeting; partner with Demand Gen on inbound conversion Run executive-level conversations with CHROs, VPs of People, Heads of Talent, and Employer Brand leaders Represent BPI at industry events, webinars, and partner motions Hand off cleanly to Customer Onboarding at close with a written summary of customer goals and tier rationale Contribute to the playbook — what works, what doesn't, what the next AE needs to know What we measure you on New-logo revenue against quarterly quota Pipeline coverage ≥ 3× quota at any moment Sales cycle length trending down Win rate by segment and source Forecast accuracy quarter over quarter 100% CRM hygiene What you bring 5+ years in full-cycle B2B SaaS sales, ideally selling into HR, People, Talent, or Employer Brand buyers Track record carrying and hitting quota Comfortable selling certifications, awards, recognition platforms, or HR-tech products HubSpot fluency or equivalent CRM mastery Operational discipline — pipeline lives in the CRM, not in your head Executive comfort; you can hold your own with CHROs and CEOs Bonus: experience selling into mid-market or enterprise HR org charts How to apply Send a resume and a short note describing one new-logo close you're proud of — segment, cycle length, what made it land. No cover letter required.
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Requirements
- 5+ years in full-cycle B2B SaaS sales, ideally selling into HR, People, Talent, or Employer Brand buyers
- Track record carrying and hitting quota
- Comfortable selling certifications, awards, recognition platforms, or HR-tech products
- HubSpot fluency or equivalent CRM mastery
- Operational discipline — pipeline lives in the CRM, not in your head
- Executive comfort; you can hold your own with CHROs and CEOs
- Bonus: experience selling into mid-market or enterprise HR org charts
Prefer to apply on the company's career site?
View Original PostingWhy This Is a Most Loved Workplace® Certified Job
Systemic Collaboration
BPI demonstrates structured collaboration through the use of Asana for task tracking, Claude AI for content generation, HubSpot for CRM, and Slack for communication. The team coordinates across multiple roles including content, design, client success, and operations, with clear handoffs and shared visibility into workflows.
"The organization uses Asana to keep all conversations transparent and trackable, ensuring that cross-functional work between content, design, and client success teams stays aligned and nothing gets lost."
— Cross-functional Workflow CoordinationPositive Future
BPI is actively building a new AI-powered content engine, a revamped profile page scoring system, and an automated marketing platform for Most Loved Workplace clients. The organization is transitioning operations in-house, scaling from 3 to 10 to 80 paid clients, and developing real-time employer brand tools that give companies control over their narrative.
"BPI is developing an AI-driven platform that allows companies to control their employer brand in real time, with a scoring system that rewards active participation and gives clients measurable proof of their workplace culture."
— AI-Powered Employer Brand PlatformAlignment of Values
The organization is deeply focused on ensuring that all content, client communications, and platform outputs align with the founder's vision and BPI's core mission of marketing proof-based workplace culture. There is a strong emphasis on QA, critical thinking, and ensuring that outputs reflect authentic client stories rather than generic content.
"BPI's content strategy is built around marketing only what is real — proof points, employee testimonials, and culture signals that are grounded in actual survey data and client outcomes, not generic workplace messaging."
— Proof-Based Culture MarketingRespect
Leadership at BPI emphasizes collaborative input rather than top-down directives, explicitly inviting team members to push back on strategy, question decisions, and contribute their expertise. There is a clear effort to onboard new team members thoughtfully, provide context, and avoid overwhelming them with directives.
"BPI's leadership approach encourages team members to critically evaluate strategy and voice disagreement, treating expertise across roles as essential input rather than expecting blind implementation of directives."
— Collaborative and Respectful Leadership StyleKiller Achievement
BPI is launching a comprehensive new profile page system with a 50/50 scoring model combining employee survey data and public marketing signals, a search checker tool generating AI-powered employer brand assets, and a content engine producing daily multi-channel output for certified Most Loved Workplace clients. The organization is scaling its paid client marketing operations with measurable before-and-after reporting.
"BPI's new scoring methodology combines employee sentiment data with real-time public signals, giving companies a dynamic, actionable score they can improve immediately by activating their Most Loved Workplace certification across digital channels."
— Innovative Workplace Scoring and Marketing SystemWhat It's Like to Work Here
Apply for Account Executive — New Business
Submit your application directly to the Best Practice Institute team. Let them know why you'd be a great addition to their loved place to work.
