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Most Loved Workplace®Powered by Best Practice Institute

Build, Activate, and Own Your Employer Brand

Shape the narrative around your culture. From comprehensive employer brand management to ensuring your company shows up when candidates ask AI 'is this a loved place to work?', building a strong employer brand is a moat your competitors can't buy into in 2027. Every article we publish for you is syndicated across AI platforms and search engines via Visipage, creating the web of third-party citations that AI engines need to confidently recommend your company.

Book a 15-min Qualification Call

The Engine Behind It

BPI's independent research authority

650+ resources, 22+ years of data

Content syndication

Across AI platforms and search engines via Visipage

The Workplace Report

As a dedicated employer brand publication

CertCheck

As the certification discovery platform

Together, these create the third-party citation ecosystem that AI engines need to confidently surface your employer brand.

95%
of employer-brand citations in LLMs come from third-party sites — not your own
60%
of LLM employer searches are zero-click. Candidates take the AI answer as truth.
12–18 mo
before AI employer-brand optimization is table stakes. The window is now.

"It's either you're there or you're not. And what I'm seeing is that most companies are not."

— Dwarte Mendansa, VP TA Operational Enablement, PayPal

Features
Visibility
Show up in AI answers.
Authority
Own the category narrative.
Dominance
Set the standard.
MLW Certification Badges148
BPI Research Articles + Syndication2/mo + syndication4/mo + syndication8/mo + syndication
Visipage AI ProfileStandardAdvanced + AgentAdvanced + Priority Agent
CertCheck + BPI + MLW Profile
BPI Resource Hub Presence
Job Distribution (5+ boards)—✓ Monthly refreshBi-weekly refresh + MLW badge on listings
Competitive Intel Dashboard—
Brand Command Center—
Subsidiary Profiles included—13
Success ManagerSharedShared (priority)Dedicated
Quarterly Strategy Sessions——
Premium Broadcast Media Add-On eligible—✓ (Large + Enterprise)✓ (Large + Enterprise)
Public Interview Guide & Career Path Guide——
Talk to a RepresentativeTalk to a RepresentativeTalk to a Representative

Add-Ons

Scoped on the qualification call. No surprises.

  • Premium Broadcast Media opportunities — Large + Enterprise on Authority or Dominance
  • Additional subsidiary profiles — All tiers
  • Extra content articles beyond tier allotment — All tiers
  • Executive brand profile (individual leader AEO) — Authority, Dominance
  • Employer Brand Playbook (custom) — Authority, Dominance
  • Visipage Dominance Agent upgrade — Authority only
  • Public Interview & Career Path Guides — Visibility, Authority

What's Included: Feature Details

Click any feature to see exactly what you get.

Join 1,200+ Certified Companies

Most Loved Workplace® is powered by Best Practice Institute — an independent research organization that has studied workplace sentiment for over 22 years. Our certification is 100% research-driven and independently validated.

See what a full assessment looks likeLearn about our SPARK methodologyBrowse certified employers

Frequently Asked Questions

Your Visipage AI Profile is your canonical source of truth for AI engines. It uses structured data (JSON-LD, semantic Q&A) and direct integrations with IndexNow, Google Ping, and Bing Webmaster API to ensure your employer brand is accurately represented across ChatGPT, Perplexity, Claude, Google AI Overviews, Gemini, and Grok. The Standard profile includes verified company info and certification badges. Advanced adds an AI agent for active brand management. Priority Agent on the Dominance tier provides premium placement and fastest response times.

BPI Research Articles are SEO-optimized employer brand content written from all of your actual workplace data — including SPARK assessment data, Love of Workplace Index scores, Crosswalk data, your profiles, and your official Most Loved Workplace® certified company profile. Each article is published on CertCheck, The Workplace Report, and the BPI Knowledge Archive, then automatically syndicated across AI platforms and search engines via the Visipage distribution network. They also include LinkedIn companion posts for social amplification.

Every tier includes your company's presence on three research authority sites that AI engines actively crawl and cite: your CertCheck profile with certification badges and employer brand data, your BPI (Best Practice Institute) profile within their 650+ authoritative research resources, and your official Most Loved Workplace® certified company profile on mostlovedworkplace.com/certified-companies/. Together, these create multiple high-authority touchpoints that AI engines use to build their knowledge about your employer brand.

Visibility is for companies taking their first step into employer brand certification — you get 1 certification badge, 2 research articles per month with syndication, a Standard Visipage AI Profile, and presence on CertCheck, BPI, and MLW. Authority is for organizations ready to own their category narrative — you get 4 badges, 4 articles/month, an Advanced AI Profile with Agent, job distribution to 5+ boards, competitive intelligence, and a Brand Command Center. Dominance is for companies that want to set the standard — 8 badges, 8 articles/month, Priority Agent, bi-weekly job refresh with MLW badge on listings, a dedicated success manager, and quarterly strategy sessions.

Ready to Build Your Employer Brand?

Book a 15-minute qualification call to find the right tier for your company.

Book a Qualification CallOr run your free assessment first →