Activate Your Most Loved Workplace® Certification
Start with a free assessment. Then choose the package that matches your employer brand ambitions. Every plan includes your certification, your profile on the MLW directory, and a dedicated representative.
| Features | Free Assessment Only | Bronze Emerging Employers | Silver Growing Brands | Gold Market Leaders |
|---|---|---|---|---|
| Free CertCheck Assessment | ||||
| Basic Public Profile | ||||
| Employer Brand Toolkit | ||||
| Job Posts | ||||
| AI Articles | ||||
| Social Media Tools | ||||
| SEO Boost | ||||
| MLW Marketing Inclusion | 1/year | 1/quarter | 1/month | |
| Summit & Conference Access | Attend | Attend + Speak | Full Access | |
| Your starting point | Talk to a Representative | Talk to a Representative | Talk to a Representative |
What's Included: Feature Details
Click any feature to see exactly what you get.
Join 1,200+ Certified Companies
Most Loved Workplace® is powered by Best Practice Institute — an independent research organization that has studied workplace sentiment for over 20 years. Our certification is 100% research-driven and independently validated.
Frequently Asked Questions
SEO Boost is our Gold-tier search engine optimization package. It includes indexed company profile pages with full Schema.org structured data (Organization, ProfilePage, BreadcrumbList, FAQPage), Google for Jobs schema integration on all job pages, certification badge rich snippets, AI-generated employer brand articles with article schema, and priority indexing via our IndexNow API integration. This means your company profile, job listings, and certification status appear prominently when candidates search for you or your industry.
AI Articles is our Claude-powered content engine available on Silver and Gold tiers. It automatically drafts, edits, and publishes employer brand articles in multiple story types: culture deep-dives, job spotlight pieces, leadership profiles, DEI initiatives, innovation stories, and custom topics. Each article includes a full SEO-optimized title, body, excerpt, meta tags, a ready-to-post LinkedIn companion post, and a CTA driving readers to your profile. Monthly auto-generation publishes fresh content on a schedule you control.
Your Basic Public Profile is your company's home on the Most Loved Workplace® directory. It includes your company overview and description, all earned certification badges with year, industry classification, headquarters location, employee count, a link to your careers page, and structured data that helps search engines surface your profile. Bronze-tier profiles also get job listing pages and an embeddable widget toolkit.
Bronze is ideal for companies that want certified employer of choice status and basic directory presence — perfect for startups and mid-size companies beginning their employer brand journey. Silver is for organizations ready to actively recruit using their certification, with AI-generated articles, social media tools, and quarterly MLW marketing features. Gold is for companies that want full SEO dominance, monthly media inclusion, conference speaking opportunities, and maximum employer brand visibility across all channels.
Ready to Activate Your Certification?
Talk to a representative to find the package that's right for your company.