Employer brand package
Bronze
Establish an evidence-led employer presence.
- 1 badge license if recognition is earned
- 1 foundational MLW Certification/Culture Story
- Foundational activation toolkit and shared support
Find the right way to tell your workplace story.
Start with a foundational employer presence. Add more content, insight and hands-on support as your goals grow. Recognition is earned—not bought.
Four packages. A clear next step.
Each level builds on the last. Choose the scope of activation and support that fits your team.
Employer brand package
Silver
Share your workplace story across more candidate touchpoints.
- 4 badge licenses if recognition is earned
- 4 targeted activation/content pieces per year
- MLW AI Chat Assistant and candidate-question activation
- Monthly job-distribution refresh
Featured package
Gold
Add competitive insight and managed execution.
- 8 badge licenses if recognition is earned
- 8 targeted activation/content pieces per year
- Competitive insight and biweekly job refresh
- MLW-managed execution and dedicated customer success
Employer brand package
Platinum
Sustain activation with a monthly managed cadence.
- 12 badge licenses if recognition is earned
- 12 targeted activation/content pieces per year
- Monthly activation and employer-brand review
- Continuous managed execution and proactive support
Shared profile benefits: When certified, companies receive CertCheck verification and BPI company profiles; an MLW employer profile depends on earned recognition.
Recognition, certification and Top 100 badges must be earned. License counts describe permitted use of recognition, not awards included with purchase.
Compare package benefits
See what changes as you move from Bronze to Platinum. On a smaller screen, choose a package to read its benefits.
— = Not listed in this package. Recognition and profile activation remain conditional as noted below.
| Benefit | Bronze | Silver | Featured packageGold | Platinum |
|---|---|---|---|---|
| Recognition & content | ||||
| Badge licensesLicenses for use of earned recognition. | 1 | 4 | 8 | 12 |
| Activation contentBronze includes one foundational story. Higher-tier allocations are annual. | 1 foundational story | 4 pieces / year | 8 pieces / year | 12 pieces / year |
| Top 100 badge licensingFor earned Top 100 recognition only. | — | — | 1 America or Global license / contract year | Applicable America and Global licenses / contract year |
| Employer profile destinations & AI | ||||
| CertCheck verification profileAn employer verification destination, not an additional group-company profile. | When certified | When certified | When certified | When certified |
| Visipage employer profileStructures and reinforces verified employer information so AI systems can accurately understand and describe your company. | — | When certified | When certified | When certified |
| Best Practice Institute (BPI) company profile | When certified | When certified | When certified | When certified |
| Most Loved Workplace® (MLW) employer profile | If recognition is earned | If recognition is earned | If recognition is earned | If recognition is earned |
| AI activation | AI-readable employer presence | MLW AI Chat Assistant; candidate-question activation | MLW AI Chat Assistant; candidate-question activation | Expanded candidate-question monitoring; monthly AI review |
| Jobs, insight & managed support | ||||
| Job refresh | — | Monthly | Biweekly with MLW context | Biweekly with MLW context |
| Competitive insight | — | — | Tracking, benchmarking and visibility-gap analysis | Tracking, benchmarking and visibility-gap analysis |
| Activation & review | Foundational toolkit | Visibility measurement; quarterly reviews | Company-specific plan; MLW-managed execution | Continuous execution; monthly activation and review |
| Support | Shared | Priority shared | Dedicated customer success | Proactive dedicated customer success |
| Companies in your group | ||||
| Additional group-company profilesA separate employer profile for each separately named subsidiary company and/or brand, owned by the parent company. | — | — | — | Up to 3 |
| Talk to a Representative | Talk to a Representative | Talk to a Representative | Talk to a Representative | |
Gold benefits
Add competitive insight and managed execution.
Recognition & content
- Badge licenses
- 8
- Licenses for use of earned recognition.
- Activation content
- 8 pieces / year
- Bronze includes one foundational story. Higher-tier allocations are annual.
- Top 100 badge licensing
- 1 America or Global license / contract year
- For earned Top 100 recognition only.
Employer profile destinations & AI
- CertCheck verification profile
- When certified
- An employer verification destination, not an additional group-company profile.
- Visipage employer profile
- When certified
- Structures and reinforces verified employer information so AI systems can accurately understand and describe your company.
- Best Practice Institute (BPI) company profile
- When certified
- Most Loved Workplace® (MLW) employer profile
- If recognition is earned
- AI activation
- MLW AI Chat Assistant; candidate-question activation
Jobs, insight & managed support
- Job refresh
- Biweekly with MLW context
- Competitive insight
- Tracking, benchmarking and visibility-gap analysis
- Activation & review
- Company-specific plan; MLW-managed execution
- Support
- Dedicated customer success
Companies in your group
- Additional group-company profiles
- —
- A separate employer profile for each separately named subsidiary company and/or brand, owned by the parent company.
Recognition, certification and Top 100 badges must be earned. License counts describe permitted use of recognition, not awards included with purchase.
Certified companies receive a CertCheck verification page and a BPI company profile after activation. An MLW employer profile depends on earned recognition and applicable criteria. CertCheck career content is available when included with an active paid plan.
A group-company profile is for a separately named subsidiary company and/or brand owned by the parent company—not another office, login or platform destination.
Packages do not guarantee external search placement, AI recommendations or business results.
A few helpful distinctions
Recognition grounded in workplace research
Best Practice Institute informs the Most Loved Workplace® research approach. Certification and list recognition require meeting the applicable criteria; no package guarantees an award or outcome.
Frequently asked questions
Let’s find your fit.
Talk with our team about package benefits, profile destinations and your company group.
Talk to a Representative