Most Loved Workplace® Certified JobDirector of Marketing
Most Loved Workplace® Certified JobAbout the Role
At Best Practice Institute, a Most Loved Workplace® certified employer in the Research & Consulting space, Where research meets recognition — the home of Most Loved Workplace®.
Lead the marketing function — brand, demand, comms, and content. Own how the world understands what a Most Loved Workplace® is, why it matters, and why employers want their company in the category. Best Practice Institute owns one of the strongest brand assets in HR — the Most Loved Workplace® certification — but no single person has been accountable for the marketing function that grows it. This role exists to fix that: set the strategy, build the team, and turn brand strength into measurable commercial outcomes. What you'll do Own and execute the marketing strategy: positioning, narrative, demand generation, brand, PR, and content programs Own marketing-sourced pipeline contribution as the primary commercial KPI; partner with the VP of New Business on conversion and handoff Own brand health: awareness, share of voice in the employer brand category, organic search position, executive thought leadership Set the comms and editorial calendar 90+ days in advance — Top 100 launches, research releases, executive media moments Partner with the CEO on category leadership: speaking, writing, media — make Lou the most quoted voice in employer brand Stand up partnerships with HR media, analyst firms (Gartner, Forrester, Josh Bersin), and association partners (SHRM, HR Tech, etc.) Report marketing performance to the CEO weekly with clean numbers — pipeline, attribution, brand health What we measure you on Marketing-sourced pipeline against quarterly target Marketing-influenced revenue against annual target Brand health: share of voice, organic traffic, branded search trend Earned media moments per quarter (named publications) Cost per qualified opportunity trending down quarter over quarter Team retention and ramp time What you bring 8–12+ years in B2B SaaS marketing, with at least 3 leading a function Track record of owning marketing-sourced pipeline and hitting it Strong category instincts — you understand how categories get built, named, and led Experience with HR-tech, employer brand, awards/recognition, B2B media, or adjacent categories Comfortable as a player-coach in a small but rapidly scaling team Operational discipline — you measure what you ship, you don't ship vanity work Executive comfort; partners well with CEO, sales leadership, and the board How to apply Send a resume and a short note describing the marketing function you built (or rebuilt) and one number it produced you're most proud of. No cover letter required.
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Requirements
- 8–12+ years in B2B SaaS marketing, with at least 3 leading a function
- Track record of owning marketing-sourced pipeline and hitting it
- Strong category instincts — you understand how categories get built, named, and led
- Experience with HR-tech, employer brand, awards/recognition, B2B media, or adjacent categories
- Comfortable as a player-coach in a small but rapidly scaling team
- Operational discipline — you measure what you ship, you don't ship vanity work
- Executive comfort; partners well with CEO, sales leadership, and the board
Prefer to apply on the company's career site?
View Original PostingWhy This Is a Most Loved Workplace® Certified Job
Systemic Collaboration
BPI demonstrates structured collaboration through the use of Asana for task tracking, Claude AI for content generation, HubSpot for CRM, and Slack for communication. The team coordinates across multiple roles including content, design, client success, and operations, with clear handoffs and shared visibility into workflows.
"The organization uses Asana to keep all conversations transparent and trackable, ensuring that cross-functional work between content, design, and client success teams stays aligned and nothing gets lost."
— Cross-functional Workflow CoordinationPositive Future
BPI is actively building a new AI-powered content engine, a revamped profile page scoring system, and an automated marketing platform for Most Loved Workplace clients. The organization is transitioning operations in-house, scaling from 3 to 10 to 80 paid clients, and developing real-time employer brand tools that give companies control over their narrative.
"BPI is developing an AI-driven platform that allows companies to control their employer brand in real time, with a scoring system that rewards active participation and gives clients measurable proof of their workplace culture."
— AI-Powered Employer Brand PlatformAlignment of Values
The organization is deeply focused on ensuring that all content, client communications, and platform outputs align with the founder's vision and BPI's core mission of marketing proof-based workplace culture. There is a strong emphasis on QA, critical thinking, and ensuring that outputs reflect authentic client stories rather than generic content.
"BPI's content strategy is built around marketing only what is real — proof points, employee testimonials, and culture signals that are grounded in actual survey data and client outcomes, not generic workplace messaging."
— Proof-Based Culture MarketingRespect
Leadership at BPI emphasizes collaborative input rather than top-down directives, explicitly inviting team members to push back on strategy, question decisions, and contribute their expertise. There is a clear effort to onboard new team members thoughtfully, provide context, and avoid overwhelming them with directives.
"BPI's leadership approach encourages team members to critically evaluate strategy and voice disagreement, treating expertise across roles as essential input rather than expecting blind implementation of directives."
— Collaborative and Respectful Leadership StyleKiller Achievement
BPI is launching a comprehensive new profile page system with a 50/50 scoring model combining employee survey data and public marketing signals, a search checker tool generating AI-powered employer brand assets, and a content engine producing daily multi-channel output for certified Most Loved Workplace clients. The organization is scaling its paid client marketing operations with measurable before-and-after reporting.
"BPI's new scoring methodology combines employee sentiment data with real-time public signals, giving companies a dynamic, actionable score they can improve immediately by activating their Most Loved Workplace certification across digital channels."
— Innovative Workplace Scoring and Marketing SystemWhat It's Like to Work Here
Apply for Director of Marketing
Submit your application directly to the Best Practice Institute team. Let them know why you'd be a great addition to their loved place to work.
