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Senior Lifecycle / CRM Manager

MLW LogoMost Loved Workplace® Certified Job
92% of candidates apply because they are a Most Loved Workplace®
New York, NY
Marketing
Full-time

About the Role

At Thesis , a Most Loved Workplace® certified employer in the Computer Software space, Modernizing higher education with intuitive, cloud-based student administration solutions.

We are hiring a Senior Lifecycle / CRM Manager to own lifecycle marketing across email, SMS, customer journeys, and retention programs. This person will be the day-to-day owner of our lifecycle engine: strategy, execution, testing, reporting, deliverability, and continuous improvement. This is a hands-on operating role for someone who knows how to build inside Klaviyo, understands DTC retention, and can turn customer behavior into better flows, campaigns, education, and repeat-purchase experiences. It is also a forward-looking role. We want someone excited to work with AI-enabled systems, documentation, QA workflows, and production tools that make lifecycle marketing faster, cleaner, and more scalable without lowering the quality bar.

Want to learn more about what it's like to work at Thesis ? View our full profile.

Benefits

  • Competitive compensation with an exceptionally generous equity package
  • Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
  • HSA, FSA and pre-tax commuter benefits for parking and transit
  • Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
  • 401k to help you plan for the future
  • Flexible PTO because we respect the need for work/life harmony
  • Unlimited (yes, unlimited) Thesis nootropics
  • A strong emphasis on promoting from within and personal development
  • A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
  • Hybrid work model
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Why This Is a Most Loved Workplace® Certified Job

What It's Like to Work Here

Users People-First Mentality
Lightbulb Ownership and Autonomy
Handshake Collaborative Problem-Solving
Target Impact-Driven Work
TrendingUp Continuous Growth Mindset
Certified for: Global Top 100 Most Loved Workplaces®, UK Top 100 Most Loved Workplaces®, Most Loved Workplace Most Loved Workplaces® 2026, Most Loved Workplace Most Loved Workplaces® 2021

Frequently Asked Questions About Working at Thesis

Common questions candidates ask about this role and Thesis 's workplace

At Thesis, we make the mission critical processes at colleges and universities easy, intuitive and effective. We offer a highly focused and standardized approach to solving core student administration issues. Building upon our legacy of SIS products (CAMS, QL and EMS), we’re proud to offer two modern, cloud-based solutions. With Thesis Student Management and Elements, we help universities deploy a predictable SaaS student system engine that cooperates with existing campus systems and, ultimately, powers change. We specialize in small to medium higher education institutions in Canada, the U.K. and U.S. Those who are seeking a modern, cloud-based student journey.

Please review the specific job listing or contact Thesis 's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Thesis is an established organization in its industry. The company is a certified Most Loved Workplace®, highlighting a strong, positive culture and committed workforce.

Key benefit categories include: Health & Wellness, Professional Development, Work-Life Balance, Financial & Retirement, Culture & Community. For this role specifically, benefits include: Competitive compensation with an exceptionally generous equity package, Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!), HSA, FSA and pre-tax commuter benefits for parking and transit, Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!, 401k to help you plan for the future, Flexible PTO because we respect the need for work/life harmony, Unlimited (yes, unlimited) Thesis nootropics, A strong emphasis on promoting from within and personal development, A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park, Hybrid work model. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as People-First Mentality and Ownership and Autonomy and Collaborative Problem-Solving.

The company has committed to inclusive practices including: Invest in Our People and Foster a Collaborative Culture.

They have earned Most Loved Workplace® certifications including: Global Top 100 Most Loved Workplaces® and UK Top 100 Most Loved Workplaces®.

Thesis currently has 7 open positions. They are hiring across departments like Marketing, Operations. You can view all current openings at certcheck.mostlovedworkplace.com/companies/thesis/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Thesis 's recruiting team for specific details on this role's process.

Apply for Senior Lifecycle / CRM Manager

Submit your application directly to the Thesis team. Let them know why you'd be a great addition to their loved place to work.

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