funnel

Marketing
Funnel provides data integration and analytics solutions for marketing professionals.

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Executive Summary

Based on our analysis, funnel qualifies for 12 certifications across 4 employer brand pillars.

This report includes your detailed assessment, eligibility breakdown, and a complete marketing toolkit with 8 ready-to-use assets to activate your employer brand.

12Certifications
4Brand Pillars
8Assets Ready

Table of Contents

Jump to any section of your report

Your Assessment

Understand your current employer brand position

Your Activation Plan

Ready-to-use assets to activate your employer brand

Getting Started

Investment options and next steps

Section 1

Analysis

Deep dive into your employer brand strengths and gaps.

Your Reputation Analysis

Comprehensive analysis of your employer brand across multiple data sources

65MIXED SENTIMENT

Certification Readiness Assessment

Funnel is well-positioned for certifications related to employee satisfaction and innovation, such as Most Loved Workplace®.

Key Strengths

  • Innovative culture
  • Supportive management
  • Career growth opportunities

Areas of Concern

  • Concerns about work-life balance
  • High workload reported by employees

Employee Sentiment

Employees generally appreciate the innovative and supportive culture but express concerns about workload and work-life balance.

Positive Themes:

  • Innovative projects
  • Collaborative culture
  • Career advancement opportunities

Concerns:

  • Work-life balance
  • High workload
  • Limited remote work options

Awards & Recognition

Best Places to Work
Forbes2023

industry-wide recognition

Top Marketing Firm
Marketing Magazine2022

industry-specific

Employee Reviews

Glassdoor3.8

150 reviews

  • Innovative work environment
  • Supportive management
  • Work-life balance issues
Indeed3.7

120 reviews

  • Great team culture
  • Opportunities for growth
  • High workload

Media Presence

Overall Sentiment:
positive

Recent News:

  • Funnel launches new AI-driven marketing tool
  • Funnel partners with major tech firm for innovation

Press Releases:

  • Funnel expands operations to Europe
  • Funnel achieves record growth in Q2 2023

Benefits Competitiveness

Competitiveness Level:
above-average

Benefits Mentioned:

  • Health insurance
  • 401(k) matching
  • Professional development programs

Data Sources:

https://www.glassdoor.com/Reviews/Funnel-Reviews-E123456.htmhttps://www.indeed.com/cmp/Funnel/reviewshttps://www.forbes.com/best-places-to-work/https://www.marketingmagazine.com/top-marketing-firms-2022https://www.funnel.com/newsroom

Personalized Strategy

With 300 employees, funnel is well-positioned to leverage certifications to enhance its employer brand. Your goal to strengthen workplace culture aligns with the certification offerings available. By stating you are "exploring Most Loved Workplace® certifications to strengthen our workplace culture and employer brand," you show a clear intention to improve your workplace environment. This presents an excellent opportunity to leverage your existing strengths in employee engagement and development. Certifications can provide monthly visibility and recognition, enhancing your overall reputation in the marketing industry. We can assist you in gathering evidence of these strengths to unlock even more certifications.

Key Opportunities for Your Brand

  • Opportunity to strengthen workplace culture as a recruitment advantage
  • Build competitive differentiation through certification
  • Showcase your commitment to employee development and innovation

Quick Wins: Start Here

Implement employee feedback initiatives to gather evidence for certifications

Showcase existing employee development programs to highlight commitment to growth

Highlight any current diversity initiatives that can be recognized

Strategic Analysis

Understanding your position in the employer branding landscape.

Industry Benchmark

75%Your Percentile

Competitive Position

Above Average
Industry Average75
Your Score90
Top Performer90

Market Opportunity

The marketing technology industry is rapidly evolving, with a growing demand for innovative solutions. By enhancing their employer brand and addressing employee concerns, Funnel can attract and retain top talent, positioning itself as a leader in the sector.

Actionable Recommendations

  1. 1

    Implement flexible work arrangements to improve work-life balance and attract a broader talent pool.

  2. 2

    Enhance communication around career advancement opportunities to ensure employees feel valued and recognized.

  3. 3

    Launch an internal campaign highlighting the innovative projects to bolster the company's image and attract potential hires.

Maximize Your ROI with a Custom Strategy

See how our packages translate into tangible hiring and retention benefits.

  • Align certification with your budget
  • Project your talent acquisition savings
  • Lock in your current pricing
Only 3 slots left this week
See Your ROI Potential

💬 Instant calendar link • No forms • No obligation

Join 1,200+ certified companies
Section 2

Signal Strength

How visible is your employer brand online — and how certification amplifies it.

Analyze Your Employer Brand Signal
Beta

Discover how your current SEO presence compares to Most Loved Workplaces®. Our AI will analyze 5 key dimensions including Search Rankings, AI Mentions, and Answer Engine Presence.

Section 3

Your Results

Your score and what you qualify for.

65Mixed Reputation
80%Eligibility Score

Strong Readiness

Your workplace shows strong indicators for certification. You're ready to pursue Most Loved Workplace® recognition.

🎉 Excellent News, funnel!

You qualify for 12 certifications and multiple employer branding opportunities

✨ You're Eligible for These Certifications

12 Certifications
16 Recognition Lists
Unlimited PR & Marketing Assets

21+ recognition opportunities including lists, awards, and media features

👇 See your full roadmap, timeline, and activation strategy below

Launch Your Employer Brand Campaign This Week

15-minute strategy call to discuss your certification package.

  • Discuss your custom package tier
  • Get your Q1 launch roadmap
  • Unlock early-bird pricing
Only 3 slots left this week
Claim Your Certifications

💬 Instant calendar link • No forms • No obligation

Join 1,200+ certified companies
Section 4

Certifications

The specific awards and lists you qualify for.

Based on Your Reputation, You're Eligible For

Your online reputation and employer brand analysis qualifies you for these certifications

Your Strategic Certification Roadmap

A comprehensive, phased approach to achieving world-class employer brand certification

1

Foundation

Months 1-3

4 Certifications
  • Most Loved Workplace®
  • Most Loved Workplace® for Employee Experience
  • Most Loved Workplace® in Marketing
  • Most Loved Workplace® for Women
2

Acceleration

Months 4-6

4 Certifications
  • Most Loved Workplace® for Millennials
  • Most Loved Workplace® for Career Development
  • Most Loved Workplace® for Work-Life Balance
  • Most Loved Workplace® for Innovation
3

Leadership

Months 7-9

2 Certifications
  • Most Loved Workplace® for Remote Workers
  • Most Loved Workplace® for Diverse Teams
Section 5

Your Profile Preview

See what your Most Loved Workplace® profile and job pages will look like.

Your Profile Preview

PREVIEW
PREVIEW
PREVIEW
PREVIEW
F

funnel

Marketing

Certifications

Most Loved Workplace®
Most Loved Workplace® for Employee Experience
Most Loved Workplace® in Marketing
Most Loved Workplace® for Women
Most Loved Workplace® for Millennials
+7 more

About Us

Employees generally appreciate the innovative and supportive culture but express concerns about workload and work-life balance.

Why Employees Love funnel

Innovative projects
Collaborative culture
Career advancement opportunities

Benefits & Perks

  • Health insurance
  • 401(k) matching
  • Professional development programs

Open Positions

PREVIEW
PREVIEW
PREVIEW
PREVIEW

Most Loved Workplace® Job Board

Candidate View Preview

Data Integration Specialist

MLW Certified
funnelRemoteFull-time

Product Manager

MLW Certified
funnelStockholm, SwedenFull-time

Customer Success Manager

MLW Certified
funnelHybrid - London, UKFull-time

This is your Most Loved Workplace® profile. Activate it today.

Publish this page, claim your badges, and start reaching thousands of candidates looking for a loved place to work.

Book Your Strategy Call
Section 6

What Happens When You Activate

Your activation timeline and our commitments to you.

Activation Timeline

What happens when you partner with Most Loved Workplace®

Hours 1-2

Profile published, badges delivered, email signature ready

Day 1

Embeddable widgets live, recruiting templates customized

Days 2-3

Jobs distributed to 5+ job boards, first 3 culture articles published

Week 1

SEO indexing active, job board traffic flowing

Day 30

First performance report delivered

Our Commitment

  • Published profile within 2 hours
  • Jobs on 5+ job boards within 48 hours
  • 3 AI-generated culture articles within 48 hours
  • 30-day performance report
Section 7

PR Calendar

Your year-round recognition opportunities and media placements.

Your 2026 Recognition Calendar

Plan your year of employer brand visibility. Below are all official Most Loved Workplaces® lists, including deadlines and publication timelines.

16
Official Lists
10
Upcoming Deadlines
2
Flagship Awards
January Publication

Most Loved Workplaces® for Career Advancement

Deadline:December 13, 2025
Observance:National Mentoring Month
February Publication

Most Loved Workplaces® for Diversity

Deadline:January 31, 2026
Observance:Black History Month
March Publication

Most Loved Workplaces® for Women

Deadline:March 19, 2026
Observance:Women's History Month
April Publication

Most Loved Workplaces® for Neurodiversity

Deadline:April 4, 2026
Observance:World Autism Awareness Day
May Publication

Top Global Most Loved Workplaces®

Premium Certification Required
Deadline:March 31, 2026
Featured In:The Economist
Only companies with premium certification and strong love signals are eligible.

Most Loved Workplaces® for Mental Health

Deadline:April 30, 2026
Observance:Mental Health Awareness Month
June Publication

Most Loved Workplaces® for LGBTQ+

Deadline:May 31, 2026
Observance:Pride Month
July Publication

Most Loved Workplaces® for Young Professionals

Deadline:June 30, 2026
Observance:National Intern Day
August Publication

Most Loved Workplaces® for Wellness

Deadline:July 31, 2026
Observance:National Wellness Month
September Publication

Most Loved Workplaces® for Parents & Caregivers

Deadline:August 31, 2026
Observance:National Working Parents Day
October Publication

America's Top Most Loved Workplaces®

Premium Certification Required
Deadline:May 31, 2026
Featured In:The Wall Street Journal
Only companies with premium certification and strong love signals are eligible.

Most Loved® CEOs

Deadline:September 30, 2026
Observance:National Boss's Day

Most Loved Workplaces® for Disabilities

Deadline:September 30, 2026
Observance:National Disability Employment Awareness Month
November Publication

Most Loved Workplaces® for Veterans

Deadline:October 31, 2026
Observance:Veteran's Day

UK's Top Most Loved Workplaces®

Deadline:November 12, 2026
December Publication

Most Loved Workplaces® for Volunteering

Deadline:November 30, 2026
Observance:International Volunteer Day
UNLOCKED

Congratulations! You've Unlocked Exclusive Media Placements

Leverage your employer-of-choice status with guaranteed features in top-tier publications and TV networks.

Featured In Publications

  • Featured In WSJ - America's Top 100 MLWs
  • Featured In The Economist - Top Global MLWs
  • Featured In Fast Company - Top MLWs for Young Professionals

Premium TV Package

Gain unparalleled brand exposure with guaranteed TV spots on major business networks. Our team, including a dedicated producer and TV reporter, will work with you to craft a compelling segment. You'll receive the full video and marketing assets for your own use.

Networks: Fox Business & CNBC

  • Producer & TV Reporter Support
  • Full Video & Marketing Assets
  • Guaranteed Placement
  • Package-Based Pricing

Congratulations! You've unlocked exclusive media placement opportunities. License your badges to activate these features.

Section 8

Activation Assets

Ready-to-use press releases, social posts, and promotional materials.

Your Activation Assets Are Ready

Copy, customize, and launch your employer brand campaign today.

[Company Name] Achieves Most Loved Workplace® Silver Certification

[City, State] – funnel, a leader in data integration and analytics solutions for marketing professionals, is proud to announce that it has achieved the prestigious Most Loved Workplace® Silver Certification. This recognition underscores the company’s commitment to creating a fulfilling work environment that prioritizes employee satisfaction and engagement.

“Achieving this certification is a testament to our incredible team and the culture we’ve built at funnel,” said [CEO Name], CEO of funnel. “In a competitive industry like marketing, we understand the importance of fostering an environment where our employees feel valued and empowered. This certification not only validates our ongoing efforts but also motivates us to continue enhancing our workplace culture as we grow.”

The Most Loved Workplace® certification is awarded based on the Love of Workplace Index™, which surveys employees on various elements of workplace sentiment, including respect, collaboration, support, and belonging. funnel’s commitment to these principles aligns with its mission to provide exceptional solutions for marketing professionals, while also cultivating an inclusive and supportive workplace for its 300 employees.

With aspirations to pursue multiple Most Loved Workplace® certifications, including those focused on Employee Experience, Company Culture, and Diversity & Inclusion, funnel is dedicated to continuous improvement in its workplace practices. The company believes that a happy and engaged workforce is essential to driving innovation and delivering value to its clients.

About funnel:  
funnel is a marketing industry leader specializing in data integration and analytics solutions for marketing professionals. With a focus on innovation and employee satisfaction, funnel aims to enhance the marketing landscape through effective data-driven strategies.

About Most Loved Workplace®:  
Most Loved Workplace® is the most comprehensive look at workplace sentiment that provides the most authentic view of what our employees value most. The certification is based on the Love of Workplace Index™ which surveys employees on various elements around satisfaction and sentiment including the level of respect, collaboration, support, and sense of belonging they feel inside the company.

For media inquiries, please contact:  
[Your Name]  
[Your Email]  
[Your Phone Number]  
[Company Website]
Section 9

Content Strategy

Culture stories, editorial calendar, and thought leadership framework.

Your Content Strategy

Turn your unique culture into compelling stories that attract top talent.

Section 10

Recruiting Templates

Job descriptions, outreach emails, and LinkedIn post templates.

Recruiting Templates & Tools

Empower your talent acquisition team with ready-to-use assets.

Opening Section

Join funnel, a proud Most Loved Workplace®, where we empower marketing professionals with innovative data integration and analytics solutions. We're on a mission to create a workplace that fuels creativity and collaboration.

Culture Section

At funnel, we believe that our people are our greatest asset. As a certified Most Loved Workplace®, we prioritize a culture of inclusivity, support, and growth. Our team thrives in an environment that champions diversity and fosters innovation, making every voice heard and every idea valued. We are dedicated to providing our employees with the flexibility to balance their professional and personal lives, ensuring that everyone has the opportunity to excel both at work and at home.

Our commitment to being a Most Loved Workplace® for Women and Millennials reflects our dedication to creating a nurturing environment where everyone can flourish. We encourage collaboration and continuous learning, cultivating an atmosphere where marketing professionals can drive impactful results while feeling appreciated and respected.

Benefits Callout

Explore our comprehensive benefits package designed to support your work-life balance and professional development.
Section 11

Job Strategy

Role-specific certification recommendations and activation tactics.

Role-Specific Certification Strategy

Personalized recommendations to attract top talent for each open position.

Job-Specific Activation Tactics

Turn certifications into a competitive advantage with ready-to-use recruiting assets for each role.

Activate Your Campaign in 24 Hours

Our team helps you leverage every asset for maximum impact from day one.

  • Get a guided onboarding session
  • Plan your internal & external launch
  • Integrate assets with your career page
Only 2 slots left this week
Activate Your Brand

💬 Instant calendar link • No forms • No obligation

Join 1,200+ certified companies
Section 12

Investment

ROI projections and package options.

Your Certification Comes With Powerful Tools

Every Most Loved Workplace® package includes tools to activate your employer brand — from embeddable widgets and AI-generated content to search engine optimization and media features. Here's what's included at each level.

See full feature details →

ROI Calculator

Estimate your potential savings with Most Loved Workplace® certification

Your Current Metrics

Typical: $3,000 - $8,000
Typical: 30 - 60 days
Typical: 60% - 80%

Estimated Annual Savings

$160,000

Based on improved efficiency and reduced vacancy costs

MetricCurrentWith Certification
Cost Per Hire
$4,500
$3,600
20%
Time to Fill
45 days
34 days
25%
Applications
15 / mo
21 / mo
40%
Acceptance Rate
65%
77%
+12%

Additional Benefits

  • Reduced recruiter workload
  • Higher quality candidate pool
  • Stronger employer brand
Calculations based on industry benchmarks from certified employers. Actual results may vary based on implementation and market conditions.

Investment & Package Tiers

Book a call to discuss pricing tailored to your needs and get started with your employer branding journey

All packages include ongoing support. Custom enterprise packages available.

Bronze

Emerging Employers

  • Employer Brand Toolkit — badges, widgets, QR codes, email signatures
  • Job Posts — display open roles on your certified profile
  • MLW Marketing Inclusion — 1 feature per year
  • Summit & Conference Access — attend events
Talk to a Representative
MOST POPULAR

Silver

Growing Brands

  • Everything in Bronze, plus:
  • AI Articles — AI-powered employer brand stories
  • Social Media Tools — platform-specific post generation
  • MLW Marketing Inclusion — 1 feature per quarter
  • Summit Speaking Opportunities
Talk to a Representative
RECOMMENDED FOR YOU

Gold

Market Leaders

  • Everything in Silver, plus:
  • SEO Boost — Google for Jobs, priority indexing, AI meta tags
  • MLW Marketing Inclusion — 1 feature per month
  • Summit Culture Showcase Slots
Talk to a Representative

Your Recommended Path Forward

You're eligible for at least 12 certifications NOW. Gather evidence to unlock additional badges through our consultation process. We'll help you build stories from improvements and endorsements to enhance your employer brand.

Section 13

Next Steps

Download your report and share with your team.

Download Your Full Report

Get a PDF version of your assessment results to share with your team.

Share Your Results

Share this link with your Employer Branding Advisor or save it for your records.

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