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Funnel

Turn marketing data into growth. Intelligence that drives decisions.

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Computer Software
Founded 2014
Stockholm, Sweden
316
Profile last updated: July 2026

About Funnel

Computer SoftwareFounded 2014

Funnel is the leading Marketing Intelligence platform that helps businesses unify their marketing data and optimize performance. We turn everyday reporting into a clear roadmap for growth. You get an instant, reliable view of which marketing activities actually drive growth, so you can easily plan budgets, prove your value to the business, and scale what works. Trusted by more than 2,500 businesses worldwide, including recognized brands like Adidas and Uber and global agencies like Publicis and Havas, Funnel tracks 11% of global digital ad spend and has featured on the FT 1000 list of Europe’s fastest-growing companies for five consecutive years. Since our founding in 2014, we have grown into a global team of over 300 employees, with offices in Stockholm, Boston, Hamburg, and Sydney

Quick Facts

  • IndustryComputer Software
  • Founded2014
  • HeadquartersStockholm, Sweden
  • Certifications2

What Sets Us Apart

Global Impact & Recognition

Featured on the FT 1000 list for five consecutive years, trusted by 2,500+ businesses including Adidas and Uber. Our team makes a measurable difference in how the world approaches marketing intelligence.

Collaborative Culture Across Continents

With offices in Stockholm, Boston, Hamburg, and Sydney, our 300+ employees work together in a truly global environment that values diverse perspectives and fosters connection across time zones.

Purpose-Driven Innovation

We transform complex marketing data into clear growth roadmaps. Our work directly empowers businesses to make smarter decisions and scale what works—creating meaningful impact for our customers and our team.

Our Culture

The lived experience at Funnel

Real Collaboration in Action

Every day, cross-functional teams work together across offices and time zones. Diverse perspectives aren't tolerated—they're celebrated as the core fuel for better ideas, faster solutions, and products that genuinely solve customer problems.

Bias for Action & Scrappy Spirit

There's an energy here about getting things done. Team members are empowered to move fast, experiment, and learn. You won't find permission-seeking culture—instead, you'll find hustle, determination, and people who take ownership of their impact.

Data-Driven Decision Making

We don't just talk about test-and-learn culture—we live it. Teams analyze results, celebrate wins, learn from losses, and keep strategy nimble. It's built into how we work, making us adaptive and creative in a rapidly changing market.

Accountability Both Ways

Information and accountability flow in both directions here. You know where Funnel is heading, how your work matters, and you're genuinely heard. Weekly all-company meetings, open Q&A sessions, and accessible leadership mean transparency is real, not performative.

Genuine Care for People

The benefits, parental leave policies, hybrid flexibility, and professional development investments aren't boxes to check—they reflect real commitment to supporting team members' lives and wellbeing.

Our Culture DNA

The core values that drive Funnel

collaborativeambitioustransparentdata-driveninclusiveagileempoweringinnovativescrappyrespectfulcustomer-obsessedaccountable

Frequently Asked Questions about Funnel

Common questions about working at Funnel, their culture, and benefits.

Our recruitment process is straightforward and efficient. Start by uploading your resume or LinkedIn profile through our career site. All candidates complete a brief 15-minute logic test to help us understand your problem-solving approach. We then move through interviews and assessments tailored to the specific role, ensuring we find the best fit for both the position and our team culture.

We operate on a hybrid model across all our global offices. Employees work 4 days in the office and 1 day remotely from home or wherever they need to be. This balance ensures strong collaboration and team connection while respecting flexibility and work-life balance.

Communication is deeply embedded in our culture. We hold weekly all-company meetings where anyone can submit topics and present. Our CEO holds open Q&A sessions to address employee questions. Information flows and accountability happen in both directions, and we even measure manager NPS alongside employee NPS because we believe your immediate leader matters significantly.

We believe that collaboration amongst diverse minds isn't just more enjoyable—it's crucial for effective innovation. We're dedicated to not just building, but also delivering a product that amazes our customers. Our test-and-learn culture encourages teams to act faster, adapt better, and make more creative decisions with reliable, centralized data.

2 Certifications & Awards

Certified Since 2024 · Featured across multiple industry recognitions

20242025

Certified Most Loved Workplaces® 2025

Verified
2025

Certified Most Loved Workplaces® 2024

Verified
2024

Most Loved Workplace® certifications are based on the SPARK model assessment of employee sentiment across 5 pillars.

Our Mission

We are on a mission to empower marketers to make truly data-driven decisions so they can achieve their marketing goals. Funnel provides the marketing intelligence platform that unifies data from all sources, enabling businesses to understand which marketing activities truly drive growth and optimize their strategies accordingly.

SPARK Culture Insights
85/100

Why is Funnel a Most Loved Workplace®?

(Based on the 5-Pillar SPARK Assessment)

Funnel has a solid and reliable product that our customers love. Funnel is at the pre-IPO stage of it’s growth journey, so it’s an exciting time preparing to become a listed company. Our market is growing year on year, with a lot of potential for Funnel to take more market share.

Life at Funnel

Love Profile

The personality of our workplace

Growth Mindset

We're a fast-growing company with a decade of proven success. Employees thrive in an environment that challenges them to scale, learn, and achieve ambitious goals together.

Trusted & Transparent

We believe in clarity and honesty. From how we communicate internally to how we serve our customers, transparency builds trust and enables everyone to do their best work.

Mission-Focused

Every team member contributes to helping businesses unlock growth through better data. Our shared mission creates purpose and belonging, driving employee engagement and pride.

Team building and company culture at Funnel headquarters
Team building and company culture at Funnel headquarters
Funnel employees celebrating project success together
Funnel employees celebrating project success together

Most Loved Workplace® Pledge

Our commitment to building a loved place to work.

At Funnel, being a Most Loved Workplace® means we show up for each other every single day. We've built something special here—a place where diverse collaboration drives innovation, where leadership is transparent and accessible, and where respect and belonging aren't just words, they're lived daily. We're committed to being a company our people are proud to work for, and that commitment is reflected in everything we do.

Our Commitments

Diverse Collaboration First

We commit to fostering systemic collaboration across our organization, bringing together diverse minds and perspectives because we believe this diversity drives innovation and better outcomes for our customers and team.

Transparent & Accessible Leadership

We pledge to maintain open communication channels where every voice is heard. Our leadership is accessible, information flows in both directions, and employees understand how their work contributes to our shared vision for the future.

Respect & Belonging for All

We are committed to building an inclusive workplace where every team member is respected, supported, and empowered to make an impact. We actively work to create a culture where people from all backgrounds thrive.

Purpose-Driven Growth

We commit to building products and practices that deliver killer outcomes while maintaining positive vision for the future. We measure success not just in metrics, but in the meaningful impact we create for our customers and communities.

Support & Development of Our People

We pledge to invest in our employees' growth through generous benefits, flexible work arrangements, professional development opportunities, and family-friendly policies that recognize life beyond work.

Benefits & Perks

Health & Wellness

  • Comprehensive medical, dental, and vision insurance
  • Life insurance coverage
  • Generous sick time program

Time Off & Family

  • 120 hours (15 days) of vacation annually
  • 14 weeks parental leave (maternity and paternity) at 100% compensation
  • Flexible return-to-work ramp up period

Financial & Retirement

  • Industry-leading 401(k) matching - dollar for dollar up to 6%
  • Performance bonuses
  • Commuter benefits with pre-tax options

Work Environment & Development

  • Hybrid workspace - 4 days in office, 1 day remote
  • You-focused training and professional development opportunities
  • Collaborative office spaces in Stockholm, Boston, and other global locations

Leadership

Fredrik Skantze

CEO & Co-Founder

Per Made

Co-Founder & Chief Commercial Officer

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Love Signals

Evidence of Most Loved Workplace® activation

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Love Signals are digital proof points that validate a company's emotional connection with employees. We continuously monitor the web for these signals to help job seekers find the best places to work.

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Certified In:

Certified Most Loved Workplaces® 2025
Learn about certification at MostLovedWorkplace.comView Open Roles

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This profile is based on data from LinkedIn, Glassdoor, Indeed, and the company's public career page. All certifications are independently verified by Best Practice Institute.