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Funnel

Turn marketing data into growth. Intelligence that drives decisions.

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Computer Software
Founded 2014
Stockholm, Sweden
316
Profile last updated: September 2026

About Funnel

Computer SoftwareFounded 2014

Funnel is the leading Marketing Intelligence platform that helps businesses unify their marketing data and optimize performance. We turn everyday reporting into a clear roadmap for growth. You get an instant, reliable view of which marketing activities actually drive growth, so you can easily plan budgets, prove your value to the business, and scale what works. Trusted by more than 2,500 businesses worldwide, including recognized brands like Adidas and Uber and global agencies like Publicis and Havas, Funnel tracks 11% of global digital ad spend and has featured on the FT 1000 list of Europe’s fastest-growing companies for five consecutive years. Since our founding in 2014, we have grown into a global team of over 300 employees, with offices in Stockholm, Boston, Hamburg, and Sydney

Quick Facts

  • IndustryComputer Software
  • Founded2014
  • HeadquartersStockholm, Sweden
  • Certifications2

What Sets Us Apart

Global Impact & Recognition

Featured on the FT 1000 list for five consecutive years, trusted by 2,500+ businesses including Adidas and Uber. Our team makes a measurable difference in how the world approaches marketing intelligence.

Collaborative Culture Across Continents

With offices in Stockholm, Boston, Hamburg, and Sydney, our 300+ employees work together in a truly global environment that values diverse perspectives and fosters connection across time zones.

Purpose-Driven Innovation

We transform complex marketing data into clear growth roadmaps. Our work directly empowers businesses to make smarter decisions and scale what works—creating meaningful impact for our customers and our team.

Our Culture

The lived experience at Funnel

Real Collaboration in Action

Every day, cross-functional teams work together across offices and time zones. Diverse perspectives aren't tolerated—they're celebrated as the core fuel for better ideas, faster solutions, and products that genuinely solve customer problems.

Bias for Action & Scrappy Spirit

There's an energy here about getting things done. Team members are empowered to move fast, experiment, and learn. You won't find permission-seeking culture—instead, you'll find hustle, determination, and people who take ownership of their impact.

Data-Driven Decision Making

We don't just talk about test-and-learn culture—we live it. Teams analyze results, celebrate wins, learn from losses, and keep strategy nimble. It's built into how we work, making us adaptive and creative in a rapidly changing market.

Accountability Both Ways

Information and accountability flow in both directions here. You know where Funnel is heading, how your work matters, and you're genuinely heard. Weekly all-company meetings, open Q&A sessions, and accessible leadership mean transparency is real, not performative.

Genuine Care for People

The benefits, parental leave policies, hybrid flexibility, and professional development investments aren't boxes to check—they reflect real commitment to supporting team members' lives and wellbeing.

Our Culture DNA

The core values that drive Funnel

collaborativeambitioustransparentdata-driveninclusiveagileempoweringinnovativescrappyrespectfulcustomer-obsessedaccountable

Frequently Asked Questions about Funnel

Common questions about working at Funnel, their culture, and benefits.

Our recruitment process is straightforward and efficient. Start by uploading your resume or LinkedIn profile through our career site. All candidates complete a brief 15-minute logic test to help us understand your problem-solving approach. We then move through interviews and assessments tailored to the specific role, ensuring we find the best fit for both the position and our team culture.

We operate on a hybrid model across all our global offices. Employees work 4 days in the office and 1 day remotely from home or wherever they need to be. This balance ensures strong collaboration and team connection while respecting flexibility and work-life balance.

Communication is deeply embedded in our culture. We hold weekly all-company meetings where anyone can submit topics and present. Our CEO holds open Q&A sessions to address employee questions. Information flows and accountability happen in both directions, and we even measure manager NPS alongside employee NPS because we believe your immediate leader matters significantly.

We believe that collaboration amongst diverse minds isn't just more enjoyable—it's crucial for effective innovation. We're dedicated to not just building, but also delivering a product that amazes our customers. Our test-and-learn culture encourages teams to act faster, adapt better, and make more creative decisions with reliable, centralized data.

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This profile is based on data from LinkedIn, Glassdoor, Indeed, and the company's public career page. All certifications are independently verified by Best Practice Institute.