Vice President of Pricing Strategy & Monetization

Here at ABC Fitness, we’re the trailblazers, the mic-droppers, and the future builders. We believe fitness is for people of every age, every shape, every color, and every gender. In everything we do, our team is guided by our core values: One Team, Growth Mindset, and Best Life. These values shape our culture, the way we work, and how we interact with each other and our community. We believe in the power of teamwork, continuous learning, and fostering a supportive environment where everyone can thrive.

Our core values of One Team, Growth Mindset, and Best Life intertwine to create a dynamic and supportive environment. As One Team, we collaborate and respect each other, fostering a sense of belonging and encouraging individual growth. With a Growth Mindset, we embrace challenges, strive for continuous improvement, and promote smart experiments. Through Best Life, we prioritize the well-being of our team and community, inspiring each other to be our best selves and live our best lives.

Bill Davis is intentional in creating space for cultivation, conversation, and application of ABC Fitness Solutions values. This is visible in his overall, and meeting specific, goals and agendas, as it applies to ensuring mission, vision, and values are a consistent priority, year-round.

We believe that Diversity Produces Winning Outcomes. You’d never work out just one muscle group, right? As One Team, we are committed to creating an inclusive and safe space and fostering an environment where every team member feels like they can bring their whole selves to work. We are dedicated to designing equitable experiences that inspire and activate our growth mindset, so everyone can learn and grow together. We meet you where you are, so you can feel seen, heard, and know you belong. At ABC Fitness, Diversity, Equity, Belonging, and Inclusion (DEBI) are not just initiatives; they're woven into the fabric of our culture. We believe that our strength comes from our diverse perspectives, experiences, and backgrounds.

As a global team, we strive to build strong connections between teams, regardless of our time zones! We seek to inspire and enable each of us to live our best life – no matter what that looks like. We hold quarterly company town hall meetings where we come together to celebrate our achievements and share company news and updates. At all levels of the organization, our leadership team convene with their respective teams on a monthly basis to share in-depth progress and recognize individuals and teams on their achievements. We encourage ongoing communication between team members and executive leadership. We actively promote ongoing "Ask Me Anything" forums, where teams are welcome to communicate with executive leadership whenever they have a question or concern. It's a true "open-door" policy. We also understand that quality in-person time together can make all the difference. That's why we have a Global Social program to bring team members together for local social and volunteer opportunities.