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Strategic Planner

MLW LogoMost Loved Workplace® Certified Job
92% of candidates apply because they are a Most Loved Workplace®
Ho Chi Minh City, Vietnam
Strategy & Planning

About the Role

At Ogilvy, a Most Loved Workplace® certified employer in the Advertising/Marketing/Public Relations space, Borderless creativity inspiring brands and people to make lasting impact.

<div class="content-intro"><p><strong>About Ogilvy  </strong></p>

<p>Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since Ogilvy was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently <a href="https://www.Ogilvy.com/ideas/Ogilvy-tops-warc-effective-100-creative-100-rankings-third-straight-year" target="_blank">ranks</a> as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit <a href="http://www.Ogilvy.com/" target="_blank">Ogilvy.com</a>, and follow us on <a href="https://urldefense.com/v3/__https:/www.linkedin.com/company/Ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31Se_7mxpVAamp;quot; target="_blank">LinkedIn</a>, <a href="https://urldefense.com/v3/__https:/twitter.com/ogilvy__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31SccaJbNMQamp;quot; target="_blank">X</a>,<a href="https://urldefense.com/v3/__https:/www.instagram.com/Ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31SfRZhifmAamp;quot; target="_blank"> Instagram</a>, and<a href="https://urldefense.com/v3/__https:/www.facebook.com/Ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31ScfS6rLGgamp;quot; target="_blank"> Facebook.</a></p>

<p> </p>

<p><strong>About WPP</strong></p>

<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="7f087527-f491-4cb6-a79d-3b4a67d1ec89">WPP.com</a></u>.</p></div><div class="page">

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<h3>About Ogilvy</h3>

<p><span data-contrast="auto">Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p>

<h3>About the Role  </h3>

<p><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)">You are a trusted member on the path to great creative and business leadership. You are expected to be able to </span><span data-ccp-parastyle="Normal (Web)">represent</span><span data-ccp-parastyle="Normal (Web)"> Ogilvy’s strategy thinking and points of view in how the “Make Brand Matters</span><span data-ccp-parastyle="Normal (Web)">”.</span><span data-ccp-parastyle="Normal (Web)"> You are learning to teach the next generation of strategists and developing your voice as a thought leader.</span></span><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)"> </span></span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></p>

<p><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)">As an Strategic Planner</span><span data-ccp-parastyle="Normal (Web)">, you are integral to your team. You independently run the “day to day” projects and briefs with some guidance. The broader team look to your help in proving an argument or flesh out a brief. Management knows you can be trusted to </span><span data-ccp-parastyle="Normal (Web)">establish</span><span data-ccp-parastyle="Normal (Web)"> and substantiate a point of view. You are expected to take part in </span><span data-ccp-parastyle="Normal (Web)">Client's</span><span data-ccp-parastyle="Normal (Web)"> meeting, delivering insight based strategic POVs. You also demonstrate</span></span><span data-contrast="none"><span data-ccp-parastyle="paragraph"> passion and knowledge for social media and digital marketing, with a deep understanding of platform trends, best practices, and emerging technologies.</span></span></p>

<p><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"></span></p>

<h3><strong><span data-contrast="none">What You’ll Do</span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></h3>

<ul>

<li><span data-contrast="auto">Understand the strategic task from the account team and make suggestions at the operational level to make the strategic plan more focused and efficient. </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li><span data-contrast="auto">Bring strategic capabilities across 3-4 blue chip accounts at Ogilvy. </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li><span data-contrast="auto">Communication Planning: Assist the senior planning staff to complete the communication Planning with the joint efforts of the fellow departments </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li><span data-contrast="auto">Writing creative briefs </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li><span data-contrast="auto">Identifying tensions, and understanding propositions and strategic positionings </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li><span data-contrast="auto">Beginning to understand and respond to creative work with reference to insights </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li><span data-contrast="auto">Communications planning – identifying the roles for comms and channels, including new media and platforms.</span><span data-contrast="auto"> </span><span data-contrast="auto"> </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li><span data-contrast="auto">Be a strong key player for selected new business pitch wins, and other strategic scopes in collaboration with Ogilvy offices in other markets. </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li><span data-contrast="auto">Broadening your skills across the agency through other projects (EFFIES, Pitches etc.) </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li><span data-contrast="auto">Demonstrate cross-function coordination capabilities, proactively engage in cross-function strategy work and inspire project members to quickly deliver strategic output</span><span data-contrast="auto"> </span></li>

<li data-leveltext="" data-font="Symbol" data-listid="255" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Bringing fact-based knowledge and insights to inspire creative and strategic development. </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li data-leveltext="" data-font="Symbol" data-listid="256" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Obtain, consolidate, and analyze the basic materials with joint efforts with the account team. </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li data-leveltext="" data-font="Symbol" data-listid="256" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Contribute to the upskilling of Strategy Team members in strategy capabilities. </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li data-leveltext="" data-font="Symbol" data-listid="256" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Supervise and grow at least 1 strategic intern/trainee. </span><span data-ccp-props="{"201341983":2,"335557856":16777215,"335559739":180,"335559740":300}"> </span></li>

<li data-leveltext="" data-font="Symbol" data-listid="256" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Passionate and supportive teamwork; can provide team members with enlightening case studies, relevant content and sharing ideas.</span></li>

</ul>

<p><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}"></span></p>

<h3><strong><span data-contrast="none">What You’ll Need </span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></h3>

<ul>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">2-3 years of experience in a similar role in the Mar-Coms industry, campaigns experience is much preferable.  </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">Demonstrated passion for social media and digital marketing, with a deep understanding of platform trends, best practices, and emerging technologies. </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">Qualitative skills: learning to write a discussion guide, set up and conduct basic interviews, summarize findings, and edit video clips. You can use qual to give flavor to your story. </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">Be interested in what motivates people, as well as the changing trends and fashions affecting consumers. </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">Confident about ‘constructing’ brands and demonstrate an interest in brands in general, not just their communications. </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">Have strong presentation and negotiation skills, both in Vietnamese and English </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">Be skilled at analyzing research and able to translate this into action plans </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">Be organized and able to think strategically both long and short-term. </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">Have a good memory for facts and figures. </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">Be able to work with a range of people and as part of a team. </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">Be persuasive, flexible, and FUN to talk to and work with. </span></li>

<li><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}">A portfolio may be required for this position.  </span></li>

</ul>

<p><span data-ccp-props="{"201341983":0,"335559685":360,"335559739":0,"335559740":240,"335559991":180}"><span style="color: rgb(255, 255, 255);"><strong><em>#</em></strong><strong><em>LI-DNI</em></strong><em> </em></span></span></p>

<h3><strong><span data-contrast="none">How We’ll Support You</span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></h3>

<p><span data-contrast="auto">Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p>

</div>

</div>

</div><div class="content-conclusion"><p>At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. </p>

<p>We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. </p>

<p>Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.</p>

<p><span data-teams="true">Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></p>

<p>If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@Ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.</p></div>

Want to learn more about what it's like to work at Ogilvy? View our full profile.

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Frequently Asked Questions About Working at Ogilvy

Common questions candidates ask about this role and Ogilvy's workplace

Ogilvy has been growing brands and businesses since 1948. Over the last 75 years, as the world has evolved, Ogilvy has been there. We uphold our legacy through borderless creativity —operating, innovating, and creating at the intersection of talent and capabilities. Our founder, David Ogilvy, created a culture that respected and cared about its people and its clients, and those core values remain at the heart of everything we do. They are not a rigid set of rules, but beliefs that inform how we behave, how we set expectations for our work, and how we hire. We are: Pervasively Creative, Adaptively Connected, Relentlessly Curious, Divinely Discontented, Eternal Craftspeople.

Please review the specific job listing or contact Ogilvy's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Ogilvy is an established organization in its industry. The company is a certified Most Loved Workplace®, highlighting a strong, positive culture and committed workforce.

Key benefit categories include: Health & Wellness, Financial & Retirement, Family & Parenting, Vacation & Time Off, Professional Development, Perks & Discounts. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Fearless Creativity and Genuine Collaboration and People-First Leadership.

The company has committed to inclusive practices including: Celebrate Every Perspective and Invest in Your Growth.

They have earned Most Loved Workplace® certifications including: Most Loved Workplace Most Loved Workplaces® 2026 and Most Loved Workplace Most Loved Workplaces® 2023.

Ogilvy currently has 176 open positions. They are hiring across departments like Account/Client Services, Public Relations, Creative. You can view all current openings at certcheck.mostlovedworkplace.com/companies/ogilvy/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Ogilvy's recruiting team for specific details on this role's process.

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