Snr Digital Strategist: CRM/WhatsApp Specialist

At Ogilvy, a Most Loved Workplace® certified employer in the Advertising/Marketing/Public Relations space, Borderless creativity inspiring brands and people to make lasting impact.

<div class="content-intro"><p><strong>About Ogilvy  </strong></p>

<p>Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since Ogilvy was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently <a href="https://www.Ogilvy.com/ideas/Ogilvy-tops-warc-effective-100-creative-100-rankings-third-straight-year" target="_blank">ranks</a> as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit <a href="http://www.Ogilvy.com/" target="_blank">Ogilvy.com</a>, and follow us on <a href="https://urldefense.com/v3/__https:/www.linkedin.com/company/Ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31Se_7mxpVAamp;quot; target="_blank">LinkedIn</a>, <a href="https://urldefense.com/v3/__https:/twitter.com/ogilvy__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31SccaJbNMQamp;quot; target="_blank">X</a>,<a href="https://urldefense.com/v3/__https:/www.instagram.com/Ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31SfRZhifmAamp;quot; target="_blank"> Instagram</a>, and<a href="https://urldefense.com/v3/__https:/www.facebook.com/Ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31ScfS6rLGgamp;quot; target="_blank"> Facebook.</a></p>

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<p><strong>About WPP</strong></p>

<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="7f087527-f491-4cb6-a79d-3b4a67d1ec89">WPP.com</a></u>.</p></div><p></p>

<p><strong>The Role</strong></p>

<p>We are seeking an experienced Senior Digital Strategist: CRM/WhatsApp Specialist to join our Africa Operating Unit to coordinate the integrated delivery of ground-breaking work.</p>

<p>As a Senior Digital Strategist, you will help define how CRM, 1st party data, and conversational platforms show up strategically for our client's brands represented across Africa. This will be a role that sits at the strategic heart of our Africa-level campaigns.</p>

<p>Owned channels, CRM, and WhatsApp sit at the forefront of our client's business. You will play a pivotal role in translating our client’s business challenges and objectives into fully integrated direct-to-consumer strategies, elevating consumer engagement, loyalty, and brand advocacy</p>

<p> </p>

<p><strong>What You’ll Do</strong></p>

<ul>

<li>Be the voice of CRM and direct-to-consumer strategy for our client's brands you represent for continental Africa, supporting the leadership team, end-to-end teams and client services in delivering groundbreaking and effective consumer engagement strategy.</li>

<li>Elevate our client's consumer engagement and loyalty by developing and executing advanced CRM strategies, leveraging owned platforms and WhatsApp as core direct-to-consumer channels.</li>

<li>Drive strategies powered by strategic first-party data collection, advanced audience planning, and the use of Open Intelligence (AI tool).</li>

<li>Design highly personalised customer journeys, implementing innovative conversational marketing and loyalty programs that foster long-term brand advocacy.</li>

<li>Partner with integrators, media partners, and broader capability teams to proactively identify digital engagement opportunities and ensure seamless CRM integration across all brand touchpoints.</li>

<li>Assemble strategy into presentation materials and be comfortable presenting complex CRM, data, and communication flows to senior level clients.</li>

<li>Conduct on-site and remote workshops for category clients to optimise their CRM, loyalty, and conversational marketing strategies.</li>

<li>Flex in your strategic approach, covering the following core competencies:

<ul>

<li>CRM & Lifecycle Strategy</li>

<li>Conversational Marketing (specifically WhatsApp ecosystem & chatbots)</li>

<li>First-Party Data & Audience Strategy</li>

<li>Loyalty & Advocacy Program Design</li>

</ul>

</li>

<li>Work with the end-to-end, data, and insights teams to utilise data analytics to optimise performance, measure conversion metrics, and add a strategic, data-driven layer to monthly reports for key clients.</li>

<li>Inform CRM KPIs and define measurement and attribution solutions for clients.</li>

<li>Work with client services and creative teams to inspire and guide ideation, ensuring creative assets and conversational copy are optimised for direct-to-consumer platforms and in line with approved strategy.</li>

<li>Work with the broader digital and social team across the continent to ensure CRM strategies are implementable, unearth additional insights, and optimise customer journeys in real-time.</li>

<li>Demonstrate what ‘good’ looks like for CRM and conversational strategy, ensuring we have a solid range of strategy frameworks and learning to drive our work and defining best practices and best-in-class case studies.</li>

</ul>

<p><strong>Experience Requirements:</strong></p>

<ul>

<li>5+ years of proven strategy experience in a digital agency, CRM/direct marketing agency, or working internally for a well-known platform or brand.</li>

<li>Deep, proven specialisation in designing and executing CRM strategies, loyalty programs, and conversational marketing (specifically utilising WhatsApp Business Platform/APIs).</li>

<li>Experience with first-party data strategies, audience segmentation, and leveraging data/insights tools (experience with Open Intelligence or equivalent enterprise CDPs/DMPs is a plus).</li>

<li>Experience working for top drawer brands and with senior stakeholders or in a senior client-facing role.</li>

<li>Strong experience working alongside other teams (creative, media, tech) delivering fully integrated marketing solutions.</li>

<li>A passion for CRM, conversational commerce, and emerging direct-to-consumer technology trends.</li>

<li>Solid experience with quantitative performance metrics, CRM analytics, and data-driven optimisation.</li>

</ul>

<p></p><div class="content-conclusion"><p>At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. </p>

<p>We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. </p>

<p>Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.</p>

<p><span data-teams="true">Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></p>

<p>If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@Ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.</p></div>

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