How DFIN Became the #1 Most Loved Workplace® Globally
Achieving dominant employer brand status through strategic certification
BPI Competitive Analysis
Outperforming nearest industry competitor (Score: 50)
Results Achieved
The Opportunity
DFIN (Donnelley Financial Solutions) set out to amplify their already strong employer brand by pursuing Most Loved Workplace® certification. As a leading global risk and compliance solutions company, DFIN recognized that formalizing their commitment to employee love would attract elite talent and strengthen their market position.
The Strategy
DFIN partnered with Best Practice Institute to activate a comprehensive employer brand strategy. This included earning multiple Most Loved Workplace® certifications, publishing a robust content library highlighting their culture, and leveraging the CertCheck platform to maximize visibility across search engines and candidate discovery channels.
- Earned 30+ certifications and awards
- Published 14 culture-focused articles
- Activated full badge portfolio across all certification areas
- Achieved #1 global platform ranking
- Reached 100th percentile employer brand visibility
The Impact
The results speak for themselves. DFIN achieved the #1 global ranking on the Most Loved Workplace® platform, earned 30 active badges spanning certifications, rankings, and specialty awards, and generated 369 profile views — establishing themselves as the definitive employer of choice in their industry.