How KnowBe4 Strengthened Their Employer Brand in the Cybersecurity Talent Market
Standing out as a certified employer of choice in a high-demand industry
BPI Competitive Analysis
Outperforming nearest industry competitor (Score: 65)
Results Achieved
The Opportunity
As the world's largest security awareness training platform, KnowBe4 sought to amplify their employer brand to attract top cybersecurity talent in one of the most competitive hiring markets globally.
The Strategy
KnowBe4 leveraged Most Loved Workplace® certification to build a content engine showcasing their culture of radical transparency, extreme ownership, and continuous professional development. Through strategic article publishing and job distribution, they created a visible employer brand presence.
- Earned Most Loved Workplace® certification
- Published 9 employer brand articles
- Activated job distribution across certified channels
The Impact
KnowBe4's employer brand strategy has generated 30 profile views, 9 published articles, and 21 job listing views — creating a comprehensive digital footprint that reaches cybersecurity professionals where they search for their next career opportunity.