How Kyndryl Elevated Their Employer Brand as the World's Largest IT Infrastructure Provider
Enterprise-scale employer branding powered by Most Loved Workplace® certification
BPI Competitive Analysis
Outperforming nearest industry competitor (Score: 50)
Results Achieved
The Opportunity
As the world's largest IT infrastructure services provider with 80,000+ employees across 60+ countries, Kyndryl sought to showcase their commitment to employee culture at scale. They aimed to communicate their workplace values to a global talent pool.
The Strategy
Kyndryl embraced Most Loved Workplace® certification as a cornerstone of their employer brand strategy. Through strategic content publishing and platform activation, they built a visible presence that authentically represents their culture of innovation and employee empowerment.
- Activated Most Loved Workplace® certification program
- Published 8 employer brand articles
- Built comprehensive candidate-facing profile
The Impact
Kyndryl's investment in employer branding through Most Loved Workplace® certification has generated significant candidate engagement, with 120 profile views and 8 published articles driving awareness among top-tier technology talent worldwide.