How Mission Pet Health Built the Most Comprehensive Badge Portfolio in Animal Health
Achieving maximum certification coverage with 28 active badges
BPI Competitive Analysis
Outperforming nearest industry competitor (Score: 45)
Results Achieved
The Opportunity
Mission Pet Health, formed by the merger of Southern Veterinary Partners and Mission Veterinary Partners, set out to establish a unified employer brand that reflects their WAG values (Work Together. Amaze. Grow.) across their rapidly growing organization of 20,500 team members.
The Strategy
Mission Pet Health pursued an aggressive certification strategy, earning 28 active badges across every certification category. Combined with 10 published articles, a perfect Love Signals score of 100, and eligibility for 26 certifications, they built one of the most comprehensive employer brand profiles on the platform.
- Earned 28 active certifications and awards
- Published 10 employer brand articles
- Achieved perfect 100 Love Signals score
- Qualified for 26 certification categories
The Impact
Mission Pet Health's commitment to certification has resulted in the most comprehensive badge portfolio in the animal health sector, with 28 active badges, 10 articles published, 74 profile views, and a perfect Love Signals score — positioning them as the definitive employer of choice in veterinary care.