How Parkview Health Amplified Their Employer Brand in the Healthcare Talent Market
Driving candidate engagement through certified employer brand visibility
Results Achieved
The Opportunity
Parkview Health, a not-for-profit community-based health system serving over 1.3 million people across northern Indiana and northwest Ohio, sought to strengthen their employer brand to attract healthcare professionals to their 15 hospitals and numerous clinics.
The Strategy
Parkview Health activated Most Loved Workplace® certification to showcase their community-centered values and commitment to employee wellbeing. Through article publishing and job distribution, they created a visible presence for healthcare candidates searching for mission-driven careers.
- Earned Most Loved Workplace® certification
- Published 7 employer brand articles
- Activated job distribution to reach regional healthcare talent
The Impact
Parkview Health's employer brand efforts have generated 45 profile views, 7 published articles, and 22 job views — reaching healthcare professionals across their multi-state service area and strengthening their position as a destination employer in regional healthcare.