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72andSunny office culture
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MLW Certified 2026

72andSunny

Unlock possibilities. Make brands matter in culture.

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Advertising/Marketing/Public Relations
Founded 2004
Playa Vista, CA
350
Profile last updated: July 2026

About 72andSunny

Advertising/Marketing/Public RelationsFounded 2004

At 72andSunny, we unlock possibilities for the most ambitious brands in the world. We are strategic and creative thinkers who set the course for what your brand should do, and not just could do. Our culture is rooted in personal growth and creative self-expression. We were founded with the intention to be a different type of agency, one rooted in personal growth, creative self-expression and the pursuit of possibility. Twenty years later, optimism remains our defining characteristic; it runs through our people, our client relationships and more often than not, the creative work we put out in the world.

Quick Facts

  • IndustryAdvertising/Marketing/Public Relations
  • Founded2004
  • HeadquartersPlaya Vista, CA
  • Certifications2

What Sets Us Apart

Creative Self-Expression

A workplace culture that celebrates individual creativity and encourages employees to bring their authentic selves to work, fostering innovation through diverse perspectives and personal growth.

Optimism-Driven Culture

Founded on optimism as a core value, 72andSunny creates an environment where possibility thinking shapes decision-making, client relationships, and the creative work that impacts the world.

Strategic Growth Mindset

An agency built on the philosophy of pursuing what brands should do, not just what they could do—empowering employees to think strategically and grow professionally while pushing creative boundaries.

Our Culture

The lived experience at 72andSunny

Optimistic Problem-Solving

We approach every challenge as an opportunity, asking not just what brands could do, but what they should do. Our culture runs on the belief that possibility exists in every brief.

Radical Collaboration

With 27 nationalities in our offices, we've built a collaborative ecosystem where diverse perspectives are actively sought, valued, and integrated into every decision and creative output.

Creative Self-Expression

We trust our people to bring their whole selves to work. Creative expression isn't confined to output—it's encouraged in how we think, collaborate, and challenge conventions daily.

Continuous Learning

Staying curious and seeking alternative approaches is core to who we are. We invest in training, workshops, and mentorship because we believe expertise is a journey, not a destination.

People-First Care

We genuinely support our people as their lives evolve. From industry-leading parental leave to flexible policies, we show up for our team through every season of life.

Cultural Impact

We work with intentionality to influence culture for good. Every project is evaluated for how it can leverage our platform responsibly and contribute to meaningful, lasting social change.

Our Culture DNA

The core values that drive 72andSunny

OptimismPossibilityDiverseCreativeCollaborativeGrowthCultureMentorshipLearningImpactInnovationSelf-Expression

Frequently Asked Questions about 72andSunny

Common questions about working at 72andSunny, their culture, and benefits.

72andSunny isn't about LA weather—it's a statement of optimism. The name reflects the company's founding philosophy: to be a different kind of agency, one rooted in possibility, free of ego and cynicism, and oriented around personal growth and creative self-expression.

72andSunny operates globally with offices in Los Angeles, New York, Amsterdam, Sydney, and additional locations. Across these offices, we bring together 27 nationalities and diverse perspectives unified by our cultural mission.

Primary caregivers receive six months of paid protected leave, plus additional benefits through our commitment to Pledge Parental Leave. We support people as their lives change and believe in creating an inclusive workplace for all family structures.

72U is our creative residency program designed to support and invest in emerging talent. Through mentorship and hands-on experience, we help develop the next generation of creative leaders and expand the diversity of the creative class.

AI is treated as a creative partner at 72andSunny. In 2025, we offered AI trainings and workshops, and our NFL Kickoff campaign demonstrated how hybrid AI, live-action, and CGI can create work previously impossible under traditional production constraints.

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This profile is based on data from LinkedIn, Glassdoor, Indeed, and the company's public career page. All certifications are independently verified by Best Practice Institute.