Senior Brand Strategist

At AKQA, a Most Loved Workplace® certified employer in the Advertising/Marketing/Public Relations space, Design and innovation transforming ideas into world-changing impact.

<p>At AKQA (part of WPP), we help ambitious companies navigate shifting markets and culture, define better futures, and build brands that pioneer, not just compete. We work at the intersection of technology, storytelling, and design, turning brand into strategic advantage.</p>

<p>We’re looking for a senior brand strategist who can combine strategic rigour with creative imagination to join our Copenhagen studio. Someone who can dissect market and cultural shifts, identify compelling positions, and translate them into creative brand ideas that resonate and perform.</p>

<p><strong>The role</strong></p>

<p>As a brand strategist, you’ll operate across brand, campaign, and experience, leading the translation of client challenges into strategies that are both rigorous and creatively compelling. You’ll own strategic direction from foundational brand work through to creative activation, championing value-driven thinking.</p>

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<p><strong>What you’ll do</strong></p>

<ul>

<li><strong>Define brand futures:</strong> Lead brand platforms, positioning, and narrative frameworks; uncover differentiated positions; show how brands can shape culture, not just respond to it.</li>

<li><strong>Develop activation strategy:</strong> Turn insight into sharp creative concepts; define audience insights and communication territories; craft briefs that inspire breakthrough creative work and campaigns.</li>

<li><strong>Collaborate on creative:</strong> Partner with creative teams to develop ideas rooted in strategy; ensure work ladders back to brand strategy while pushing creative boundaries.</li>

<li><strong>Build the case:</strong> Ground strategies in research and evidence; translate them into measurable business value; craft narratives that build client confidence.</li>

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