Most Loved Workplace® Certified JobDirector of Marketing Engineering & Growth
Most Loved Workplace® Certified JobAbout the Role
At Best Practice Institute, a Most Loved Workplace® certified employer in the Research & Consulting space, Where research meets recognition — the home of Most Loved Workplace®.
Best Practice Institute is a 25-year research organization and the home of the Most Loved Workplace® certification. We measure what makes employees love where they work, then help leaders build it. We're a small, remote-first team — we hire for operational excellence, customer empathy, and what you can demonstrate you've delivered. Most Loved Workplace® is one of the strongest brand assets in HR. We're the standard — and we're scaling the team that proves it. Validated employee sentiment data, the LOWI® index, SPARK drivers, the MLW SaaS platform — every claim is defensible. You'll own outcomes end-to-end. No layers, no theater. If you ship, you'll be visible to leadership and the market on day one.
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View Original PostingWhy This Is a Most Loved Workplace® Certified Job
Systemic Collaboration
BPI demonstrates structured collaboration through the use of Asana for task tracking, Claude AI for content generation, HubSpot for CRM, and Slack for communication. The team coordinates across multiple roles including content, design, client success, and operations, with clear handoffs and shared visibility into workflows.
"The organization uses Asana to keep all conversations transparent and trackable, ensuring that cross-functional work between content, design, and client success teams stays aligned and nothing gets lost."
— Cross-functional Workflow CoordinationPositive Future
BPI is actively building a new AI-powered content engine, a revamped profile page scoring system, and an automated marketing platform for Most Loved Workplace clients. The organization is transitioning operations in-house, scaling from 3 to 10 to 80 paid clients, and developing real-time employer brand tools that give companies control over their narrative.
"BPI is developing an AI-driven platform that allows companies to control their employer brand in real time, with a scoring system that rewards active participation and gives clients measurable proof of their workplace culture."
— AI-Powered Employer Brand PlatformAlignment of Values
The organization is deeply focused on ensuring that all content, client communications, and platform outputs align with the founder's vision and BPI's core mission of marketing proof-based workplace culture. There is a strong emphasis on QA, critical thinking, and ensuring that outputs reflect authentic client stories rather than generic content.
"BPI's content strategy is built around marketing only what is real — proof points, employee testimonials, and culture signals that are grounded in actual survey data and client outcomes, not generic workplace messaging."
— Proof-Based Culture MarketingRespect
Leadership at BPI emphasizes collaborative input rather than top-down directives, explicitly inviting team members to push back on strategy, question decisions, and contribute their expertise. There is a clear effort to onboard new team members thoughtfully, provide context, and avoid overwhelming them with directives.
"BPI's leadership approach encourages team members to critically evaluate strategy and voice disagreement, treating expertise across roles as essential input rather than expecting blind implementation of directives."
— Collaborative and Respectful Leadership StyleKiller Achievement
BPI is launching a comprehensive new profile page system with a 50/50 scoring model combining employee survey data and public marketing signals, a search checker tool generating AI-powered employer brand assets, and a content engine producing daily multi-channel output for certified Most Loved Workplace clients. The organization is scaling its paid client marketing operations with measurable before-and-after reporting.
"BPI's new scoring methodology combines employee sentiment data with real-time public signals, giving companies a dynamic, actionable score they can improve immediately by activating their Most Loved Workplace certification across digital channels."
— Innovative Workplace Scoring and Marketing SystemWhat It's Like to Work Here
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