Senior Merchandise Executive

Dubai, United Arab Emirates

Full-time

About the Role

At BFL Group in the Business Services space, Where ambition thrives and quality brands meet opportunity.

Loyalty & CRM Manager with 14+ years of experience designing, launching, and scaling loyalty and CRM programs across GCC and India, with deep expertise in retail and omnichannel environments. I specialize in building end-to-end loyalty ecosystems—from strategy, vendor selection, and CDP implementation to lifecycle marketing, rewards economics, and performance optimization. My work consistently drives measurable outcomes, including higher repeat purchase rates, improved customer lifetime value (CLTV), and reduced churn. Currently, I lead enterprise-level loyalty and CRM initiatives, owning program governance, P&L, vendor management, and cross-functional execution across Technology, Retail, Ecommerce, Finance, and Marketing teams. I’m hands-on with tiered loyalty models, earn-and-burn frameworks, personalization, segmentation, and omnichannel customer journeys. Core strengths include: • Loyalty Program Strategy & Governance • Customer Retention & Lifecycle Marketing • CRM, CDP & Marketing Automation • CLTV, Churn & Cohort Analytics • Omnichannel CX (Retail & Ecommerce) • Budget Ownership & ROI Measurement I’m open to senior leadership opportunities across the UAE and GCC markets where loyalty, data, and customer growth are strategic priorities.

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BFL Group is a Most Loved Workplace®. Most Loved Workplaces® place love at center of business. BFL Group is a Large employer in the Not Declared sector. Explore BFL Group careers, culture, employee experience, and open roles.

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Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

BFL Group is an established organization in its industry. The company focuses on maintaining a supportive workplace culture for all employees.

Key benefit categories include: Workplace Flexibility, Wellness & Lifestyle, Professional Development, Work Environment. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Collaborative Teamwork and Ambition with Purpose and Recognition and Reward.

The company has committed to inclusive practices including: Invest in Our People's Growth and Foster a Culture of Respect and Inclusion.

BFL Group has a supportive and collaborative culture, recognized as a loved place to work by its team members.

BFL Group currently has 10 open positions. You can view all current openings at certcheck.mostlovedworkplace.com/companies/bfl-group/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact BFL Group's recruiting team for specific details on this role's process.