Senior Video Creative, Performance - Kraken Consumer
About the Role
At Kraken Digital Asset Exchange (legal entity is Payward Ltd) in the Finance space, Accelerating global crypto adoption for financial freedom and inclusion.
Join a globally distributed creative team shaping the way millions of people discover and engage with digital financial products. In this senior individual contributor role, you will lead the creation of high-impact performance videos for paid marketing campaigns across multiple platforms and markets. You will combine creative storytelling, platform-specific expertise, and generative AI tools to deliver engaging content that drives measurable business results. From developing original concepts to producing and optimizing finished video assets, you will own the creative process end to end. Working closely with marketing, product, compliance, and regional teams, you will transform campaign objectives into compelling visual experiences. This remote opportunity is ideal for a creative professional who thrives in a fast-paced environment, embraces experimentation, and balances production speed with exceptional quality.
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Requirements
- At least five years of experience in performance video creative within a high-volume in-house creative team or performance marketing agency.
- Experience in fintech, cryptocurrency, gaming, or another regulated industry is highly desirable.
- Demonstrated ability to manage the full video creation process, from concept development and scripting to editing, sound design, and final delivery.
- Hands-on experience with AI-powered video and image generation tools.
- A portfolio showcasing paid video campaigns, including two or three complete video examples.
- Strong understanding of Meta, TikTok, YouTube, and other major advertising platforms.
- Experience working within structured creative testing programs.
- Excellent storytelling, copywriting, and conceptual skills.
- Ability to manage multiple projects simultaneously, meet tight deadlines, and maintain high standards.
- Experience creating marketing assets that accommodate compliance requirements.
- Strong written and verbal communication skills.
Benefits
- Remote work from Canada.
- Full-time opportunity.
- Creative ownership of performance video projects.
- Work with emerging generative AI technologies.
- Cross-functional collaboration.
- Professional development in performance marketing and creative experimentation.
- High-impact work influencing product discovery and user acquisition.
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