Senior Director, Global B2B Marketing

At Lyft, a Most Loved Workplace® certified employer in the Transportation space, Connecting cities, one ride at a time, for a more equitable future..

<p>At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.</p>

<p>Lyft's Global B2B Platform  is expanding beyond North America into a global portfolio spanning multiple owned and partner rideshare, taxi and luxury brands. This role leads marketing for the global B2B platform, and is accountable for both the strategy (audience-first, vertical go-to-market, GTM) and the operating backbone (the tooling, data, and systems) that let one marketing organization run campaigns, measure pipeline, and enforce brand and compliance standards across several distinct markets and brands.</p>

<p>This is a senior, build the function role leading a global, matrixed marketing team, with both direct and dotted line reports. You will lead a team that plans, executes and measures marketing efforts across brands with distinct market dynamics, languages, and go-to-market maturity. A core part of the role is establishing a single source of truth for the acquisition pipeline, spend, and results to measure LTV that rolls up cleanly across the business.</p>

<p>You will report into Lyft marketing leadership and sit on the marketing leadership team, representing global B2B marketing in cross-functional and executive forums. This is a Global role.</p>

<h2><strong>Responsibilities:</strong></h2>

<p><strong>Global B2B marketing strategy and operating model</strong></p>

<ul>

<li>Set the marketing strategy for Lyft's Global B2B Platform globally, spanning Lyft's Global B2B Platform in North America and international rideshare and taxi brand partners</li>

<li>Orchestrate the marketing to the administrators across government, healthcare, B2B, Automotive, Transit, Business Travel (many verticals) as the single invoicing and billing platform is developed&

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