Marketing Manager, Priority Verticals

At Lyft, a Most Loved Workplace® certified employer in the Transportation space, Connecting cities, one ride at a time, for a more equitable future..

<p>At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.</p>

<p>The strongest enterprise and mid-market marketing doesn't lead with a product — it leads with the problem a buyer already has. A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments. An auto dealer principal isn't looking for a rideshare product; they're looking to keep loaner logistics from costing them revenue.</p>

<p>We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile.</p>

<p>We're hiring an Industry Marketing Manager to build that audience-first structure for our priority verticals, starting with <strong>Healthcare</strong> and <strong>Automotive</strong>, across both mid-market and enterprise segments. You'll own the vertical narrative and the content, demand generation strategy, and enablement that will drive marketing-attributable revenue. </p>

<p>The primary function of this role is to build and lead vertical-specific go-to-market (GTM) motions for our mid-market and Enterprise business — bringing together vertical-specific content, demand generation, and sales enablement into a coherent, audience-first strategy.</p>

<h2>Responsibilities: </h2>

<ul>

<li><strong>Own vertical strategy and integrated programs</strong>

<ul>

<li>Design and execute large, orchestrated tentpole programs for our priority verticals (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social,

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