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Head of Content Marketing & Social Media

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92% of candidates apply because they are a Most Loved Workplace®
Baltimore, MD, USA

About the Role

At MarketWise, a Most Loved Workplace® certified employer in the Media/Publishing space, Independent research, honest insights, extraordinary investor outcomes since 1999..

MarketWise is aggressively growing its in-house marketing team. To assist with the growth, we are looking to hire a bright, energetic, hardworking, and intellectually curious marketing expert. This is a highly visible opportunity to take an important role in growing our subscriber base. This role will work closely with our existing team of online marketers and copywriters in a fast-paced but fun and rewarding environment. The ideal candidate will have a well-rounded marketing background, media buying experience, strong analytical abilities, and a desire to learn and continue to grow as a marketer. Key Responsibilities include continuously testing, optimizing, and scaling campaigns using data-driven insights, working closely with copywriters to generate and test new top-of-funnel ideas, owning performance metrics, reporting, and optimization to consistently improve ROI and outcomes, setting up, launching, and managing external campaigns across different external traffic platforms, and working collaboratively with other marketers and media buyers to meet customer acquisition goals.

Want to learn more about what it's like to work at MarketWise? View our full profile.

Requirements

  • 5+ years of experience in various digital marketing roles with demonstrable results
  • Good understanding of the direct response space
  • Goal-driven with a focus on analytics and data
  • Must be familiar with campaign KPIs - CTRs, CPA, CPM, CPC, etc.
  • Experience managing self-serve advertising platforms (Taboola, Google, YouTube, Criteo, and more)
  • Strong creative instincts and a passion for testing and optimizing
  • Excellent verbal, written, and communication skills, along with strong interpersonal skills
  • Must be proactive in getting projects started and following them to completion
  • The ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently is a must.
  • An interest in personal finance and investing is a plus, but not required.

Benefits

  • Be part of a high-performing, innovative team at the cutting edge of marketing.
  • Work on exciting projects that allow you to showcase your skills and make a direct impact.
  • A creative, fast-paced environment
  • Competitive salary starting at $80,000, commensurate with experience.
  • Comprehensive benefits package including health, dental, and vision insurance, 401k match, and 12 paid company holidays.

Prefer to apply on the company's career site?

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What It's Like to Work Here

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Certified for: Most Loved Workplace Most Loved Workplaces® 2026, Most Loved Workplace Most Loved Workplaces® 2022

Frequently Asked Questions About Working at MarketWise

Common questions candidates ask about this role and MarketWise's workplace

MarketWise started in 1999 with one brand and the simple idea to publish intelligent, independent, insightful and in-depth investment research and treat the self-directed investor the way we would want to be treated. That simple idea worked and has guided our decisions ever since. Our companies provide our subscribers with the research, education and tools that they need to navigate the financial markets. We have evolved significantly since our inception, expanding into a comprehensive suite of diversified investment research products and solutions from a variety of financial research companies. Today, MarketWise subsidiaries offer research across a variety of platforms, including desktop, laptop and mobile devices such as tablets and cell phones.

Please review the specific job listing or contact MarketWise's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

MarketWise is an established organization in its industry. The company is a certified Most Loved Workplace®, highlighting a strong, positive culture and committed workforce.

Key benefit categories include: Health & Wellness, Financial Benefits, Work-Life Balance, Professional Development. For this role specifically, benefits include: Be part of a high-performing, innovative team at the cutting edge of marketing., Work on exciting projects that allow you to showcase your skills and make a direct impact., A creative, fast-paced environment, Competitive salary starting at $80,000, commensurate with experience., Comprehensive benefits package including health, dental, and vision insurance, 401k match, and 12 paid company holidays.. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Independent Thinking Culture and Authentic Collaboration and Mission-Driven Accountability.

The company has committed to inclusive practices including: Independence Above All Else and Radical Transparency and Trust.

They have earned Most Loved Workplace® certifications including: Most Loved Workplace Most Loved Workplaces® 2026 and Most Loved Workplace Most Loved Workplaces® 2022.

MarketWise currently has 3 open positions. You can view all current openings at certcheck.mostlovedworkplace.com/companies/marketwise/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact MarketWise's recruiting team for specific details on this role's process.

Apply for Head of Content Marketing & Social Media

Submit your application directly to the MarketWise team. Let them know why you'd be a great addition to their loved place to work.

MarketWise

MarketWise

Media/Publishing
1125 North Charles Street, Baltimore, MD
Most Loved Workplace® Certified Job
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