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Senior Manager, Social

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92% of candidates apply because they are a Most Loved Workplace®
Kuala Lumpur, Malaysia
Social/Performance

About the Role

At Ogilvy, a Most Loved Workplace® certified employer in the Advertising/Marketing/Public Relations space, Borderless creativity inspiring brands and people to make lasting impact.

<div class="content-intro"><p><strong>About Ogilvy  </strong></p>

<p>Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since Ogilvy was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently <a href="https://www.Ogilvy.com/ideas/Ogilvy-tops-warc-effective-100-creative-100-rankings-third-straight-year" target="_blank">ranks</a> as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit <a href="http://www.Ogilvy.com/" target="_blank">Ogilvy.com</a>, and follow us on <a href="https://urldefense.com/v3/__https:/www.linkedin.com/company/Ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31Se_7mxpVAamp;quot; target="_blank">LinkedIn</a>, <a href="https://urldefense.com/v3/__https:/twitter.com/ogilvy__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31SccaJbNMQamp;quot; target="_blank">X</a>,<a href="https://urldefense.com/v3/__https:/www.instagram.com/Ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31SfRZhifmAamp;quot; target="_blank"> Instagram</a>, and<a href="https://urldefense.com/v3/__https:/www.facebook.com/Ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31ScfS6rLGgamp;quot; target="_blank"> Facebook.</a></p>

<p> </p>

<p><strong>About WPP</strong></p>

<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="7f087527-f491-4cb6-a79d-3b4a67d1ec89">WPP.com</a></u>.</p></div><div class="page">

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<h3>About Ogilvy</h3>

<p><span data-contrast="auto">Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p>

<p><strong>About Social@Ogilvy: </strong>At Ogilvy, we believe in making brands matter. Social@Ogilvy is at the forefront of defining the next generation of marketing communications, driving word-of-mouth and action for our clients. We are a dynamic, fast-paced team passionate about connecting brands with people online in meaningful ways. As part of the broader PR & Influence and Social team, you will also work collaboratively with team members on integrated PR and Influence campaigns.</p>

<p><strong>The Role:</strong> We are looking for a visionary and highly commercially-minded Senior Manager – Social Media & Influence to champion our social and influencer offering in Kuala Lumpur</p>

<p>As a Senior Manager, you are a core leader within the Social@Ogilvy team. You will own senior client partnerships, drive the strategic vision for our key social and influencer accounts, and actively contribute to business development and agency growth. You will oversee a team of a Manager, Senior Executives, Executives, content creators and specialists, cultivating a culture of creative excellence, strategic rigour, and commercial discipline.</p>

<p><strong>KEY RESPONSIBILITIES:</strong></p>

<ol>

<li><strong> </strong><strong>Business Growth & New Business Pitches</strong></li>

</ol>

<ul>

<li>Key person in response teams for major social and influencer RFPs, designing winning pitches and presenting social-first integrated ideas.</li>

<li>Drive commercial growth by upselling and cross-selling social and influence offerings to the wider Ogilvy client roster.</li>

<li>Elevate the agency's proprietary tools, frameworks, and packages to keep Social@Ogilvy at the cutting edge of the market.</li>

</ul>

<ol>

<li><strong> </strong><strong>Client Partnership & Strategic Counsel </strong></li>

</ol>

<ul>

<li>Act as a strategic partner to senior client stakeholders (CMOs, Marketing Directors), leading quarterly business reviews (QBRs) and high-level strategy workshops.</li>

<li>Proactively identify and brief clients on macro social shifts, creator economy dynamics, and early adoption of emerging platforms.</li>

<li>Direct counsel during high-stakes social media crises, crafting communication strategies to protect brand reputation.</li>

</ul>

<ol>

<li><strong> </strong><strong>Partner Network & Operational Excellence </strong></li>

</ol>

<ul>

<li>Define and optimise collaborative processes between Social@Ogilvy, the Content Studio, PR, and Creative teams.</li>

<li>Cultivate strategic, preferred-partner alliances with major platforms (Meta, TikTok, Google) and top-tier creator agencies.</li>

</ul>

<ol>

<li><strong> </strong><strong>Influencer Practice Leadership & Strategy </strong></li>

</ol>

<ul>

<li>Define the agency’s overarching point of view, proprietary methodology, and strategic framework for influencer marketing.</li>

<li>Champion long-term, "always-on" brand-ambassador models and affiliate/social-commerce strategies (e.g., TikTok Shop, XiaoHongShu integrations) for key clients.</li>

<li>Drive the evaluation, onboarding, and scaling of influencer marketing platforms and analytics tools within the agency.</li>

<li>Standardise the data-led approach to influencer identification, ROI, and fraudulent follower detection.</li>

<li>Represent Social@Ogilvy in the broader marketing and creator community, building elite partnerships directly with platforms (Meta, TikTok, Google) to secure exclusive alpha/beta program access for influencer campaigns.</li>

</ul>

<ol>

<li><strong> </strong><strong>Team Empowerment & Culture</strong></li>

</ol>

<ul>

<li>Set the training curriculum for the wider social team, fostering a culture of relentless curiosity, creative bravery, and strategic precision.</li>

<li>Inspire and nurture a diverse team of social practitioners, driving retention and professional growth across all levels.</li>

</ul>

<p><strong>QUALIFICATIONS & SKILLS:</strong></p>

<ul>

<li><strong>Experience:</strong> 7–8+ years of industry experience in social media, digital marketing, or influencer relations (with at least 4 years in a leading agency environment).</li>

<li><strong>Commercial Acumen:</strong> Strong understanding of agency business models, scoping, pricing, and overall project/account profitability.</li>

<li><strong>Pitch Experience:</strong> Proven track record of leading and winning high-value new business pitches.</li>

<li><strong>Strategic Mastery:</strong> Outstanding capability to translate business challenges into culture-shaping, social-first and influencer-led creative campaigns.</li>

<li><strong>Leadership:</strong> Exceptional leader who can guide, inspire, and keep a multi-layered team focused and motivated under tight deadlines.</li>

<li><strong>Communication: </strong>Flawless presentation and persuasion skills in English. Proficiency in Mandarin and/or BM is a strong advantage.</li>

</ul>

<p><strong>Note: This role may involve close collaboration with an alcoholic beverage brand. Candidates should be fully comfortable with the nature of the product and related marketing activities. </strong></p>

<p><strong>What You Will Learn & Apply:</strong></p>

<ul>

<li>A deep understanding of what makes great social work and what it takes to make it happen.</li>

<li>Proficiency in using internal and external research capabilities to prepare in-depth analyses.</li>

<li>The ability to stream briefs into the right workflow (e.g., content studio/creative process) based on integrated marketing communications principles.</li>

<li>How to manage expectations of internal and external stakeholders effectively.</li>

<li>Relationship-building skills with internal and external stakeholders to facilitate project outcomes.</li>

</ul>

<h3><strong><span data-contrast="none">How We’ll Support You</span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></h3>

<p><span data-contrast="auto">Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates. </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p>

</div>

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</div><div class="content-conclusion"><p>At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. </p>

<p>We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. </p>

<p>Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.</p>

<p><span data-teams="true">Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></p>

<p>If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@Ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.</p></div>

Want to learn more about what it's like to work at Ogilvy? View our full profile.

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Certified for: Most Loved Workplace Most Loved Workplaces® 2026, Most Loved Workplace Most Loved Workplaces® 2023

Frequently Asked Questions About Working at Ogilvy

Common questions candidates ask about this role and Ogilvy's workplace

Ogilvy has been growing brands and businesses since 1948. Over the last 75 years, as the world has evolved, Ogilvy has been there. We uphold our legacy through borderless creativity —operating, innovating, and creating at the intersection of talent and capabilities. Our founder, David Ogilvy, created a culture that respected and cared about its people and its clients, and those core values remain at the heart of everything we do. They are not a rigid set of rules, but beliefs that inform how we behave, how we set expectations for our work, and how we hire. We are: Pervasively Creative, Adaptively Connected, Relentlessly Curious, Divinely Discontented, Eternal Craftspeople.

Please review the specific job listing or contact Ogilvy's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Ogilvy is an established organization in its industry. The company is a certified Most Loved Workplace®, highlighting a strong, positive culture and committed workforce.

Key benefit categories include: Health & Wellness, Financial & Retirement, Family & Parenting, Vacation & Time Off, Professional Development, Perks & Discounts. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Fearless Creativity and Genuine Collaboration and People-First Leadership.

The company has committed to inclusive practices including: Celebrate Every Perspective and Invest in Your Growth.

They have earned Most Loved Workplace® certifications including: Most Loved Workplace Most Loved Workplaces® 2026 and Most Loved Workplace Most Loved Workplaces® 2023.

Ogilvy currently has 176 open positions. They are hiring across departments like Account/Client Services, Public Relations, Creative. You can view all current openings at certcheck.mostlovedworkplace.com/companies/ogilvy/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Ogilvy's recruiting team for specific details on this role's process.

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