Most Loved Workplace® Certified JobLifecycle Marketing Automation Specialist
Most Loved Workplace® Certified JobAbout the Role
At PadSplit, a Most Loved Workplace® certified employer in the Real Estate space, Affordable housing solutions empowering the workforce, one room at a time.
The Role We Need:
We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host community. In this role, you won't just monitor existing flow, you will actively design, build, and deploy data-driven campaigns across the entire host lifecycle: driving initial lead acquisition, nurturing prospective hosts into qualified opportunities, guiding them through activation, and securing long-term retention. Utilizing our core stack and Segment, you will bridge marketing operations and technical execution to build multi-channel experiences across email, SMS, push notifications, and in-app messaging. The Person We Are Looking For:
We are looking for a hands-on, detail-obsessed builder who understands how lifecycle marketing touches every stage of the host journey. While you keep the big picture in mind, you thrive in the tactical details that make campaigns succeed. You are a strong team player who excels in a highly collaborative environment, partnering closely with cross-functional teams to ensure campaigns align with broader business goals.
As a hands-on Specialist, you focus on practical execution. You can take a campaign brief and event payload to build end-to-end journeys, defining triggers, eligibility, exclusions, and exit criteria, or analyze a broken workflow to find and fix the root cause. You combine strong technical skills across our platforms (leveraging Pardot, SFMC, and Salesforce CRM for supply-side pipeline management while driving high-volume campaigns in Iterable) with a critical eye, knowing when to verify data anomalies and overlapping flows before launching a campaign.
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View Original PostingWhy This Is a Most Loved Workplace® Certified Job
Systemic Collaboration
PadSplit is a social impact company, structured as a public benefit corporation. Everything we do is led by our mission, vision, and guiding principles. Every interaction is built upon our core values. We hire and run our business daily on these tenets. Mission: Our mission is to help solve the affordable housing crisis, one room at a time, while leveraging housing as a vehicle for financial empowerment. Vision: To create a world-class marketplace that enables the quickest and most effective solutions for the affordable housing shortage for low-income earners Guiding Principles: Care: We know the importance of developing and maintaining respectful, love-centered relationships with our Community (members, owners, hosts, neighbors, employees). We do this by embodying empathy, radical optimism, intellectual curiosity, strong work ethic, compassionate directness, high integrity, and self awareness. Show It: We show our care in what we communicate and how we communicate with our Community. We do this by embodying empathy, radical optimism, compassionate directness, high integrity, and self awareness. Prove It : We execute on these communications through data-backed actions, we ensure that we always follow through, and we always take the high road. Core Values Compassionate Directness: Speaking up, giving feedback, disagreeing and surfacing problems immediately and doing it with compassion, empathy and understanding. High Integrity: Maintaining honesty, truthfulness, and accuracy in our words and actions. Optimism: Understanding the ‘bad’ and finding the ‘good’, even if we have to build the ‘good’ ourselves. Intellectual Curiosity: Asking questions, experimenting, and valuing knowledge and wisdom for its own sake. Strong Work Ethic: Working hard, working efficiently, and achieving the goals we set out to accomplish. Empathy: Being able to put ourselves in someone else's shoes and take action to mitigate a problem. Self Awareness: We are aware of both our strengths and our weaknesses and how they affect others.
Positive Vision for the Future
PadSplit is a social impact company, structured as a public benefit corporation. Everything we do is led by our mission, vision, and guiding principles. Every interaction is built upon our core values. We hire and run our business daily on these tenets. Mission: Our mission is to help solve the affordable housing crisis, one room at a time, while leveraging housing as a vehicle for financial empowerment. Vision: To create a world-class marketplace that enables the quickest and most effective solutions for the affordable housing shortage for low-income earners Guiding Principles: Care: We know the importance of developing and maintaining respectful, love-centered relationships with our Community (members, owners, hosts, neighbors, employees). We do this by embodying empathy, radical optimism, intellectual curiosity, strong work ethic, compassionate directness, high integrity, and self awareness. Show It: We show our care in what we communicate and how we communicate with our Community. We do this by embodying empathy, radical optimism, compassionate directness, high integrity, and self awareness. Prove It : We execute on these communications through data-backed actions, we ensure that we always follow through, and we always take the high road. Core Values Compassionate Directness: Speaking up, giving feedback, disagreeing and surfacing problems immediately and doing it with compassion, empathy and understanding. High Integrity: Maintaining honesty, truthfulness, and accuracy in our words and actions. Optimism: Understanding the ‘bad’ and finding the ‘good’, even if we have to build the ‘good’ ourselves. Intellectual Curiosity: Asking questions, experimenting, and valuing knowledge and wisdom for its own sake. Strong Work Ethic: Working hard, working efficiently, and achieving the goals we set out to accomplish. Empathy: Being able to put ourselves in someone else's shoes and take action to mitigate a problem. Self Awareness: We are aware of both our strengths and our weaknesses and how they affect others.
Alignment of Values
Atticus LeBlanc founded PadSplit and intentionally structured it as a public benefit corporation. He wanted to start PadSplit to leave a legacy of good in the world and to help people who often lack choices and access.
Respect
PadSplit is a social impact company, structured as a public benefit corporation. Everything we do is led by our mission, vision, and guiding principles. Every interaction is built upon our core values. We hire and run our business daily on these tenets. Mission: Our mission is to help solve the affordable housing crisis, one room at a time, while leveraging housing as a vehicle for financial empowerment. Vision: To create a world-class marketplace that enables the quickest and most effective solutions for the affordable housing shortage for low-income earners Guiding Principles: Care: We know the importance of developing and maintaining respectful, love-centered relationships with our Community (members, owners, hosts, neighbors, employees). We do this by embodying empathy, radical optimism, intellectual curiosity, strong work ethic, compassionate directness, high integrity, and self awareness. Show It: We show our care in what we communicate and how we communicate with our Community. We do this by embodying empathy, radical optimism, compassionate directness, high integrity, and self awareness. Prove It : We execute on these communications through data-backed actions, we ensure that we always follow through, and we always take the high road. Core Values Compassionate Directness: Speaking up, giving feedback, disagreeing and surfacing problems immediately and doing it with compassion, empathy and understanding. High Integrity: Maintaining honesty, truthfulness, and accuracy in our words and actions. Optimism: Understanding the ‘bad’ and finding the ‘good’, even if we have to build the ‘good’ ourselves. Intellectual Curiosity: Asking questions, experimenting, and valuing knowledge and wisdom for its own sake. Strong Work Ethic: Working hard, working efficiently, and achieving the goals we set out to accomplish. Empathy: Being able to put ourselves in someone else's shoes and take action to mitigate a problem. Self Awareness: We are aware of both our strengths and our weaknesses and how they affect others.
Killer Outcomes
PadSplit is a social impact company, structured as a public benefit corporation. Everything we do is led by our mission, vision, and guiding principles. Every interaction is built upon our core values. We hire and run our business daily on these tenets. Mission: Our mission is to help solve the affordable housing crisis, one room at a time, while leveraging housing as a vehicle for financial empowerment. Vision: To create a world-class marketplace that enables the quickest and most effective solutions for the affordable housing shortage for low-income earners Guiding Principles: Care: We know the importance of developing and maintaining respectful, love-centered relationships with our Community (members, owners, hosts, neighbors, employees). We do this by embodying empathy, radical optimism, intellectual curiosity, strong work ethic, compassionate directness, high integrity, and self awareness. Show It: We show our care in what we communicate and how we communicate with our Community. We do this by embodying empathy, radical optimism, compassionate directness, high integrity, and self awareness. Prove It : We execute on these communications through data-backed actions, we ensure that we always follow through, and we always take the high road. Core Values Compassionate Directness: Speaking up, giving feedback, disagreeing and surfacing problems immediately and doing it with compassion, empathy and understanding. High Integrity: Maintaining honesty, truthfulness, and accuracy in our words and actions. Optimism: Understanding the ‘bad’ and finding the ‘good’, even if we have to build the ‘good’ ourselves. Intellectual Curiosity: Asking questions, experimenting, and valuing knowledge and wisdom for its own sake. Strong Work Ethic: Working hard, working efficiently, and achieving the goals we set out to accomplish. Empathy: Being able to put ourselves in someone else's shoes and take action to mitigate a problem. Self Awareness: We are aware of both our strengths and our weaknesses and how they affect others.
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