Most Loved Workplace® Certified JobMarketing SEO Specialist
Most Loved Workplace® Certified JobAbout the Role
At Pattern, a Most Loved Workplace® certified employer in the Internet/E-Commerce space, Accelerating global ecommerce growth through proprietary technology and operational excellence..
Marketing Specialist- SEO
TIME : Hybrid Shift (4:30 PM IST – 1:30 AM IST)
About Pattern
Pattern is the premier partner for global ecommerce, helping the world’s leading brands grow their business on marketplaces like Amazon, Walmart, and beyond. We combine industry-leading technology with expert strategy to drive results across every stage of the customer journey. Joining Pattern means working in a fast-paced, data-driven environment where innovation and execution go hand-in-hand.
About the Role
As a Marketing Specialist- SEO, you will be a key driver in supporting global marketing and ecommerce initiatives through the lens of organic search. Your primary objective will be to enhance search visibility, increase organic traffic, and generate high-quality leads.
Working closely with cross-functional marketing and international teams, you will execute strategies that align with our global growth goals. This role requires a blend of technical curiosity, analytical thinking, and a passion for staying ahead of search engine trends.
What You Will Do
In this role, your daily impact will be felt through the following responsibilities:
Opportunity Identification: Conduct comprehensive keyword research to uncover high-impact SEO opportunities that align with user intent.
On-Page Excellence: Execute content and page optimizations to ensure maximum visibility and relevance across our digital properties.
Technical Collaboration: Partner with development teams to identify and support technical SEO improvements, ensuring site architecture is search-friendly.
Performance Monitoring: Track and analyze rankings, organic traffic, and overall site performance using industry-standard tools.
Strategic Auditing: Perform regular site audits and competitor analyses to benchmark performance and identify areas for competitive advantage.
Insights & Reporting: Build detailed reports and provide actionable SEO recommendations to content teams to drive continuous improvement.
What You Will Need
To be successful in this role, you should possess:
Relevant Experience: 2–5 years of experience in SEO or Digital Marketing (for internal candidates).
SEO Mastery: Strong foundational knowledge of both on-page and technical SEO principles.
Tool Proficiency: Hands-on experience with SEO power tools such as Ahrefs, SEMrush, or Screaming Frog.
Data Driven: Familiarity with Google Analytics (GA4) and Google Search Console to interpret data and trends.
Modern Technical Skills: Basic knowledge of HTML and experience leveraging AI tools to enhance SEO workflows.
Future-Ready: A solid understanding of AI Overviews (AIO) and the evolving search landscape.
Soft Skills: Excellent analytical capabilities, clear communication skills, and the ability to manage multiple projects simultaneously.
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Why This Is a Most Loved Workplace® Certified Job
Systemic Collaboration
The global ecommerce market represents a $6 trillion opportunity, and we are just beginning to tap into its vast potential. Our senior leadership team is exceptionally strong, fostering an environment that offers employees numerous opportunities for advancement and professional growth. Additionally, our proprietary method for hiring top talent serves as a key competitive advantage, enabling us to attract and retain the best in the industry.
Positive Vision for the Future
Pattern values are rooted in the beliefs and behaviors of our employees. Instead of creating aspirational values without a solid foundation, we identified and embraced the values already demonstrated by our team. These four core values—to be a team of doers, data fanatics, game changers, and partner-obsessed—originate from within our workforce and serve as guiding principles for all aspects of our operations, from hiring practices to daily interactions and work processes.
Alignment of Values
Dave is the most data-fanatical, game-changing, partner-obsessed doer we have in Pattern, and those behaviors are constantly on display. Dave also models balancing work and family. It’s not uncommon for Dave to excuse himself from a meeting that has gone a bit over to attend a family event.
Respect
Our employees participate in weekly check-ins with their managers, fostering an environment of two-way feedback. This commitment to open communication extends to our founders' open-door policy, regular town halls, engagement surveys, and an anonymous feedback form. We view feedback as a valuable gift and have established multiple channels to ensure it is consistently gathered and utilized.
Killer Outcomes
Our bonus structure rewards collaboration across teams— bonus KPIs are typically tied to more than one function. Additionally, our hybrid work format has employees in the office three days a week, and we aim to have larger meetings scheduled for those in-person days when possible. We believe that some of the best collaboration, ideas, and innovation come from people being able to bounce ideas off of each other in-person.
What It's Like to Work Here
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