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Primary Venture Partners office culture
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Primary Venture Partners

Partnering with founders to build transformative companies at moments of maximum risk.

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Financial Services
Founded 2015
386 Park Ave S, 14th Floor, NYC, NY
50
Profile last updated: July 2026

About Primary Venture Partners

Financial ServicesFounded 2015

Primary is the premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, Vestwell, and many more. The firm takes a low-volume, high-conviction approach—and devotes unreasonable resources toward making sure founders can succeed. With an Impact team that outnumbers investors 2:1, operational experts spend 100% of their time making hires, signing customers, and enabling future fundraising to supercharge growth. This partnership with top-tier founders makes companies in Primary’s portfolio 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation—a third of Fund I companies are unicorns, less than a decade out. We’re always excited to meet 99th-percentile founders building in B2B SaaS, built world, fintech, healthcare, infrastructure, and supply chain. And while we have a home court advantage in NYC, we invest globally, at pre-seed through A.

Quick Facts

  • IndustryFinancial Services
  • Founded2015
  • Headquarters386 Park Ave S, 14th Floor, NYC, NY
  • Certifications1

What Sets Us Apart

Impact-First Partnership Model

With an Impact team that outnumbers investors 2:1, Primary devotes unreasonable resources to founder success through hands-on operational support in hiring, customer acquisition, and fundraising enablement.

Proven Track Record of Unicorn Building

Portfolio companies are 2x more likely to raise Series A and 19x more likely to reach billion-dollar valuations, with one-third of Fund I companies becoming unicorns in less than a decade.

Founder-Centric Low-Volume Approach

Primary takes a high-conviction, low-volume investment strategy that prioritizes deep partnership with 99th-percentile founders building transformative companies across B2B SaaS, fintech, healthcare, and infrastructure.

Our Culture

The lived experience at Primary Venture Partners

Founder Partnership Over Hierarchy

At Primary, every team member operates with a founder mindset—we collaborate as equals, challenge each other's thinking, and build together. There's no ivory tower; everyone from partners to operations staff works directly alongside founders to solve real problems.

Action-Oriented and Resourceful

We move with urgency and creativity. When a portfolio company needs a hire or customer, we don't just advise—we actively make introductions, open doors, and roll up our sleeves. Our team thrives in fast-paced environments where resourcefulness and initiative are celebrated.

Intellectual Curiosity and Rigor

We believe in asking hard questions and diving deep into emerging trends, technologies, and business models. Our team is composed of sharp thinkers who challenge assumptions, debate ideas openly, and stay ahead of industry shifts.

Genuine Care and Empathy

We genuinely care about the success and well-being of our founders and each other. This isn't performative—it shapes how we allocate resources, give feedback, and celebrate wins together. Empathy drives our decision-making.

Collaborative Excellence

Success at Primary comes from working across teams with diverse expertise—investors, recruiters, designers, finance advisors, and more. We celebrate collaboration, share knowledge freely, and build on each other's strengths to deliver exceptional outcomes for founders.

Our Culture DNA

The core values that drive Primary Venture Partners

founder-centricresourcefulpartnershipunreasonableoperational excellencehigh-convictionsupportivetransformativeintellectual rigorhands-ontrusted advisorgrowth catalyst

Frequently Asked Questions about Primary Venture Partners

Common questions about working at Primary Venture Partners , their culture, and benefits.

Primary operates with a high-conviction, low-volume investment strategy paired with an Impact team that outnumbers investors 2:1. Our operational experts spend 100% of their time supporting portfolio companies with hiring, customer acquisition, fundraising, and growth initiatives. We practice venture capital at institutional scale while maintaining a founder-centric philosophy rooted in 'Wear the Founder's Shoes.'

Primary specializes in pre-seed and seed stage investments across technology sectors including SaaS, fintech, e-commerce, and proptech. We often invest in the first institutional financings of companies and frequently lead our investments. We partner with founders at moments of maximum risk when our operational support and conviction matter most.

Primary has grown to 80 full-time employees with over $1 billion in assets under management across five funds. The firm is led by eight exceptional, sector-focused investing partners, each running their own strategies. Our team includes principal-level operational experts, executive recruiters, designers, and strategic finance advisors.

Primary was founded in 2015 by Brad Svrluga and Ben Sun. Both bring a combined 30-year track record as successful investors and operators. They founded Primary specifically to change the way the venture capital industry operates by putting founders at the center and providing unreasonable resources for success.

'Wear the Founder's Shoes' is Primary's most important firm value. It means our team genuinely understands and empathizes with the challenges founders face during the earliest and most uncertain stages of building a company. This principle guides all our decision-making and ensures our resources are deployed in ways that truly serve founder success.

Primary regularly hires for roles across investment, operations, recruitment, design, finance, and network building. We look for intellectually curious, resourceful professionals who are passionate about supporting early-stage founders. Interested candidates can visit our careers page or job board to explore current opportunities.

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This profile is based on data from LinkedIn, Glassdoor, Indeed, and the company's public career page. All certifications are independently verified by Best Practice Institute.