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Radio Flyer office culture
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MLW Certified 2026

Radio Flyer

Creating smiles and warm memories for families, one ride at a time.

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Consumer Goods
Founded 1917
Chicago
75
Profile last updated: July 2026

About Radio Flyer

Consumer GoodsFounded 1917

Radio Flyer is a third-generation, family-owned company with a mission of bringing smiles to children and families while creating warm memories that last a lifetime. Radio Flyer’s passion for product design began over 100 years ago. Today, the Chicago-based toy and electric bike company has over 100 award-winning products available around the globe. As a certified B Corporation, Radio Flyer continues to build its legacy by leading the business with innovation, building one of the best workplaces in the nation, providing world-class customer service, and implementing sustainability initiatives that improve our world for future generations.

Quick Facts

  • IndustryConsumer Goods
  • Founded1917
  • HeadquartersChicago
  • Certifications1

What Sets Us Apart

Family-First Culture

A third-generation, family-owned company that prioritizes bringing smiles and creating warm memories, fostering a workplace where employees feel valued as part of an extended family.

Innovation & Purpose-Driven Mission

Over 100 years of passion for product design combined with a commitment to innovation, sustainability, and social impact as a certified B Corporation leading positive change.

Best-in-Class Workplace

Recognized as one of the best workplaces in the nation, Radio Flyer builds an inclusive environment where employees can thrive professionally and personally while making a global impact.

Our Culture

The lived experience at Radio Flyer

Infectious Playfulness

Fun is woven into daily work at Radio Flyer. From the CEO's 'Chief Wagon Officer' title to spontaneous celebrations and culture events, team members experience a workplace where joy and work go hand in hand.

Empowered Innovation

Flyers are encouraged to take thoughtful risks, share bold ideas, and experiment with new approaches. Radio Flyer trusts its team to contribute to the evolution of products and processes that serve families.

Genuine Purpose Connection

Every team member understands and feels connected to the mission of bringing smiles and warm memories to families, creating meaningful work that extends beyond paychecks.

Authentic Belonging

Radio Flyer celebrates diverse backgrounds and heritages through intentional events and practices, fostering a sense of community where people feel truly seen and valued for who they are.

Continuous Learning Mindset

The culture encourages curiosity and growth at every level, with robust development programs and mentorship that help Flyers expand their capabilities and advance their careers.

Collaborative Teamwork

Success is achieved through cross-functional collaboration and mutual support, with teams that celebrate wins together and support each other through challenges with genuine camaraderie.

Our Culture DNA

The core values that drive Radio Flyer

FUNomenalPlayfulPurposefulInnovativeFamily-OrientedJoyfulInclusiveGrowth-FocusedLegacy-DrivenTrustworthySustainableCollaborative

Frequently Asked Questions about Radio Flyer

Common questions about working at Radio Flyer, their culture, and benefits.

Radio Flyer uses a rigorous 10-step hiring process designed to find candidates who align with our mission and values. The process includes assessments where candidates share three successes and one failure, followed by opportunities to ask detailed questions about the role and company. This ensures both the candidate and Radio Flyer are confident in the fit.

Yes, Radio Flyer offers internship opportunities for students and early-career professionals looking to gain experience in a dynamic, purpose-driven organization. Visit our Careers page to explore current openings.

Radio Flyer offers comprehensive benefits including annual wellness reimbursement for gym memberships and sports leagues, 24/7 access to an Employee Assistance Program, professional development opportunities, culture-building events, and a commitment to work-life balance in our LEED Platinum office space.

Radio Flyer intentionally builds culture through multiple annual events focused on developing belonging, celebrating heritage and background diversity, and creating spaces where employees can learn and grow together. Leadership, starting with our Chief Wagon Officer, actively infuses fun and playfulness into the workplace while maintaining accountability and excellence.

As a certified B Corporation, Radio Flyer is committed to environmental responsibility. Our corporate offices are housed in LEED Platinum certified space, reflecting our dedication to sustainable practices. We also design products with longevity and environmental impact in mind.

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This profile is based on data from LinkedIn, Glassdoor, Indeed, and the company's public career page. All certifications are independently verified by Best Practice Institute.