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Demand Generation Manager/ Marketing Automation Specialist

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USA, California
Marketing Automation
Full-time
Senior

About the Role

At Salesforce, a Most Loved Workplace® certified employer in the Technology space, Build bridges between companies and customers through AI-powered innovation.

We are seeking a highly experienced Demand Generation Senior Manager to lead and scale multi-channel marketing programs that drive qualified pipeline growth and support overall revenue objectives. This role will be responsible for building and executing data-driven demand generation strategies, leveraging modern marketing technologies, automation platforms, and AI-driven workflows to improve targeting, personalization, efficiency, and conversion performance. You will partner closely with Sales, Content, and Marketing leadership to design integrated campaigns that generate high-quality leads and accelerate opportunities through the funnel.

Want to learn more about what it's like to work at Salesforce? View our full profile.

Requirements

  • Bachelor's degree in Marketing, Business, or related field preferred
  • 8+ years of experience in demand generation or B2B marketing
  • Proven success delivering multi-channel demand generation programs that drive measurable pipeline and revenue impact
  • Strong understanding of modern marketing automation, CRM systems, and digital marketing best practices
  • Highly analytical with ability to translate data into actionable insights
  • Experience with campaign management, lead nurturing, and performance reporting tools
  • Excellent written and verbal communication skills
  • Strong project management and ability to manage multiple initiatives simultaneously
  • Comfortable working in fast-paced, cross-functional, and global team environments
  • Proactive, results-driven mindset with strong ownership of outcomes

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Frequently Asked Questions About Working at Salesforce

Common questions candidates ask about this role and Salesforce's workplace

Salesforce is the #1 AI CRM, helping companies become Agentic Enterprises where humans and agents drive success together through a unified AI, data, and Customer 360 platform. Salesforce emphasizes scenario-based questions starting with 'Tell me about a time when...' Prepare stories that demonstrate alignment with company values like collaboration, leadership, and learning from challenges.

Please review the specific job listing or contact Salesforce's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Salesforce is an established organization in its industry. The company focuses on maintaining a supportive workplace culture for all employees.

Key benefit categories include: Health & Wellness, Time Off & Flexibility, Financial & Retirement, Learning & Development, Travel & Lifestyle. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Collaborative Team Spirit and Innovation & Continuous Evolution and Community & Giving Back.

The company has committed to inclusive practices including: Invest in Continuous Learning & Growth and Foster an Inclusive Ohana Culture.

Salesforce has a supportive and collaborative culture, recognized as a loved place to work by its team members.

Salesforce currently has 9 open positions. They are hiring across departments like Developers, Marketing Automation, Other Positions. You can view all current openings at certcheck.mostlovedworkplace.com/companies/salesforce/jobs.

A helpful tip for interviewing here: Expect scenario-based questions that begin with 'Tell me about a time when...' designed to assess your alignment with company values and demonstration of skills like collaboration and leadership..

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Salesforce

Salesforce

Technology
San Francisco, CA
Assessed by Most Loved Workplace®
View Company Profile

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