Website Conversion Manager
About the Role
At Sonar in the Computer Software space, The industry standard for code verification, trusted by 75% of Fortune 100..
Who is Sonar?
Sonar enables organizations to ship agentic code with confidence. Code creation is abundant, but confidence is scarce. Our core platform, SonarQube, verifies over 750 billion lines of code every day, delivering agentic verification and governance for all code. Trusted by more than 7 million developers and 75% of the Fortune 100, including teams at Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Sonar, Sonar enables organizations to reduce outages, improve security, and lower the cost and risk of agentic software development. Founded in Geneva and now headquartered in Austin, Texas, Sonar has a global team working across offices and hubs, including Silicon Valley, London, Bochum, Barcelona, Singapore, Tokyo, and the Washington, D.C. area. At Sonar, we’re enabling enterprises to build agentic software factories that can move quickly while maintaining the control, consistency and evidence required to ship with confidence. Position description
Sonar's website is becoming a bigger driver of pipeline as our Web team scales, and we need someone focused full-time on turning traffic into qualified demand. As Website Conversion & Optimization Manager, you own the site's CRO and testing program end to end: hypotheses, test design, QA, launch, and analysis, plus the broader analytics and organic and content signals that feed it, working directly with our VP, Digital & Web. This is a hands-on role: with no dedicated testing team under you, you'll run experiments yourself as often as you'll direct them, partnering with our SEO Strategist, Lead Web Producer, and engineering team to keep every page fast, findable, and built to convert, and directing outside optimization and testing agency partners rather than building or managing an internal team. What you will do
Own conversion rate optimization across landing pages, calls-to-action, form flows, and on-site conversational engagement (Qualified), from hypothesis through shipped change.
Own the CRO and testing program end to end: write hypotheses, design and configure A/B and multivariate tests, QA them before launch, monitor them live, and analyze results, partnering with the Lead Web Producer on production support and with Engineering on technical implementation.
Connect individual tests into a cohesive test-and-learn roadmap, sequencing experiments so each one builds on prior results instead of running in isolation.
Own web analytics (GA4 and Mixpanel) and marketing conversion signals, including tracking, attribution, and form and CTA performance, turning data into a prioritized optimization roadmap.
Bring working SEO knowledge to the optimization program, coordinating with the SEO Strategist so technical SEO and conversion work are aligned rather than working at cross purposes on the same pages.
Brief, direct, and review the output of outside optimization and testing agency partners, holding contracted resources accountable to scope, quality, and deadlines.
Drive organic initiatives, including PR, earned media, backlinks, infographics, and influencer organic, in partnership with Corporate Marketing.
Coordinate short-form organic content, such as social posts and short video, with the Social Media team.
Report on experiment results and conversion performance, and communicate the rationale behind test prioritization and roadmap tradeoffs, to the VP, Digital & Web and cross-functional stakeholders in clear, decision-ready terms. Experience and qualifications
The ideal candidate will: Have 4+ years of experience in conversion rate optimization, growth marketing, or web optimization, ideally at a B2B SaaS company.
Have hands-on experience owning A/B and multivariate tests end to end, from hypothesis and test build through QA, launch monitoring, statistical analysis, and rollout, not just designing or interpreting tests someone else runs.
Be comfortable operating without a dedicated testing team or engineering support on standby, running and troubleshooting experiments directly when needed.
Have experience building a sequenced test-and-learn roadmap rather than running one-off tests, and explaining the reasoning behind prioritization to leadership.
Be fluent in GA4 and Mixpanel and comfortable turning data into a prioritized test roadmap.
Have working SEO experience, whether technical SEO, on-page optimization, or content SEO, sufficient to keep conversion work aligned with search performance.
Have experience briefing and managing outside agencies or vendors, holding contracted partners accountable to output and deadlines, rather than managing a direct team.
Be comfortable partnering with engineering to scope and prioritize the technical implementation of tests and fixes.
Be a clear communicator who can translate testing results and data into decisions for cross-functional stakeholders.
Nice to have: experience with CMS platforms, tag management, conversational marketing platforms (e.g., Qualified), and B2B or developer-audience websites.
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View Original PostingWhat It's Like to Work at Sonar
Systemic Collaboration
we have a clear vision and lead with transparency, anchored in our open source roots and commitment to our community. At our core, our mission is to improve the quality and security of all code while delivering an improved developer experience. As we grow, we will continue to drive towards this goal and solve the trillion-dollar challenge of bad code, and will continue to keep part of our solution open source and deliver great value through it.
Positive Vision for the Future
we are a mission-oriented company. At Sonar, we are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Sonar culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do.
Alignment of Values
encouraging a culture that believes in the strength of people collaborating together and being empowered, which fosters happiness and performance at work.
Respect
recognizing that we are not just a team of experts in our own areas, but that we are Smarter Together (core value). We’re comfortable with creating and resolving problems collectively and take ownership of our own words to stimulate collaboration through constructive discussion. Feedback is at the heart of everything we do at Sonar, and it’s rooted in our co-responsibility principle and delivery model.
Killer Outcomes
practicing one of our core values of “Smarter Together”. We believe that no one is as smart as all of us working as one. We embrace the power of collective intelligence and diversity because we see it as a strength. We trust each other, listen first, communicate frankly, and deliver candid feedback. We consider every team member co-responsible for decisions and relations with others. We always try to have high-quality, equal relationships regardless of tenure, age, origin, and position. This collective energy allows us to reach a level of idea generation, problem-solving, and decision-making.
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