Trade Marketing Associate - Northern California
About the Role
At Stateside Brands in the Food & Beverage space, Craft spirits built on bold vision, American quality, and pure innovation..
Stateside Brands, a rapidly growing spirits company dedicated to crafting premium-quality beverages – Surfside Iced Teas and Lemonades, Stateside Vodka, and Stateside Vodka Sodas – prides itself on innovation and excellence. We are seeking a proactive and dynamic Trade Marketing Associate to drive the development, planning, and execution of localized market sales and marketing plans for Northern California. This role is central to our mission of elevating consumer experiences and deepening brand engagement.
Want to learn more about what it's like to work at Stateside Brands? View our full profile.
Requirements
- Manage and execute a formal planning calendar for each brand, ensuring the team meets required timelines.
- Collaborate with the Trade Marketing Director, Marketing, and Sales teams to craft and deploy brand and channel strategies across both on-premise and off-premise channels, including promotional activities, product listings, and event participation to enhance brand visibility and drive sales within your key DMA.
- Work closely with the local sales team to execute national programming at the market level and make regional adjustments as needed.
- Partner with the regional sales team to identify and evaluate promotional opportunities aligned with brand and sales objectives.
- Develop in-store consumer promotions that boost product engagement and sales.
- Collaborate with event activation specialists to create impactful brand engagement opportunities.
- Monitor sales performance metrics to identify trends and growth opportunities.
- Track local budgets and coordinate with the finance team to maintain invoicing, billbacks, coops, and budgets diligently.
- Actively assist in identifying new business opportunities and enhancing sales pitches, including product pricing and portfolio management.
- Attend GSM meetings.
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