Growth Marketing Manager, Lifecycle

At Stripe, a Most Loved Workplace® certified employer in the Financial Services space, Economic infrastructure for the internet, powering ambitious businesses globally..

<h2><strong>Who we are </strong></h2>

<h3><strong>About Stripe</strong></h3>

<p><span style="font-weight: 400;">Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.</span></p>

<h3><strong>About the team</strong></h3>

<p>Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. </p>

<h2><strong>What you’ll do</strong></h2>

<p>As a Growth Marketing Manager (Lifecycle), you will be a key driver of global marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages. You will help create uncommonly great user journeys across email, dashboard surfaces, and content through a relentless focus on user experience and channel optimization.</p>

<h3><strong>Responsibilities</strong></h3>

<ul>

<li>Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention) </li>

<li>Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization</li>

<li>Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale</li>

<li>Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization</li>

<li>Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing</li>

</ul>

<h2><strong>Who you are</strong></h2>

<p><span style="font-weight: 400;">We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.</span></p>

<h3><strong>Minimum requirements</strong></h3>

<ul>

<li>7+ years of work experience</li>

<li>5+ years of experience in a marketing role designing and launching campaigns</li>

<li>3+ years of experience analyzing and taking action on the performance of marketing campaigns</li>

<li>3+ years of experience writing marketing briefs</li>

<li>3+ years of experience leveraging data and ML-driven techniques</li>

</ul>

<h3><strong>Preferred qualifications</strong></h3>

<ul>

<li>3+ years of email marketing/CRM experience</li>

<li>3+ years of B2B marketing experience</li>

<li>Experience with Marketo, Salesforce, and/or Salesloft</li>

</ul>

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