Regional Marketing Specialist (Temp)
About the Role
At Sweetgreen in the Food & Beverage space, Real food, healthier communities, better futures for all.
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<p>We're looking for a Regional Marketing Specialist to support Sweetgreen's community marketing efforts across the Boston market. This role will bring our brand to life through local events, product sampling, community partnerships, and grassroots marketing initiatives. Working closely with our restaurant teams, you'll help build meaningful connections within local communities, increase brand awareness, attract new guests, and drive repeat visits. The ideal candidate is passionate about community engagement, thrives in a hands-on environment, and is excited to make a measurable impact on restaurant traffic and sales growth.</p>
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<p>Own grassroots demand generation in Boston — build the local relationship layer that national marketing can't reach</p>
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<p>Source and close neighborhood partnerships: corporate offices and building managers (catered lunches, tasting drops), gyms and fitness studios, hospitals, universities, and co-working spaces</p>
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<p>Run in-market activations — sampling at building lobbies, race and fitness events, campus move-in, farmers markets — with local nonprofits and community groups as partners, not sponsors</p>
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<p>Serve as the connective tissue between HCs and marketing: coach teams on local outreach, arm them with intros, and make sure the relationship survives a manager transition</p>
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<p>Build a CRM of local accounts and champions; track leads, activations, and repeat business rather than one-off impressions</p>
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<p>No discounting authority. Success is measured in new relationships, repeat catering/Outpost accounts, and incremental traffic — not redemption rates</p>
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<p>Report on cost per new account and traffic lift by market mont
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