Sample Employer Brand Report

This is an example of a Complete Employer Brand Report for "ABC Company", a fictional mid-size technology firm.

[Your Company]

Technology / SaaS
Cloud-based project management and collaboration software

Executive Summary

Based on our comprehensive analysis of [Your Company]'s public employer reputation signals — including review platforms, career presence, media footprint, and workforce sentiment — your company shows strong eligibility for 32 certifications across 4 employer brand pillars.

This Employer Brand Report includes your certification breakdown. Your Complete Employer Brand Report, including competitor benchmark, content calendar, and recruiting toolkit, is available to walk through on a call with an advisor.

32Certifications
4Brand Pillars

Table of Contents

Jump to any section of your report

Your Employer Brand Report

Understand your current employer brand position

Your Activation Plan

Ready-to-use assets to activate your employer brand

Getting Started

Investment options and next steps

Section 1

How Candidates See You Right Now

This is what job seekers find when they research your company online and ask AI about you.

See How Candidates Find You

This analysis simulates what job seekers see when they research your company using AI assistants like ChatGPT, Perplexity, and Google AI. Click below to see your results.

Section 2

Analysis

Deep dive into your employer brand strengths and gaps.

You're Close To

With a few improvements, you could show eligibility for these additional certifications:

Most Loved Workplace® Platinum

The highest level of Most Loved Workplace® recognition, reserved for companies with industry-leading employee love scores, comprehensive benefits, and demonstrated long-term commitment to workplace excellence.

What You Need:

  • Employee love scores need to reach 90+ percentile (currently at 78th percentile)
  • Requires 2+ years of sustained culture investment and measurement
  • Full benefits audit showing top 5% industry competitiveness
  • Executive leadership team public commitment to workplace excellence

Most Loved Workplace® - Technology

Industry-specific recognition highlighting leadership in creating an exceptional workplace within the technology sector. Demonstrates commitment to tech talent development, innovation culture, and modern workplace practices.

What You Need:

  • Need documented tech-specific programs (engineering mentorship, tech talks, etc.)
  • Require engineering team satisfaction scores above 80 (currently at 78)
  • Must demonstrate investment in technical career paths and skill development
  • Need technology-focused employer brand presence (tech blog, conference presence)

Most Loved for Mental Health

Recognition for companies prioritizing employee mental health through comprehensive benefits, stigma reduction, and supportive culture.

What You Need:

  • Document mental health-specific benefits beyond EAP
  • Implement mental health awareness training
  • Establish mental health days policy
  • Show measurable reduction in mental health stigma

Most Loved for Diversity

Certification for companies with proven commitment to diversity across all dimensions of identity.

What You Need:

  • Track and report diversity metrics (currently not documented)
  • Establish diverse hiring goals and practices
  • Create Employee Resource Groups (ERGs)
  • Demonstrate year-over-year diversity improvements

Your Full Analysis

Unlock the reputation research, strategic insights, pain points and quick wins for this company.

Book a Free Consultation →

💬 15-minute call • No obligation

Maximize Your ROI with a Custom Strategy

See how our packages translate into tangible hiring and retention benefits.

  • Align certification with your budget
  • Project your talent acquisition savings
  • Lock in your current pricing
See Your ROI Potential

💬 Instant calendar link • No forms • No obligation

Join the companies certified as Most Loved Workplaces®
Section 3

Competitive Landscape

See how your employer brand stacks up against your top competitors.

Competitive Intelligence

Benchmarking your employer brand against competitors.

Section 4

Signal Strength

How visible is your employer brand online — and how certification amplifies it.

Analyze Your Employer Brand Signal
Beta

Discover how your current SEO presence compares to Most Loved Workplaces®. Our AI will analyze 5 key dimensions including Search Rankings, AI Mentions, and Answer Engine Presence.

Section 5

Your Results

Your score and what you're eligible for.

82Positive Reputation
78%Eligibility Score

Moderate Readiness

You're on the right track with solid workplace culture fundamentals in place.

🎉 Excellent News, [Your Company]!

You show strong eligibility for 32 certifications and multiple employer branding opportunities

✨ You're Eligible for These Certifications

32 Certifications
16 Recognition Lists
Unlimited PR & Marketing Assets

21+ recognition opportunities including lists, awards, and media features

👇 See your full roadmap, timeline, and activation strategy below

Launch Your Employer Brand Campaign This Week

15-minute strategy call to discuss your certification package.

  • Discuss your custom package tier
  • Get your Q1 launch roadmap
  • Unlock early-bird pricing
Claim Your Certifications

💬 Instant calendar link • No forms • No obligation

Join the companies certified as Most Loved Workplaces®
Section 6

Certifications

The specific awards and lists you show eligibility for.

Based on Your Reputation, You're Eligible For

Your public employer reputation signals indicate strong eligibility for these certifications

Section 7

Your Profile Preview

See what your Most Loved Workplace® profile and job pages will look like.

Your Profile Preview

PREVIEW
PREVIEW
PREVIEW
PREVIEW
[

[Your Company]

Technology / SaaS

Certifications

Most Loved Workplace® Gold Certification
Most Loved for Remote Workers
Most Loved for Career Advancement
Most Loved for Innovation Culture
Most Loved for Leadership Transparency
+27 more

About Us

Employees express high satisfaction with company culture, leadership, and work environment. Strong indicators of readiness for Most Loved Workplace® certification.

Why Employees Love [Your Company]

Strong sense of mission and purpose
Transparent communication from leadership
Commitment to diversity and inclusion

Benefits & Perks

  • Unlimited PTO
  • Comprehensive health coverage
  • 401k matching
  • Remote work flexibility
  • Professional development budget

Open Positions

PREVIEW
PREVIEW
PREVIEW
PREVIEW

Most Loved Workplace® Job Board

Candidate View Preview

Open Positions Preview

Your open positions will appear here with Most Loved Workplace® branding.

This is your Most Loved Workplace® profile. Activate it today.

Publish this page, claim your badges, and start reaching thousands of candidates looking for a loved place to work.

Book Your Strategy Call
Section 8

PR Calendar

Your year-round recognition opportunities and media placements.

Tomorrow is the last day to apply for the 2026 list
Apply for the 6th annual 2026 America's Top 100 Most Loved Workplaces®, as featured in The Wall Street Journal.

Your 2026 Recognition Calendar

Plan your year of employer brand visibility. Below are all official Most Loved Workplaces® lists, including deadlines and publication timelines.

16
Official Lists
6
Upcoming Deadlines
2
Flagship Awards
January Publication

Most Loved Workplaces® for Career Advancement

Deadline:December 13, 2025
Observance:National Mentoring Month
February Publication

Most Loved Workplaces® for Diversity

Deadline:January 31, 2026
Observance:Black History Month
March Publication

Most Loved Workplaces® for Women

Deadline:March 19, 2026
Observance:Women's History Month
April Publication

Most Loved Workplaces® for Neurodiversity

Deadline:April 4, 2026
Observance:World Autism Awareness Day
May Publication

Top Global Most Loved Workplaces®

Premium Certification Required
Deadline:March 31, 2026
Featured In:The Economist
Only companies with premium certification and strong love signals are eligible.

Most Loved Workplaces® for Mental Health

Deadline:April 30, 2026
Observance:Mental Health Awareness Month
June Publication

Most Loved Workplaces® for LGBTQ+

Deadline:May 31, 2026
Observance:Pride Month
July Publication

Most Loved Workplaces® for Young Professionals

Deadline:June 30, 2026
Observance:National Intern Day
August Publication

Most Loved Workplaces® for Wellness

Deadline:July 31, 2026
Observance:National Wellness Month
September Publication

Most Loved Workplaces® for Parents & Caregivers

Deadline:August 31, 2026
Observance:National Working Parents Day
October Publication

America's Top Most Loved Workplaces®

Premium Certification Required
Deadline:September 18, 2026
Featured In:The Wall Street Journal
Only companies with premium certification and strong love signals are eligible.

Most Loved® CEOs

Deadline:September 30, 2026
Observance:National Boss's Day

Most Loved Workplaces® for Disabilities

Deadline:September 30, 2026
Observance:National Disability Employment Awareness Month
November Publication

Most Loved Workplaces® for Veterans

Deadline:October 31, 2026
Observance:Veteran's Day

UK's Top Most Loved Workplaces®

Deadline:November 12, 2026
December Publication

Most Loved Workplaces® for Volunteering

Deadline:November 30, 2026
Observance:International Volunteer Day
UNLOCKED

Congratulations! You've Unlocked Exclusive Media Placements

Leverage your employer-of-choice status with opportunities to be featured in top-tier publications and TV networks.

Premium TV Package

Gain unparalleled brand exposure with premium video production opportunities. Our team will work with you to craft a compelling segment. You'll receive the full video and marketing assets for your own use.

Networks: Premium Business Channels

  • Professional Producer Support
  • Full Video & Marketing Assets
  • Package-Based Pricing

Congratulations! You've unlocked exclusive media placement opportunities. License your badges to activate these features.

Section 9

Content Strategy

Culture stories, editorial calendar, and thought leadership framework.

Your Content Calendar

Unlock culture stories, editorial calendar, and thought leadership framework.

Book a Free Consultation →

💬 15-minute call • No obligation

Section 10

Recruiting Templates

Job descriptions, outreach emails, and LinkedIn post templates.

Your Recruiting Templates

Unlock ready-to-use job descriptions, outreach emails, and LinkedIn post templates.

Book a Free Consultation →

💬 15-minute call • No obligation

Section 11

Job Strategy

Role-specific certification recommendations and activation tactics.

Your Job Strategy

Unlock role-specific certification recommendations and activation tactics.

Book a Free Consultation →

💬 15-minute call • No obligation

Activate Your Campaign in 24 Hours

Our team helps you leverage every asset for maximum impact from day one.

  • Get a guided onboarding session
  • Plan your internal & external launch
  • Integrate assets with your career page
Activate Your Brand

💬 Instant calendar link • No forms • No obligation

Join the companies certified as Most Loved Workplaces®

Ready to Activate Your Employer Brand Signal?

Schedule a call to discuss a plan tailored to your organization. Our team will walk you through your certification options, activation timeline, and package details.

Schedule Your Strategy Call
Section 12

Next Steps

Download your report and share with your team.

Your Full Report PDF

The complete report is walked through and handed over on the call.

Book a Free Consultation →

💬 15-minute call • No obligation

Share Your Results

Share this link with your Employer Branding Advisor or save it for your records.