Sample Assessment Report
This is an example of a complete assessment report for "ABC Company", a fictional mid-size technology firm.
[Your Company]
Executive Summary
Based on our analysis, [Your Company] qualifies for 32 certifications across 4 employer brand pillars.
This report includes your detailed assessment, eligibility breakdown, and a complete marketing toolkit with 8 ready-to-use assets to activate your employer brand.
Table of Contents
Jump to any section of your report
Your Assessment
Understand your current employer brand position
Your Activation Plan
Ready-to-use assets to activate your employer brand
Getting Started
Investment options and next steps
Analysis
Deep dive into your employer brand strengths and gaps.
Your Reputation Analysis
Comprehensive analysis of your employer brand across multiple data sources
Certification Readiness Assessment
Company demonstrates strong readiness for Most Loved Workplace® certification based on positive employee sentiment, competitive benefits, and commitment to culture.
Key Strengths
- Authentic employee love and advocacy
- Strong employer brand foundation
- Proven track record of innovation
- Transparent and accessible leadership
Employee Sentiment
Employees express high satisfaction with company culture, leadership, and work environment. Strong indicators of readiness for Most Loved Workplace® certification.
Positive Themes:
- Strong sense of mission and purpose
- Transparent communication from leadership
- Commitment to diversity and inclusion
- Investment in employee growth and learning
Concerns:
- Rapid growth creating some organizational growing pains
- Career advancement paths could be clearer
Awards & Recognition
Industry recognition for innovation and growth
Product excellence and customer satisfaction
Employee Reviews
187 reviews
- Great work-life balance and flexibility
- Innovative product and strong leadership
- Competitive compensation and benefits
143 reviews
- Collaborative and supportive team culture
- Remote-first approach highly appreciated
- Strong focus on employee development
Media Presence
Recent News:
- [Your Company] raises $15M Series B to expand product offerings
- CEO featured in TechCrunch discussing future of remote work
- New partnership announced with Fortune 500 client
Press Releases:
- [Your Company] launches AI-powered collaboration features
- Quarterly results show 40% year-over-year growth
Benefits Competitiveness
Benefits Mentioned:
- Unlimited PTO
- Comprehensive health coverage
- 401k matching
- Remote work flexibility
- Professional development budget
- Mental health support
Data Sources:
Personalized Strategy
[Your Company] is in a strong position to leverage Most Loved Workplace® certifications as a strategic differentiator. With above-average employee satisfaction, competitive benefits, and authentic culture, the certifications will provide third-party validation that resonates with today's values-driven candidates. The combination of Gold, multiple specialized certifications, and dynamic recognition categories creates a powerful multi-dimensional employer brand story. Immediate focus should be on activating eligible certifications across all recruiting touchpoints, while building toward additional certifications over the next 12-18 months through continued culture investment.
Key Opportunities for Your Brand
- Struggling to attract senior engineering talent in competitive Bay Area market
- Losing candidates to bigger tech brands at final offer stage
- Limited employer brand recognition outside of core product user base
- High cost-per-hire for technical roles ($8,000-$12,000 average)
- Difficulty communicating culture and benefits during early recruiting stages
Quick Wins: Start Here
Add Most Loved Workplace® Gold badge to all job postings immediately
Update LinkedIn company page with certification announcements
Include certification callouts in recruiter InMail templates
Add "Most Loved Workplace® Certified" to email signatures company-wide
Feature certification on careers page hero section
Create social media announcement campaign leveraging certification
Competitive Intelligence Report
Understanding your position in the employer branding landscape.
Industry Benchmark
Competitive Position
Market Opportunity
The combination of [Your Company]'s authentic culture, Most Loved Workplace® certifications, and emerging leader positioning creates a unique employer value proposition. While larger competitors may have brand recognition, [Your Company] can compete on culture, growth opportunity, and values alignment—especially with candidates prioritizing meaningful work and authentic workplace love over brand name recognition.
Actionable Recommendations
- 1
Lead with Most Loved Workplace® Gold certification in all employer branding
- 2
Create comparison content highlighting culture advantages over big tech
- 3
Target candidates leaving larger companies seeking more meaningful culture
- 4
Leverage remote-first certification to compete nationally vs. local competitors
- 5
Build employee advocacy program to amplify authentic culture stories
- 6
Document path to Platinum certification to show long-term culture commitment
You're Close To
With a few improvements, you could qualify for these additional certifications:
Most Loved Workplace® Platinum
The highest level of Most Loved Workplace® recognition, reserved for companies with industry-leading employee love scores, comprehensive benefits, and demonstrated long-term commitment to workplace excellence.
What You Need:
- Employee love scores need to reach 90+ percentile (currently at 78th percentile)
- Requires 2+ years of sustained culture investment and measurement
- Full benefits audit showing top 5% industry competitiveness
- Executive leadership team public commitment to workplace excellence
Most Loved Workplace® - Technology
Industry-specific recognition highlighting leadership in creating an exceptional workplace within the technology sector. Demonstrates commitment to tech talent development, innovation culture, and modern workplace practices.
What You Need:
- Need documented tech-specific programs (engineering mentorship, tech talks, etc.)
- Require engineering team satisfaction scores above 80 (currently at 78)
- Must demonstrate investment in technical career paths and skill development
- Need technology-focused employer brand presence (tech blog, conference presence)
Most Loved for Mental Health
Recognition for companies prioritizing employee mental health through comprehensive benefits, stigma reduction, and supportive culture.
What You Need:
- Document mental health-specific benefits beyond EAP
- Implement mental health awareness training
- Establish mental health days policy
- Show measurable reduction in mental health stigma
Most Loved for Diversity
Certification for companies with proven commitment to diversity across all dimensions of identity.
What You Need:
- Track and report diversity metrics (currently not documented)
- Establish diverse hiring goals and practices
- Create Employee Resource Groups (ERGs)
- Demonstrate year-over-year diversity improvements
Maximize Your ROI with a Custom Strategy
See how our packages translate into tangible hiring and retention benefits.
- Align certification with your budget
- Project your talent acquisition savings
- Lock in your current pricing
💬 Instant calendar link • No forms • No obligation
Signal Strength
How visible is your employer brand online — and how certification amplifies it.
Analyze Your Employer Brand SignalBeta
Discover how your current SEO presence compares to Most Loved Workplaces®. Our AI will analyze 5 key dimensions including Search Rankings, AI Mentions, and Answer Engine Presence.
Your Results
Your score and what you qualify for.
Moderate Readiness
You're on the right track with solid workplace culture fundamentals in place.
🎉 Excellent News, [Your Company]!
You qualify for 32 certifications and multiple employer branding opportunities
✨ You're Eligible for These Certifications
3+ recognition lists including Best Companies, Top Workplaces, and media features
👇 See your full roadmap, timeline, and activation strategy below
Launch Your Employer Brand Campaign This Week
15-minute strategy call to discuss your certification package.
- Discuss your custom package tier
- Get your Q1 launch roadmap
- Unlock early-bird pricing
💬 Instant calendar link • No forms • No obligation
Certifications
The specific awards and lists you qualify for.
Based on Your Reputation, You're Eligible For
Your online reputation and employer brand analysis qualifies you for these certifications
Your Strategic Certification Roadmap
A comprehensive, phased approach to achieving world-class employer brand certification
Foundation
Months 1-3
- Most Loved Workplace® Gold Certification
- Most Loved for Remote Workers
- Most Loved for Career Advancement
- Most Loved for Innovation Culture
- Most Loved for Leadership Transparency
- Most Loved for Flexibility & Balance
- Most Loved for Young Professionals
- Most Loved in Cloud-Based Project Management (Dynamic Recognition)
- Most Loved in Remote-First Engineering (Dynamic Recognition)
- Most Loved for Growth & Learning
- Most Loved for Diversity
Acceleration
Months 4-6
- Most Loved for Women
- Most Loved for Neurodiversity
- Most Loved for Mental Health
- Most Loved for LGBTQ+
- Most Loved for Wellness
- Most Loved CEOs
- Most Loved for Disabled Workers
- Most Loved for Veterans
- Most Loved for Parents & Caregivers
- Most Loved for Volunteering
- Most Loved for Inclusion
Leadership
Months 7-9
- Most Loved by Customers
- Most Loved for Purpose & Impact
- Most Loved for Rising Talent
- Most Loved for DEI Impact
- Most Loved for ESG Impact
- Most Loved for Purpose-Driven Work
- Most Loved for Global Culture
- Most Loved by Locals
- Most Loved in America
- Most Loved in SaaS Customer Success (Dynamic Recognition)
PR Calendar
Your year-round recognition opportunities and media placements.
Your Complete Year of Recognition: 3+ PR Opportunities
Every single month brings new opportunities to showcase your employer brand. Build sustained PR momentum, amplify visibility year-round, and keep your company top-of-mind with the nation's leading talent.
Annual Flagship Awards
Compete for the most prestigious annual recognitions including Top 100 rankings, industry-specific honors, and demographic leadership awards.
Congratulations! You've Unlocked Exclusive Media Placements
Leverage your employer-of-choice status with guaranteed features in top-tier publications and TV networks.
Featured In Publications
- Featured In WSJ - America's Top 100 MLWs
- Featured In The Economist - Top Global MLWs
- Featured In Fast Company - Top MLWs for Young Professionals
Premium TV Package
Gain unparalleled brand exposure with guaranteed TV spots on major business networks. Our team, including a dedicated producer and TV reporter, will work with you to craft a compelling segment. You'll receive the full video and marketing assets for your own use.
Networks: Fox Business & CNBC
- Producer & TV Reporter Support
- Full Video & Marketing Assets
- Guaranteed Placement
- Package-Based Pricing
Congratulations! You've unlocked exclusive media placement opportunities. License your badges to activate these features.
Activation Assets
Ready-to-use press releases, social posts, and promotional materials.
Your Activation Assets Are Ready
Copy, customize, and launch your employer brand campaign today.
FOR IMMEDIATE RELEASE [Your Company] Named a Most Loved Workplace® Cloud Collaboration Leader Earns Gold Certification for Exceptional Employee Experience and Culture Excellence [CITY, STATE] – [Date] – [Your Company], a leading provider of cloud-based project management and collaboration software, today announced it has been certified as a Most Loved Workplace®, earning Gold recognition for its outstanding workplace culture and employee satisfaction. The Most Loved Workplace® certification is awarded to companies that demonstrate exceptional employee love, engagement, and satisfaction through rigorous assessment and validation. [Your Company] earned Gold certification along with specialized recognition as a Most Loved Workplace® for Technology, Remote-First culture, and Emerging Leader status. "This certification validates what we've always known—[Your Company] is built by and for people who love what they do," said [CEO Name], CEO of [Your Company]. "In today's competitive talent market, being recognized as a Most Loved Workplace® isn't just an honor; it's a powerful statement to current and future team members that we're committed to creating an environment where people thrive." The certification comes after comprehensive evaluation of employee feedback, benefits offerings, company culture, and leadership practices. Key highlights include: • Employee satisfaction scores in the 82nd percentile • Above-average benefits competitiveness in the technology sector • Strong commitment to remote-first work flexibility • Investment in employee development and career growth • Authentic leadership transparency and communication "Joining the Most Loved Workplace® community represents our commitment to not just talking about culture, but proving it through third-party validation," added [CPO Name], Chief People Officer. "This certification will help us attract talent who share our values and want to be part of a company that truly invests in its people." [Your Company] is currently hiring across engineering, product, sales, and customer success roles. Interested candidates can learn more at [careers page URL]. About [Your Company] [Your Company] is a leading provider of cloud-based project management and collaboration software, serving over 10,000 companies worldwide. Founded in [year], [Your Company] is on a mission to help teams work better together through innovative technology and thoughtful product design. About Most Loved Workplace® Most Loved Workplace® certifies companies where employees genuinely love their workplace experience. Through comprehensive assessment and validation, the certification recognizes employers who create environments of trust, respect, growth, and authentic belonging. Contact: [Name] [Title] [Email] [Phone]
Content Strategy
Culture stories, editorial calendar, and thought leadership framework.
Your Content Strategy
Turn your unique culture into compelling stories that attract top talent.
Recruiting Templates
Job descriptions, outreach emails, and LinkedIn post templates.
Recruiting Templates & Tools
Empower your talent acquisition team with ready-to-use assets.
Opening Section
🏆 About [Your Company] [Your Company] is a certified Most Loved Workplace® (Gold recognition) and a leader in cloud-based collaboration software. We're proud to have earned specialized certification as a Most Loved Workplace® for Technology, Remote-First culture, and Emerging Leader status—validation that our team genuinely loves working here. We're not just building software; we're building a company where people thrive, grow, and do the best work of their careers.
Culture Section
💙 Why You'll Love Working Here As a certified Most Loved Workplace®, we don't just talk about culture—we prove it: • Remote-first by design with flexible work arrangements • Transparent leadership with open communication channels • Investment in your growth through professional development budgets • Competitive compensation + equity packages • Comprehensive benefits including unlimited PTO • Collaborative team that values diverse perspectives • Mission-driven work that makes a real impact Our Most Loved Workplace® certifications aren't just badges—they represent our commitment to creating an environment where you'll genuinely love what you do.
Benefits Callout
🎁 What We Offer • Competitive salary + meaningful equity stake • Comprehensive health, dental, vision coverage (90% company-paid) • Unlimited PTO with minimum vacation encouragement • 401(k) with 4% company match • $2,000 annual professional development budget • Home office stipend ($1,500) • Latest tech equipment of your choice • Mental health support + wellness programs • Parental leave (16 weeks paid) • Team events + annual company retreat ✨ Plus the intangibles: Work at a certified Most Loved Workplace® where culture isn't just a buzzword.
Job Strategy
Role-specific certification recommendations and activation tactics.
Role-Specific Certification Strategy
Personalized recommendations to attract top talent for each open position.
Job-Specific Activation Tactics
Turn certifications into a competitive advantage with ready-to-use recruiting assets for each role.
Activate Your Campaign in 24 Hours
Our team helps you leverage every asset for maximum impact from day one.
- Get a guided onboarding session
- Plan your internal & external launch
- Integrate assets with your career page
Investment
ROI projections and package options.
ROI Calculator
Estimate your potential savings with Most Loved Workplace® certification
Your Current Metrics
Estimated Annual Savings
Based on improved efficiency and reduced vacancy costs
Additional Benefits
- Reduced recruiter workload
- Higher quality candidate pool
- Stronger employer brand
Investment & Package Tiers
Book a call to discuss pricing tailored to your needs and get started with your employer branding journey
All packages include ongoing support. Custom enterprise packages available.
Bronze
Companies under 100 employees
- 1 Most Loved Workplace® certification
- Digital badge & certificate
- Social media toolkit
- Press release template
- Profile on MLW directory
Silver
Growing companies (100-500 employees)
- Everything in Bronze, plus:
- 3 specialized certifications
- Award ceremony invite
- PR amplification package
- Monthly recruiting assets
- Featured company spotlight
Gold
Mid-size companies (500-5,000 employees)
- Everything in Silver, plus:
- 5+ specialized certifications
- Priority PR distribution
- Quarterly campaign assets
- Employer brand consulting (4 sessions)
- Industry benchmarking report
Platinum
Large enterprises (5,000+ employees)
- Everything in Gold, plus:
- Unlimited certifications
- White-glove service
- Dedicated account manager
- Monthly strategy calls
- Custom activation campaigns
- Executive media training
Your Recommended Path Forward
Start with Most Loved Workplace® Gold Certification as your foundation, then activate Remote Workers, Career Advancement, Innovation Culture, Leadership Transparency, Flexibility & Balance, Young Professionals, Growth & Learning, and dynamic recognition certifications. Build toward Platinum and additional specialized certifications over 18 months by addressing gaps in diversity, mental health, and other areas.
Your Certification Timeline
Q1: Gold Certification activation + 9 additional eligible certifications. Q2: Full activation assets rollout, measure impact on recruiting metrics. Q3-Q4: Pursue almost-eligible certifications (Technology, Mental Health, Diversity). Year 2: Innovation Excellence + Platinum eligibility building.
Next Steps
Download your report and share with your team.
Download Your Full Report
Get a PDF version of your assessment results to share with your team.
Share Your Results
Share this link with your Employer Branding Advisor or save it for your records.