Senior Social Content Operations Manager, China

At Airbnb, a Most Loved Workplace® certified employer in the Travel & Hospitality space, Belong Anywhere: Connect Through Travel, Community, and Trust.

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.</span></p></div><p><span style="text-decoration: underline;"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: underline;"><strong>NO VISA SUPPORT AND RELOCATION SUPPORT</strong></span></span></p>

<p><span style="font-family: arial, helvetica, sans-serif;"><strong><u>Location: Work remotely within China Mainland</u></strong></span></p>

<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>The Difference You Will Make:</strong></span></p>

<p>This role will lead China social initiatives and drive business growth across key local social channels and reports to the Social Lead.</p>

<p>The role focuses on building and scaling Airbnb's social growth capabilities across local video-driven platforms and evolving social ecosystems. S/he will identify platform opportunities, close operational gaps, and develop scalable approaches to strengthen Airbnb's brand presence, user engagement, and downstream business impact.</p>

<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>A Typical Day: </strong></span></p>

<ul>

<li>Own and drive social growth strategy across <span style="text-decoration: underline;"><strong>video-driven platforms </strong></span>and evolving social ecosystems, identifying platform opportunities and operational gaps.</li>

<li>Lead and execute social operations including content strategy, content production, audience engagement, and platform growth initiatives.</li>

<li>Initiate<span style="text-decoration: underline;"><strong> innovative growth pilots</strong></span> to strengthen downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.</li>

<li>Collaborate closely with cross-functional stakeholders (Growth Ops, Marketing, Comms, Product, etc.) to align social initiatives with broader business priorities and gain cross-functional support.</li>

<li>Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards.</li>

<li>Stay current with platform trends, user behaviors, and evolving social ecosystem shifts to continuously improve Airbnb's local platform growth playbook.</li>

</ul>

<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>Your Expertise:</strong></span></p>

<ul>

<li><span style="text-decoration: underline;"><strong>8+ years</strong></span> of experience in social operations, platform operations, content marketing, or social growth-related roles.</li>

<li>Strong understanding of <span style="text-decoration: underline;"><strong>video-driven local platforms such as Douyin, RedNote video, Bilibili, </strong></span>including platform-native content formats, search and discovery mechanisms, and operational best practices.</li>

<li>Hands-on experience in short-form video content operations, platform growth, or social ecosystem development.</li>

<li>Proven experience managing local agencies and driving projects forward, with solid knowledge of industry best practices.</li>

<li>Strong project management skills with the ability to independently drive complex, cross-functional initiatives end-to-end.</li>

<li>Strong data-driven growth mindset with the ability to identify opportunities and improve performance through data and insights.</li>

<li>Excellent collaboration and stakeholder management skills across internal teams and external partners/agencies.</li>

<li>Comfortable navigating ambiguity and evolving business priorities while maintaining high-quality execution.</li>

<li>Creative, self-motivated, and passionate about social platforms, travel, and evolving consumer behaviors.</li>

<li style="font-weight: bold;"><span style="text-decoration: underline;"><strong>Proficient in English as a working language. </strong></span></li>

</ul>

<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>Our Commitment To Inclusion & Belonging:</strong></span></p>

<p><span style="font-family: arial, helvetica, sans-serif; color: #000000;">Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.</span></p>

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