Senior Content Strategist - Freelance

At AKQA, a Most Loved Workplace® certified employer in the Advertising/Marketing/Public Relations space, Design and innovation transforming ideas into world-changing impact.

<div>At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.</div>

<div><br>Content strategists at AKQA are curious thinkers who want to investigate, understand, and organize to create a better future, with a specific focus on the content that powers our clients' experiences. To us, content is more than words on a screen; it is the story and information that drives our clients' brands and products forward.<br><br>In this role, the Freelance Senior Content Strategist will support end-to-end content experience strategy for a flagship digital platform and connected product ecosystem for one of the most recognized and trusted names in financial services, a brand with deep roots in helping people plan, protect, and secure their futures. Responsibilities span auditing current experiences, identifying gaps and opportunities, defining an ideal-state vision, and developing a pragmatic roadmap to get there. The Strategist will work closely with senior client stakeholders and an integrated AKQA team to formulate and deliver smart, tailored content frameworks, recommendations, and systems that serve our client's needs across digital products and platforms.<br><br></div>

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<div>ROLE REQUIREMENTS</div>

<ul>

<li>8+ years of experience in content strategy for digital products, apps, and web platforms, with a portfolio that demonstrates structured thinking and measurable outcomes on complex, high-visibility consumer experiences</li>

<li>Strong writing and editing skills, with the ability to define voice, tone, messaging hierarchies, and editorial guidelines across product and marketing surfaces&lt

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