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Senior ABM Marketing Manager

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Boston, Massachusetts, USA
Demand Generation
This position may no longer be active.View all open positions at Datadog

About the Role

At Datadog, a Most Loved Workplace® certified employer in the Technology space, Observe, Secure, and Optimize Modern Cloud Infrastructure at Scale.

<p>Datadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on our Commercial (SMB) segment. In this role, you will design and execute an integrated, multi-channel marketing account based-marketing strategy, spanning paid search, paid social, dedicated field programs, sponsored events, and third-party digital channels, in close partnership with sales leadership. This is a full-funnel, cross-channel mandate, with the latitude to prioritize the channels and programs that deliver the greatest impact.</p>

<p class="p1"><em>At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.</em></p>

<p><strong>What You’ll Do:</strong></p>

<ul>

<li>Develop and execute a comprehensive, multi-channel marketing strategy to drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more.</li>

<li>Support the design and execution of 1:many, 1:few, and 1:1 ABX marketing programs for the Commercial (Small and Midsize Business) segment, combining digital tactics, such as paid social and programmatic display, with dedicated field plays, such as direct mail, to break into and expand high-value accounts.</li>

<li>Serve as both strategist and operator for the region: help define the marketing plan and lead execution across paid media, field marketing, and event teams.</li>

<li>Architect the operating model and playbooks for dedicated programs and partner with cross-functional marketing teams to execute dedicated programs where regional support is needed, maintain

Want to learn more about what it's like to work at Datadog? View our full profile.

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What It's Like to Work Here

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Frequently Asked Questions About Working at Datadog

Common questions candidates ask about this role and Datadog's workplace

Datadog is a leading Cloud company that provides monitoring and analytics solutions. The company operates a global presence with headquarters in New York serving as the primary operational base for key executive leadership and corporate functions including engineering, product, sales, and executive leadership. Datadog maintains additional offices across the Americas in Boston, Denver, San Francisco, and throughout the USA, Canada, Mexico, and South America.

Please review the specific job listing or contact Datadog's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Datadog is an established organization in its industry. The company focuses on maintaining a supportive workplace culture for all employees.

Key benefit categories include: Financial Benefits, Health & Wellness, Work-Life Balance, Community & Growth. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Collaborative Problem-Solving and Ownership Mentality and Continuous Learning Culture.

The company has committed to inclusive practices including: Empower Ownership and Accountability and Champion Diversity, Inclusion, and Belonging.

Datadog has a supportive and collaborative culture, recognized as a loved place to work by its team members.

Datadog currently has 444 open positions. They are hiring across departments like Dev Eng, Engineering Interns, Commercial Sales. You can view all current openings at certcheck.mostlovedworkplace.com/companies/datadog/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Datadog's recruiting team for specific details on this role's process.

Apply for Senior ABM Marketing Manager

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