Senior Manager, Lifecycle Marketing
About the Role
At Dropbox in the Software space, Design a more enlightened way of working for everyone, everywhere.
<h2 class="p1"><span class="s1">Role Description</span></h2>
<p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.</span></p>
<p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives.</span></p>
<p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution.</span></p>
<p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd"&g
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