Head of Women’s Football & Culture

London, UK

Full Time

About the Role

At Footballco in the Information Technology space.

Footballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, FC aims to own the digital fan ecosystem across the world’s biggest sport. With 300 permanent employees across the world, FC is a diverse, disruptive, brave, dynamic, agile and fun organisation. Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record (since PERFORM) of being first to market. We connect fans to football and brands to fans, come join us and be a part of it! Women’s football is entering an exciting new phase. As the game continues to grow, there’s a huge opportunity to welcome new audiences and build stronger connections with a broader, female-driven community. That is where INDIVISA comes in. We are looking for an ambitious, culturally fluent content and social leader to shape the next chapter of Footballco’s women-focused brand portfolio. You will lead INDIVISA while helping launch and develop a new culture-first brand designed to reach a broader generation of female audiences. The two brands will play distinct but complementary roles. INDIVISA will deepen the relationship between women’s football and its core and emerging fans, while our new brand will start with culture, using entertainment, creators and crossover storytelling to bring broader audiences closer to sport. You will ensure that each has a differentiated identity, audience and content strategy, while identifying meaningful opportunities for collaboration. You will live and breathe women’s culture. You understand everything from social memes and internet behaviour to pop culture, fashion, music, gaming and female empowerment. You know what audiences care about today, have an instinct for what they will care about tomorrow and understand how to turn those insights into distinctive content and brand experiences. You know that TikTok and YouTube serve different audiences and behaviours. You understand where communities are forming, how platforms are evolving and where INDIVISA needs to show up next and how. Above all, you will put the audience first, connecting both hardcore and casual communities with the women’s game through the cultural touchpoints that matter to them. INDIVISA covers the full breadth of women’s football, from the professional and international game to grassroots culture and everything around it. Its content spans highlights, breaking stories, original formats, player-led storytelling and the wider cultural conversations shaping the sport. Our ambition goes beyond covering the game. We want to build a cultural ecosystem around it. You will strengthen INDIVISA's position as a community-driven destination for women’s football, deepening loyalty among established fans while helping casual followers become more actively connected to the game. Alongside, you will help establish a new culture-first brand that reaches broader audiences through entertainment, creators, trends and the points where sport intersects with everyday culture. You will lead the Footballco’s women-focused brand’s content and social strategy, creative development and execution. You will also help shape new initiatives emerging from INDIVISA and contribute to Footballco’s broader approach to women’s audiences. The role will work closely with Footballco’s central partnerships across clubs, players, federations and other strategic partners. It will also support regional partnership strategies, particularly in the USA and Saudi Arabia, as we approach a pivotal period for the game and the Women’s World Cup in Brazil.

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Requirements

Significant professional experience leading social media, content or creative work across multiple platforms, ideally within sport, entertainment, publishing or a culturally relevant consumer brand.
Confident and experienced leading the response to brands for campaign and content development.
A deep understanding of women’s culture and the communities, interests and conversations shaping it.
A genuine connection to women’s football and a belief in its cultural potential. You do not need encyclopaedic knowledge of the professional game, but you must be curious about and committed to the world around it.
Exceptional social and editorial instincts, with a strong understanding of why audiences watch, share, participate and return.
The ability to move comfortably between football and the wider worlds of pop culture, entertainment, fashion, music, gaming, identity and female empowerment.
A sophisticated understanding of how content, behaviour and audience expectations differ across platforms.
The ability to spot cultural and platform shifts early and translate them into relevant opportunities for the brand.
The ability to move between fan-first football storytelling and culture-first entertainment without conflating the two.
Experience using audience insight, analytics and performance data to inform strategy and improve creative work.

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Frequently Asked Questions About Working at Footballco

Common questions candidates ask about this role and Footballco's workplace

Footballco is the world’s leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover what you need to know and what you didn’t know is coming next. Our content spans football news & analysis, original reporting, social media, web stores, video, podcasts, newsletters, and live scores. By doing nothing but football, we offer fans everything in football.

Please review the specific job listing or contact Footballco's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Footballco is an established organization in its industry. The company focuses on maintaining a supportive workplace culture for all employees.

Footballco offers competitive benefits to support employee well-being. You can view more details on their CertCheck profile.

Working at Footballco involves collaborating with a dedicated team in a dynamic environment.

As an organization that values its culture, Footballco values respect, inclusivity, and a positive environment for all employees.

Footballco has a supportive and collaborative culture, recognized as a loved place to work by its team members.

Footballco currently has 5 open positions. You can view all current openings at certcheck.mostlovedworkplace.com/companies/footballco/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Footballco's recruiting team for specific details on this role's process.