goodr office culture
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MLW Certified 2026

goodr

Permission to be unabashedly yourself—Active eyewear for Anyone.

Retail
Founded 2015
Inglewood, CA
139
Profile last updated: July 2026

About goodr

RetailFounded 2015

Careers Page

We exist to give you permission to be unabashedly yourself…unless you’re an asshole. Since 2015, we’ve made $25 Active Sunglasses for Anyone that are No Slip. No Bounce. All Polarized. All of our products speak to the four Fs: Fun, Fashionable, Functional and ‘Ffordable, which make them perfect for anything active.

Quick Facts

  • IndustryRetail
  • Founded2015
  • HeadquartersInglewood, CA
  • Certifications2

What Sets Us Apart

Be Unabashedly Yourself

goodr celebrates authentic self-expression and individuality, creating a workplace where employees can bring their whole selves to work without pretense or corporate conformity.

Fun Meets Function

The company culture embodies the four Fs—Fun, Fashionable, Functional, and Affordable—making work engaging and purposeful while maintaining accessibility and practicality for everyone.

Active Lifestyle Community

goodr builds a vibrant workplace community around shared passion for active living, creating connections between team members who embrace adventure and movement in their daily lives.

Our Culture

The lived experience at goodr

Putting Smiles on Faces

At goodr, we believe that work should make you smile. Every day, we're focused on creating products and an environment that brings joy, because life's too short not to be happy about where you spend your time.

Community Over Competition

We lift each other up and celebrate together. From the annual Flamingo Gala to day-to-day interactions, we build genuine connections and support one another's growth as a true team.

Purpose-Driven Action

We don't just talk about impact—we live it. Being carbon neutral, supporting 1% for the Planet, and championing charitable causes means our work extends beyond profits to create real, tangible change.

Playful Innovation

We bring a sense of fun and creativity to everything we do. Whether designing sunglasses or solving business challenges, we approach work with energy, playfulness, and a willingness to try new things.

Unabashed Authenticity

We give ourselves and our teammates permission to show up as our true selves—quirks, passions, and all. Authenticity isn't just a value; it's how we work, create, and connect every single day.

Our Culture DNA

The core values that drive goodr

AuthenticPlayfulImpact-DrivenCommunity-FocusedFunPurpose-AlignedInclusiveSupportiveInnovativeEnergetic

Frequently Asked Questions about goodr

Common questions about working at goodr, their culture, and benefits.

We're always looking for passionate Do Goodrs to join our team! Visit our goodr Jobs Page to see open roles. If there aren't any positions that match your expertise right now, submit your resume via our 'Join the goodr Journey' page and we'll keep your information on file and notify you when new positions open.

goodr was named one of Inc. Magazine's Best Workplaces in 2023 and is a Most Loved Workplace®. We're built on two core values—Fun and Authenticity—and we actually live them every day. We offer competitive benefits, support charitable initiatives, and create an environment where you can be unabashedly yourself. Plus, our annual Flamingo Gala celebrates employee contributions in style!

Yes! We provide comprehensive Health, Dental & Vision Insurance, Disability Insurance, and employee wellness programs to support your wellbeing. We also encourage team fitness initiatives and maintain a culture that values your overall health and happiness.

Absolutely. We're 100% carbon neutral, a proud member of 1% for the Planet, and actively support charitable initiatives that give back. As a B-Corp, we balance profit and purpose, meaning we're committed to doing good business while making a positive impact on the world.

Fun, Fashionable, Functional, and 'Ffordable. All of our products—No Slip, No Bounce, All Polarized sunglasses—are designed with these four Fs in mind. For just $25, you get active eyewear that's built for anything, with style and quality that doesn't break the bank.

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This profile is based on data from LinkedIn, Glassdoor, Indeed, and the company's public career page. All certifications are independently verified by Best Practice Institute.