Most Loved Workplace® Certified Job

Director of National Sales

Most Loved Workplace® Certified Job

92% of candidates apply because they are a Most Loved Workplace®

Los Angeles

National Sales

About the Role

At goodr, a Most Loved Workplace® certified employer in the Retail space, Permission to be unabashedly yourself—Active eyewear for Anyone..

ABOUT goodr

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun &amp; Authenticity.

<ul>

<li style="font-weight: 400;">FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!</li>

<li style="font-weight: 300;">AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)</li>

</ul>

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

<ul>

<li style="font-weight: 300;">HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.</li>

<li style="font-weight: 300;">PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.</li>

</ul>

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

<ul>

<li style="font-weight: 400;">1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.</li>

<li style="font-weight: 400;">CARBON NEUTRAL: In 2019, goodr became a <a href="https://goodr.com/blogs/goodrtimes/100-carbon-neutral#:~:text=In%202019%2C%20through%20the%20purchase,a%20100%25%20carbon%20neutral%20company!" target="_blank">100% carbon neutral company</a>.</li>

</ul>

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Think you have what it takes to drive massive growth across America’s biggest retail chains without losing your sense of play? As our Director of National Sales, you’ll be the strategic engine behind our big-box growth, turning cold sales targets into legendary retail partnerships. You’ll lead the team, optimize pipeline health, and deliver brand-aligned seasonal launches that solve needs customers didn't even know they had. If you bring experience in Consumer Packaged Goods, and have managed large retailer accounts, let’s chat!

RESPONSIBILITIES

LEADERSHIP

<ul>

<li>Lead by example by consistently living into goodr’s values of Fun and Authenticity&nbsp; </li>

<li>Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision </li>

<li>Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable </li>

<li>Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department </li>

<li>Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves </li>

<li>Own your team’s budget and ensure its accuracy </li>

<li>Use imagination and wisdom to set team goals and communicate them clearly </li>

<li>Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same </li>

</ul>

ROLE SPECIFIC

<ul>

<li>Build and execute strategic growth plans for national big-box and key account retail partners like Target, Dick’s Sporting Goods and DSW</li>

<li>Develop account-level sales strategies, setting goals, KPIs, and forecasts that align with company objectives and factor in industry trends and competitor activity</li>

<li>Drive expansion opportunities within existing accounts and identify new big-box/key account partners to fuel growth</li>

<li>Oversee the day-to-day rhythm of account management to ensure seamless execution and strong, lasting client relationships</li>

<li>Collaborate with cross-functional flocks to deliver retail launches, campaigns, and promotional strategies</li>

<li>Utilize Salesforce and other tools to track performance, measure pipeline health, and optimize sales processes</li>

<li>Travel to key account meetings, trade shows, and field visits to strengthen partnerships and drive revenue growth</li>

<li>Deliver brand-aligned seasonal in-store execution plans for all Core 5 accounts to ensure a world-class customer experience</li>

<li>Train the Key Account team on SPS and launch auto-generated performance dashboards to drive data-backed recommendations to key buyers</li>

<li>Lead in-person sell-in meetings and Joint Business Planning sessions to strengthen relationships with Core 5 and Tier 1 accounts</li>

<li>Secure thirty percent of total company revenue through strategic National Sales purchase orders and account expansion</li>

<li>Improve inventory forecast accuracy by managing quarterly updates for all major retail partners</li>

<li>This role is in the National Sales team and will report directly to the Chief Marketing Officer</li>

<li>Perform other related duties as assigned</li>

</ul>

ABOUT THE IDEAL CANDIDATE&nbsp;

<ul>

<li>May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)</li>

<li>7+ years sales experience in Consumer Packaged Goods (CPG)</li>

<li>5+ years managing national account sales, preferably with big-box retailers like Target, Dick’s, and DSW</li>

<li>Experience in leading a National Account/Sales team is a MUST, with an in-depth understanding of team dynamics</li>

<li>Experience tracking and holding teams accountable to sales metrics and KPIs</li>

<li>Expert in building and executing account-level strategies that drive massive growth in national chains</li>

<li>Strong grasp of retail strategy and CPG best practices, with bonus points for sports/outdoor categories</li>

<li>Highly skilled in retailer relationship management and driving joint business planning</li>

<li>Master of Salesforce, and bonus points if you’ve dabbled in NetSuite or Asana and can navigate complex sales systems with ease</li>

<li>Willing and excited to travel (~10%) for trade shows and key account visits</li>

<li>Freakin’ awesome communicator and direction giver</li>

<li>Driven by personal growth and thrives in an environment of constant feedback</li>

<li>Is proactive and an independent problem solver! (Can you google a question?) </li>

</ul>

WHAT YOU GET

<ul>

<li style="font-weight: 300;">A role at a company that is going to the moon</li>

<li style="font-weight: 300;">The opportunity to show up every day and have fun</li>

<li style="font-weight: 300;">The ability to learn and grow as a person</li>

<li style="font-weight: 300;">Paid vacation (we encourage you to take time off!)</li>

<li style="font-weight: 300;">Paycheck... obviously. Salary range: $160K - $185K,&nbsp;final offer will be made within this range based on experience</li>

<li style="font-weight: 300;">Medical, Dental, and Vision benefits</li>

<li style="font-weight: 300;">401(K) with company matching</li>

<li style="font-weight: 300;">Financial Wellness Counseling</li>

<li style="font-weight: 300;">Sunglasses. Obviously.</li>

</ul>

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date.&nbsp;

1. Application

2. Fill out a form with basic questions

3. 30 minute introductory interview with HR team member

4. 30 minute virtual interviews with peers and manager

5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW &amp; SUBMIT THE FOLLOWING:&nbsp;

<ul>

<li style="font-weight: 300;">Review goodr's <a href="https://goodr.com/pages/goodr-applicant-privacy-notice" target="_blank">Applicant Privacy Policy</a>. By submitting an application to goodr, you are confirming that you have read the <a href="https://goodr.com/pages/goodr-applicant-privacy-notice" target="_blank">Applicant Privacy Policy</a> and agree to its terms. (Because nothing says “fun” like reading legal documents!)</li>

<li style="font-weight: 300;">Resume</li>

<li style="font-weight: 300;">Links to projects or groups you’re involved with (if you have them)</li>

<li style="font-weight: 300;">A drawing of an octopus fighting a pirate (not joking)*</li>

<li style="font-weight: 300;">We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.</li>

</ul>

*We accept submissions using accessibility tools.

&nbsp;

#LI-Hybrid

Want to learn more about what it's like to work at goodr? View our full profile.

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Why This Is a Most Loved Workplace® Certified Job

What It's Like to Work Here

smile Putting Smiles on Faces

users Community Over Competition

leaf Purpose-Driven Action

zap Playful Innovation

heart Unabashed Authenticity

Certified for: Most Loved Workplace Most Loved Workplaces® 2026, Most Loved Workplace Most Loved Workplaces® 2024

Frequently Asked Questions About Working at goodr

Common questions candidates ask about this role and goodr's workplace

We exist to give you permission to be unabashedly yourself…unless you’re an asshole. Since 2015, we’ve made $25 Active Sunglasses for Anyone that are No Slip. No Bounce. All Polarized. All of our products speak to the four Fs: Fun, Fashionable, Functional and ‘Ffordable, which make them perfect for anything active.

Please review the specific job listing or contact goodr's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

goodr is an established organization in its industry. The company is a certified Most Loved Workplace®, highlighting a strong, positive culture and committed workforce.

Key benefit categories include: Health & Wellness, Environmental & Social Impact, Culture & Community, Professional Growth. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Putting Smiles on Faces and Community Over Competition and Purpose-Driven Action.

The company has committed to inclusive practices including: Authentic Self-Expression and Values Into Behaviors.

They have earned Most Loved Workplace® certifications including: Most Loved Workplace Most Loved Workplaces® 2026 and Most Loved Workplace Most Loved Workplaces® 2024.

goodr currently has 7 open positions. They are hiring across departments like Retail Marketing, National Sales, Don't see the right role?. You can view all current openings at certcheck.mostlovedworkplace.com/companies/goodr/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact goodr's recruiting team for specific details on this role's process.