Director, Business Strategy & Development (Consumer Brands & Retail)

At Goodway Group, a Most Loved Workplace® certified employer in the Advertising/Marketing/Public Relations space, The marketing engine that drives unstoppable growth for ambitious brands..

<div class="content-intro"><h4><strong>Who We Are</strong></h4>

<div data-font-name="g_d0_f4" data-angle="0" data-canvas-width="650.1615999999999"><strong>Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK</strong>!  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.</div></div><p><strong>Who You Are </strong></p>

<p>Trade As the <strong>Brand/Retail Director, Business Strategy & Development – Consumer Brands & Retail,</strong> you will be responsible for winning new clients within the Consumer Brands and Retail sectors with a primary focus on selling Goodway Group’s Full Funnel, Commerce Media, and Performance Creative capabilities. You will be a strategic hunter, leveraging your network, outbound prospecting, and industry events to build relationships with key decision-makers. Our ideal client would be either consumer brands looking for a partner to manage both national and retail media to increase sales and media effectiveness OR a retailer that is looking to incrementally grow overall media effectiveness and/or launch/expand shopper marketing and retail media in support of customer growth.   </p>

<p><strong>What You Will Do </strong></p>

<ul>

<li><strong>Drive New Revenue Growth:</strong>Identify, prospect, and secure <strong>net-new client engagements </strong>with mid-market <strong>Consumer and Retail brands</strong>,  </li>

<li><strong>Lead Outbound Prospecting & Thought Leadership: </strong>Develop a proactive outbound sales strategy, leveraging your <strong>network, industry events, and LinkedIn thought leadership </strong>to generate new opportunities. </li>

<li><strong>Sales Pipeline & Deal Management: </strong>Build and maintain a robust pipeline using Salesforce, ensuring <strong>consistent movement from outreach to closed business.</strong></li>

<li><strong>Consultative Selling Approach: </strong>Understand clients’ commerce media challenges and position Goodway’s capabilities (Full Funnel, Commerce Media, and Creative services)) as solutions that drive measurable business outcomes. </li>

<li><strong>Competitive Positioning: </strong>Navigate a competitive landscape articulating <strong>Goodway’s unique differentiators</strong>in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™. </li>

<li><strong>Pitch Quarterback</strong>: Work in conjunction with Pitchlab and LoB stakeholders and assist in scoping and communication with prospects to meet/exceed SLAs in delivering pitch-related commitments  </li>

<li><strong>Cross-Functional Collaboration: </strong>Work closely with<strong>SVP, BDs, and Brand VPs </strong>to ensure a smooth handoff from sales to client success teams. </li>

<li><strong>Industry Representation: </strong>Represent Goodway at key<strong>industry panels, conferences, and networking events, </strong>serving as a recognized thought leader in commerce media. </li>

<li><strong>Legal & Pricing Negotiations: </strong>Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability. Establish yourself as a knowledge and thought leader across the industry, especially within your markets. Serve as Goodway Group spokesperson at key industry events, panels, and agency associations. </li>

</ul>

<p><strong>What You Bring </strong></p>

<ul>

<li><strong>Proven Sales Leadership:</strong>History of <strong>driving</strong> <strong>revenue </strong>through new business development. </li>

<li><strong>Integrated Media Expertise: </strong>Able to talk to client pain points around<strong>integrating brand, demand, and national and retail media.</strong> Also able to talk to how to effectively optimize media effectiveness and ensure granular and agile optimization. </li>

<li><strong>Commerce Media Expertise: </strong>Deep understanding of <strong>Consumer Brands and Retail Media, </strong>with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies. </li>

<li><strong>Strategic Hunting Mindset: </strong>Demonstrated success in<strong>outbound sales, self-generated pipeline building, and enterprise deal-closing.</strong> </li>

<li><strong>Industry Network & Influence: </strong>Established<strong>network of decision-makers </strong>in Consumer Brands and Retail, with a strong personal brand as a <strong>LinkedIn thought leader and industry speaker.</strong> </li>

<li><strong>Competitive Acumen: </strong>Ability to <strong>navigate complex, competitive sales cycles </strong>against competitive agencies </li>

<li><strong>Storytelling & Negotiation Skills: </strong>Ability to craft compelling narratives that align Goodway’s solutions with client pain points. </li>

<li><strong>Collaboration & Executive Presence: </strong>Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post-sale. <strong> </strong></li>

</ul>

<p><strong>Why Join Us? </strong></p>

<ul>

<li>Work with an <strong>award-winning, forward-thinking</strong> team at the forefront of <strong>Commerce, Retail Media, and Consulting. </strong></li>

<li>Be a recognized industry thought leader, contributing <strong>to events, panels, and LinkedIn content. </strong></li>

<li>Autonomy & Flexibility to drive your own success in a <strong>remote-first, high-growth company</strong>. </li>

<li>Competitive compensation, benefits, and the opportunity to be part of a company that values <strong>outcome-driven innovation and collaboration</strong>. </li>

</ul>

<p>#usremote</p><div class="content-conclusion"><p><strong>Check us out at <a href="http://www.goodwaygroup.com" target="_blank">www.goodwaygroup.com</a> to learn more!</strong></p>

<p><strong>If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!  Goodway Group is 70% Female! </strong> We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.  </p>

<p>Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.  We want applications from <strong>everyone</strong>, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. </p></div>

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