Most Loved Workplace® Certified Job

Senior Marketing Manager - Full-Time Project

Most Loved Workplace® Certified Job

92% of candidates apply because they are a Most Loved Workplace®

Remote

Marketing

About the Role

At Goodway Group, a Most Loved Workplace® certified employer in the Advertising/Marketing/Public Relations space, The marketing engine that drives unstoppable growth for ambitious brands..

<div data-font-name="g_d0_f4" data-angle="0" data-canvas-width="650.1615999999999">Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK!&nbsp; As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined&nbsp; with a start-up feel.&nbsp; With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.</div></div><h3>This is a full-time role working 40 hours per week for a 5 month project.&nbsp;</h3>

Goodway Group is seeking an experienced contract Senior Marketing Manager to support our Agency Line of Business (LOB) during a planned team transition. This is a high-impact, full-lifecycle marketing role requiring someone who can operate independently, move quickly, and deliver results across demand generation, content, email marketing, product marketing, and sales enablement.&nbsp;

You will serve as the primary marketing point of contact for the Agency LOB, working in close partnership with Agency business leaders and the broader Growth team. This role covers the full maternity leave window of a key team member plus an additional buffer period to ensure continuity and a smooth transition.&nbsp;

What&nbsp;You’ll&nbsp;Do&nbsp;

<ul>

<li>Agency LOB Marketing — Full Lifecycle&nbsp;

<ul>

<li>Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals&nbsp;</li>

<li>Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences&nbsp;</li>

<li>Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB</li>

</ul>

</li>

<li>Demand Generation &amp; Campaign Management&nbsp;

<ul>

<li>Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window&nbsp;</li>

<li>Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts&nbsp;</li>

<li>Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance&nbsp;</li>

<li>Track and report on campaign KPIs; iterate based on data&nbsp;</li>

</ul>

</li>

<li>Email Marketing &amp; Lead Nurturing&nbsp;

<ul>

<li>Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting&nbsp;</li>

<li>Build and optimize lead nurturing workflows through marketing automation tools&nbsp;</li>

<li>Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway's tech stack&nbsp;</li>

</ul>

</li>

<li>&nbsp;Product &amp; Solutions Marketing&nbsp;

<ul>

<li>Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders&nbsp;</li>

<li>Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy)&nbsp;</li>

<li>Contribute to the content and communications calendar in support of Agency LOB goals&nbsp;</li>

</ul>

</li>

<li>Sales Enablement&nbsp;

<ul>

<li>Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion&nbsp;</li>

<li>Develop sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides — aligned to the Agency LOB buyer journey&nbsp;</li>

<li>Ensure all materials adhere to Goodway's brand voice, style, and guidelines&nbsp;</li>

</ul>

</li>

<li>Events &amp; Partnership Marketing Support&nbsp;

<ul>

<li>Support planning and execution of marketing events relevant to the Agency LOB, including field events, sponsored activations, and industry conferences&nbsp;</li>

<li>Coordinate pre- and post-event communications and follow-up campaigns to maximize pipeline impact&nbsp;</li>

<li>Work with our Agency LOB’s industry partner organizations to build relationships and awareness with good-fit prospects across various virtual and in-person events, content channels, and more.&nbsp;</li>

</ul>

</li>

<li>Stakeholder Collaboration&nbsp;

<ul>

<li>Work closely with Agency LOB business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing action&nbsp;</li>

<li>Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management&nbsp;</li>

<li>Contribute to team documentation and playbooks to ensure continuity beyond the contract period&nbsp;</li>

</ul>

</li>

</ul>

Who You Are&nbsp;

<ul>

<li>5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs&nbsp;</li>

<li>Prior experience marketing to or within the agency ecosystem strongly preferred&nbsp;</li>

<li>Proven track record running email marketing and lead nurturing programs in marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent)&nbsp;</li>

<li>Strong product and solutions marketing instincts able to translate complex service offerings into clear, compelling messaging&nbsp;</li>

<li>Hands-on sales enablement experience; comfortable working directly with sales and BD teams&nbsp;</li>

<li>Experience supporting or managing event marketing in a B2B context&nbsp;</li>

<li>Ability to operate independently with minimal ramp time this role requires someone who can assess, prioritize, and execute quickly&nbsp;</li>

<li>Excellent written and verbal communication skills; strong editorial judgment&nbsp;</li>

<li>Comfortable working in a fast-moving environment where priorities may shift&nbsp;</li>

</ul>

#usremote<div class="content-conclusion">Check us out at <a href="http://www.goodwaygroup.com" target="_blank">www.goodwaygroup.com</a> to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!&nbsp; Goodway Group is 70% Female! &nbsp;We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.&nbsp;&nbsp;

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.&nbsp; We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.&nbsp;</div>

Want to learn more about what it's like to work at Goodway Group? View our full profile.

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Certified for: Most Loved Workplace Most Loved Workplaces® 2026

Frequently Asked Questions About Working at Goodway Group

Common questions candidates ask about this role and Goodway Group's workplace

Hello, we’re Goodway Group! A new kind of marketing partner. We’re passionate about helping ambitious advertisers achieve their goals. We understand in this new economy marketing can be challenging, but we’re here to guide you through it with our platform-agnostic approach and unmatched expertise. As your partner, we’ll immerse ourselves in your business to uncover new opportunities that drive your success. Every customer touchpoint is an opportunity to build your brand, and we use data and predictive intelligence to optimize your messaging across the entire journey. Let’s achieve your goals together – we’ll support you every step of the way!

This position is listed as remote based on the job location.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Goodway Group is an established organization in its industry. The company is a certified Most Loved Workplace®, highlighting a strong, positive culture and committed workforce.

Key benefit categories include: Work-Life Integration, Professional Development, Health & Wellness, Team & Culture. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Remote-First Pioneering and Continuous Learning Mindset and People-Centered Leadership.

The company has committed to inclusive practices including: Empower Every Team Member and Lead with Long-Term Vision.

They have earned Most Loved Workplace® certifications including: Most Loved Workplace Most Loved Workplaces® 2026.

Goodway Group currently has 9 open positions. They are hiring across departments like Growth, IT, Media Activation . You can view all current openings at certcheck.mostlovedworkplace.com/companies/goodway-group/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Goodway Group's recruiting team for specific details on this role's process.