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Senior CRM Manager

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About the Role

At GR8 Tech, a Most Loved Workplace® certified employer in the Technology space, Accelerating iGaming Excellence Through Trust, Speed, and Innovation.

<div class="content-intro"><p data-renderer-start-pos="243"><strong data-renderer-mark="true"><span class="acronym-highlight">GR8</span>_TECH builds B2B iGaming platforms for operators who play to lead.</strong></p>

<p data-renderer-start-pos="328">We deliver full-cycle, high-impact tech designed to scale — from seamless integrations and expert consulting to long-term operational support. Our platform powers millions of active players and drives real business growth. Call it what it is: the iGaming Platform for Champions.</p>

<p data-renderer-start-pos="608">With 1000+ GR8 people across locations and time zones, we don’t just ship technology — we help operators build success stories across brands, markets, and geos.</p>

<p data-renderer-start-pos="770"><strong data-renderer-mark="true">Our ambition drives us. Our people make it real.</strong></p>

<p data-renderer-start-pos="820">If you’re a challenger in spirit and a champion in action — join us.</p></div><div class="container">

<div id="model-response-message-contentr_7f918a86deba0cfd" class="markdown markdown-main-panel enable-luminous-fast-follows enable-updated-hr-color md-content stronger tutor-markdown-rendering">

<h2 data-path-to-node="1">Why this role exists:</h2>

<p data-path-to-node="2">This role exists to increase customer retention, engagement, and lifetime value through data-driven CRM initiatives. You'll help us build meaningful customer relationships by designing, optimizing, and scaling personalized CRM campaigns that deliver measurable business impact.</p>

<h2 data-path-to-node="3">What you’ll drive:</h2>

<p data-path-to-node="4"><strong data-path-to-node="4" data-index-in-node="0">CRM Strategy & Customer Retention</strong></p>

<ul data-path-to-node="5">

<li>

<p data-path-to-node="5,0,0">Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty.</p>

</li>

<li>

<p data-path-to-node="5,1,0">Develop customer lifecycle journeys for different audiences and behavioral segments.</p>

</li>

<li>

<p data-path-to-node="5,2,0">Identify new retention opportunities using customer insights and business data.</p>

</li>

<li>

<p data-path-to-node="5,3,0">Continuously evolve CRM strategies based on performance, market trends, and customer behavior.</p>

</li>

</ul>

<p data-path-to-node="6"><strong data-path-to-node="6" data-index-in-node="0">Campaign Execution & Optimization</strong></p>

<ul data-path-to-node="7">

<li>

<p data-path-to-node="7,0,0">Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels.</p>

</li>

<li>

<p data-path-to-node="7,1,0">Design personalized customer experiences using segmentation and behavioral triggers.</p>

</li>

<li>

<p data-path-to-node="7,2,0">Run A/B tests to validate hypotheses and improve campaign effectiveness.</p>

</li>

<li>

<p data-path-to-node="7,3,0">Optimize campaign performance through continuous experimentation and iteration.</p>

</li>

</ul>

<p data-path-to-node="8"><strong data-path-to-node="8" data-index-in-node="0">Data & Performance</strong></p>

<ul data-path-to-node="9">

<li>

<p data-path-to-node="9,0,0">Analyze campaign performance and customer behavior to identify growth opportunities.</p>

</li>

<li>

<p data-path-to-node="9,1,0">Translate complex data into actionable recommendations.</p>

</li>

<li>

<p data-path-to-node="9,2,0">Apply predictive analytics to anticipate customer needs and reduce churn.</p>

</li>

<li>

<p data-path-to-node="9,3,0">Define, monitor, and improve key CRM performance metrics.</p>

</li>

</ul>

<p data-path-to-node="10"><strong data-path-to-node="10" data-index-in-node="0">Cross-functional Collaboration</strong></p>

<ul data-path-to-node="11">

<li>

<p data-path-to-node="11,0,0">Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives.</p>

</li>

<li>

<p data-path-to-node="11,1,0">Align campaign priorities with business objectives and product launches.</p>

</li>

<li>

<p data-path-to-node="11,2,0">Coordinate campaign delivery across multiple stakeholders while ensuring quality and timely execution.</p>

</li>

<li>

<p data-path-to-node="11,3,0">Share insights and recommendations that influence customer engagement strategy.</p>

</li>

</ul>

<h2 data-path-to-node="12">What makes you a GR8 fit:</h2>

<p data-path-to-node="13"><strong data-path-to-node="13" data-index-in-node="0">Must-have</strong></p>

<ul data-path-to-node="14">

<li>

<p data-path-to-node="14,0,0">Previous experience as a CRM Manager or in a similar CRM role.</p>

</li>

<li>

<p data-path-to-node="14,1,0">Strong understanding of CRM, customer lifecycle management, and retention strategies.</p>

</li>

<li>

<p data-path-to-node="14,2,0">Experience planning and executing multi-channel CRM campaigns.</p>

</li>

<li>

<p data-path-to-node="14,3,0">Strong analytical mindset with the ability to turn data into business decisions.</p>

</li>

<li>

<p data-path-to-node="14,4,0">Hands-on experience with CRM platforms and campaign management tools.</p>

</li>

<li>

<p data-path-to-node="14,5,0">Excellent stakeholder management and cross-functional collaboration skills.</p>

</li>

<li>

<p data-path-to-node="14,6,0">Strong organizational skills with the ability to manage multiple initiatives simultaneously.</p>

</li>

</ul>

<p data-path-to-node="15"><strong data-path-to-node="15" data-index-in-node="0">Nice-to-have</strong></p>

<ul data-path-to-node="16">

<li>

<p data-path-to-node="16,0,0">Experience working in high-growth digital products or tech companies.</p>

</li>

<li>

<p data-path-to-node="16,1,0">Knowledge of experimentation methodologies and statistical analysis.</p>

</li>

</ul>

</div>

</div><div class="content-conclusion"><h2 data-renderer-start-pos="906"><strong data-renderer-mark="true">Why you’ll love working here: </strong></h2>

<p data-renderer-start-pos="958"><strong data-renderer-mark="true">Benefits Cafeteria</strong> — annual budget you allocate to:</p>

<p data-renderer-start-pos="1011">Sports • Medical • Mental health • Home office • Languages.</p>

<p data-renderer-start-pos="1072"><strong data-renderer-mark="true">Work-life & support</strong></p>

<ul>

<li data-renderer-start-pos="1095">Paid maternity/paternity leave + monthly childcare allowance.</li>

<li data-renderer-start-pos="1160">20+ vacation days, unlimited sick leave, emergency time off.</li>

<li data-renderer-start-pos="1224">Remote-first + tech support + coworking compensation.</li>

<li data-renderer-start-pos="1281">Team events (online/offline/offsite).</li>

<li data-renderer-start-pos="1322">Learning culture with internal courses + growth programs.</li>

</ul>

<h2 data-renderer-start-pos="1383"><strong data-renderer-mark="true">Our culture & core values:</strong></h2>

<p data-renderer-start-pos="1411">GR8_TECH culture is how we win — through trust, ownership, and a growth mindset. We move fast, stay curious, and keep it real, with open feedback, room to experiment, and a team that’s got your back.</p>

<p data-renderer-start-pos="1612"><strong data-renderer-mark="true">FUELLED BY TRUST</strong>: we’re open, honest, and have each other’s backs.</p>

<p data-renderer-start-pos="1680"><strong data-renderer-mark="true">OWN YOUR GAME</strong>: we take initiative and own what we do.</p>

<p data-renderer-start-pos="1735"><strong data-renderer-mark="true">ACCELER8</strong>: we move fast, focus smart, and keep it simple.</p>

<p data-renderer-start-pos="1793"><strong data-renderer-mark="true">CHALLENGE ACCEPTED</strong>: we grow through challenges and stay curious.</p>

<p data-renderer-start-pos="1859"><strong data-renderer-mark="true">BULLETPROOF</strong>: we’re resilient, ready, and always have a plan.</p></div>

Want to learn more about what it's like to work at GR8 Tech? View our full profile.

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Certified for: Most Loved Workplace® Certified 2025

Frequently Asked Questions About Working at GR8 Tech

Common questions candidates ask about this role and GR8 Tech's workplace

GR8 Tech offers a full range of betting and gambling software solutions 🚀 Launch, grow, or upgrade your iGaming business with the experienced software provider.

Please review the specific job listing or contact GR8 Tech's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

GR8 Tech is an established organization in its industry. The company is a certified Most Loved Workplace®, highlighting a strong, positive culture and committed workforce.

Key benefit categories include: Health & Wellness, Work-Life Balance & Support, Professional Development, Family & Personal Support, Benefits Cafeteria. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Velocity Without Compromise and Radical Honesty & Psychological Safety and Ownership & Autonomy.

The company has committed to inclusive practices including: Trust as Our Foundation and Invest in Your Growth.

They have earned Most Loved Workplace® certifications including: Most Loved Workplace® Certified 2025.

GR8 Tech currently has 24 open positions. They are hiring across departments like Finance GR8 Tech, Casino Core, Sales and Business Development. You can view all current openings at certcheck.mostlovedworkplace.com/companies/gr8-tech/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact GR8 Tech's recruiting team for specific details on this role's process.

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