Most Loved Workplace® Certified JobVP, Lifecycle Marketing and Loyalty
Most Loved Workplace® Certified JobAbout the Role
At IPSY, a Most Loved Workplace® certified employer in the Internet/E-Commerce space.
The Senior Director, Consumer Payments Marketing is a senior leader within LAC Marketing, responsible for leading Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and other regional business priorities, ensuring integrated planning and execution across markets, products, sponsorships, brand, and client opportunities. This role reports to the VP, Consumer Payments, Content, Media & Digital Innovation, LAC and serves as the strategic connector between consumer insights, product roadmaps, and marketing activation. The Senior Director leads a team of senior managers focused on specific segment strategies and works closely with Product, Sales, Client Marketing, Insights & Analytics, Sponsorships, and market teams to translate segment opportunities into clear marketing strategies, go-to-market plans, and measurable business outcomes. This leader drives the day-to-day execution of Visa's consumer segment marketing across the region, partnering closely with product teams to pull through consumer marketing activity that supports business goals across all priority growth pillars. The role is critical to ensuring Visa's consumer marketing agenda is grounded in insights, connected to business priorities, and activated with speed and relevance across diverse LAC markets.
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Requirements
- 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD
- 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
- Bachelor's degree with 12+ years of experience, or Advanced degree with 10+ years, or PhD with 8+ years.
- Bachelor's degree with 15+ years, or Advanced degree with 12+ years, or PhD with 9+ years.
- Background in consumer marketing, product marketing, or strategy in financial services, technology, fintech, or payments sectors.
- Proven experience translating consumer insights and segment strategies into actionable marketing plans that drive measurable business outcomes.
- Strong strategic thinking skills with the ability to connect consumer insights, segment behaviors, and cultural trends to product roadmaps and marketing activation.
- Experience operating in highly matrixed organizations and influencing senior stakeholders across marketing, product, insights, analytics, sponsorships, and creative/media teams.
- Proven ability to build strong cross-functional relationships and drive alignment across regions and business units.
- Strong analytical skills and comfort translating data, research, and behavioral trends into clear strategic recommendations.
- Experience managing and developing high-performing teams while fostering a culture of innovation and continuous improvement.
- Excellent written and verbal communication skills, including the ability to articulate the rationale behind marketing decisions and shape compelling narratives.
- Fluency in English and Spanish required; Portuguese preferred.
- U.S. work authorization required. No visa sponsorship or relocation assistance will be provided for this position.
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
- Potential sales incentive payments
- Bonus and equity eligibility
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View Original PostingWhy This Is a Most Loved Workplace® Certified Job
Systemic Collaboration
One of our cultural values is WE GO ALL OUT FOR IMPACT. We embody this through our commitment to revolutionizing the beauty industry, empowering everyone to express their own unique beauty as part of our positive vision for the future. Our people are tenacious about building an enduring and valuable company, prioritizing company results over processes or politics, striving for excellence, not just settling for good or great, when it makes a real difference in impact, and never letting the pursuit of perfection slow us down when “good” is enough.
Positive Vision for the Future
Our culture is underpinned by our four cultural values. Our values are not just words on a screen; they underpin the way we work, behave, and interact with each other. We integrate them into our interview process and rate performance based on them. It’s who we are.
Alignment of Values
Our CEO is a C-suite veteran who lives and breathes IPSY culture and values, but don’t take our word for it, his Glassdoor ratings are 90+%! He is a leadership presence in our weekly All Hands and monthly Strategy Sessions, providing insights and visions for our future. He is committed to transparent, open communication and has hosted a series of sessions for employees to get to know him in small groups and skip-level meetings, and he maintains an open door policy for all employees.
Respect
One of our core cultural values is WE RESPECT EACH OTHER AND COMMUNICATE HONESTLY. We foster an environment where feedback is welcomed and embraced, as well as provided quickly and constructively, valuing the opportunity it presents for growth and improvement.. Our communication is characterized by upfront honesty. We don’t gossip or say anything behind someone’s back that we wouldn’t say publicly. We address problems without hiding issues or mistakes, including from ourselves, to create a culture of accountability and self-awareness. We share information with each other openly, unless confidentiality is absolutely needed. We’re honest and transparent with our community, our creators, and our partners. During our weekly All Hands meetings, we share IPSY wins, campaigns, new hires, critical program and transformation updates, and Ask Me Anything, where employees can submit anonymous questions answered by our most senior leaders. We seek feedback from our employees year-round through our Annual Engagement Survey and Pulse Surveys. The feedback is then published, allowing us to identify recurring themes and take action. Additionally, our Culture Club plays a pivotal role in driving change based on the feedback we receive.
Killer Outcomes
Our employees collaborate through Slack, Zoom, Agile Methodologies (POD structures, Sprints, Retrospectives, etc.). We hold weekly All Hands meetings where we share IPSY wins, campaigns, new hire introductions, critical program updates, transformation updates, and hold an Ask Me Anything at the end. We hold a monthly Strategy Sesh to share our OKRs, and financial results.
What It's Like to Work Here
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