Most Loved Workplace® Certified Job

Senior Content Marketing Manager

Assessed by Most Loved Workplace®

92% of candidates apply because they are a Most Loved Workplace®

London

Marketing

About the Role

At ITV, a Most Loved Workplace® certified employer in the Media & Entertainment space, Entertaining with purpose, connecting millions through creativity every day.

Sitting within the M&E Marketing team, you’ll lead ITV’s biggest and most high-profile integrated marketing campaigns, with multi-million-pound budgets and ambitious creative at the heart of the role. You’ll shape how we bring our most important shows to audiences, building awareness, sparking conversation and driving viewing across Broadcast and Streaming. You’ll own campaigns from strategy and briefing through to delivery and evaluation, working across the full marketing funnel. From bold and noisy advertising and media investment to ambitious creative campaigns, you’ll know how to bring channels together to deliver impact. You’ll have extensive experience developing and delivering standout creative, from original shoots and talent-led campaigns to innovative clip-based work that makes the most of ITV’s content. At the heart of the role is the ability to set a clear strategic direction, write brilliant briefs and turn ambitious ideas into exceptional campaigns. Working in close partnership with Creative and Media Strategists, you’ll bring together senior stakeholders, agency partners and internal teams around a shared vision. You’ll operate autonomously, make confident decisions and support the Head of Marketing in setting priorities and raising the ambition of our work. We’re looking for an experienced, commercially minded marketer who combines strategic thinking, creative ambition and excellent delivery skills. You’ll be confident leading complex, high-value campaigns, influencing very senior stakeholders and managing people, while ensuring our biggest marketing investments deliver meaningful results.

Want to learn more about what it's like to work at ITV? View our full profile.

Requirements

Extensive experience leading major integrated marketing campaigns, with a proven track record of managing high-profile campaigns and multi-million-pound budgets, ideally within entertainment, media or a similarly fast-paced consumer environment.
Exceptional strategic briefing skills, with the ability to distil complex information into clear, simple and structured briefs grounded in audience insight, with a compelling proposition, focused objectives and a clear strategic direction.
Significant experience developing ambitious creative campaigns, including original shoots, talent-led creative and clip-based work. Able to take ideas from initial concept through creative development, production and final delivery.
Strong full-funnel marketing expertise, with experience across above-the-line advertising, including TV, outdoor and other brand-building channels, alongside digital and performance marketing. Able to shape integrated plans that deliver awareness, consideration and viewing objectives.
Extensive experience working with creative and media agencies, setting strategic direction, challenging thinking, developing strong partnerships and ensuring work delivers against ambitious creative, audience and commercial objectives.
Confident stakeholder management and influencing skills, with experience working with very senior stakeholders, navigating competing agendas, challenging constructively and securing alignment on complex decisions.
Proven people management experience, with the ability to lead, motivate and develop colleagues, set clear expectations, delegate effectively and maintain high standards of performance and delivery.
Strong commercial and financial acumen, with experience managing substantial marketing budgets, making investment decisions, allocating resources and evaluating return on investment.
Strong analytical and audience insight skills, with the ability to interpret research, media data and campaign results, draw meaningful conclusions and use evidence to shape strategy and demonstrate impact.
Excellent communication and presentation skills, able to articulate a clear strategic point of view, present recommendations, influence senior decisions and translate complex information into actionable plans.
Exceptional project management skills, with the ability to lead complex campaigns end to end, manage multiple workstreams, anticipate risks and deliver to challenging deadlines.
A strong understanding of television, entertainment and the UK TV marketplace, including audience behaviours, viewing trends, content discovery and the competitive landscape.

Benefits

Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

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What It's Like to Work Here

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Frequently Asked Questions About Working at ITV

Common questions candidates ask about this role and ITV's workplace

ITV is a global production and distribution business that creates, owns, and distributes high-quality content for multiple platforms worldwide. It serves as a leading creative powerhouse, connecting with audiences globally through compelling storytelling and innovative production. ITV supports a wide array of functions globally, including creative development, content production (scripted and unscripted), post-production, international sales, and format distribution.

Please review the specific job listing or contact ITV's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

ITV is an established organization in its industry. The company focuses on maintaining a supportive workplace culture for all employees.

Key benefit categories include: Time Off & Work-Life Balance, Financial & Security, Health & Wellness, Career Development. For this role specifically, benefits include: Flexible working with a range of options, Generous holiday allowance, plus you can buy more, Annual bonus opportunity, Competitive pension contribution, Save as you earn - with an opportunity to buy ITV shares, Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as We Pull Together and Creativity Drives Everything and Authentic Inclusion.

The company has committed to inclusive practices including: Inclusive Culture Where Everyone Belongs and Investment in People Development.

ITV has a supportive and collaborative culture, recognized as a loved place to work by its team members.

ITV currently has 11 open positions. They are hiring across departments like Administration, Marketing. You can view all current openings at certcheck.mostlovedworkplace.com/companies/itv/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact ITV's recruiting team for specific details on this role's process.