Head of Marketing

On-site, White Plains, New York, United States

Marketing

Full-time

About the Role

At Jägermeister.

We’re hiring a Head of Marketing to lead Jägermeister’s rejuvenation in America. You’ll rebuild its relevance with the next generation of legal-age drinkers while protecting what makes the brand distinctive. You’ll also lead and coach the team, strengthening our ability to build the brand for the long term. You’ll report to the US CEO, with a dotted line to the Global CMO, and sit on the US senior leadership team. You’ll lead Consumer Marketing for Jägermeister and Trade Marketing for Jägermeister and Teremana, with around 20 people and five direct reports. The work spans brand communications, social, experiential, events, owned and earned channels, partnerships and paid media. The Global Brand team sets the Global Jägermeister brand strategy. You'll turn that direction into a US strategic plan and lead its delivery. Over the first three years, we’re looking for steady progress toward sustainable US growth and a stronger following among the next generation of legal-age drinkers. That includes stronger bartender advocacy, a more consistent ice-cold shot experience and lasting community relationships in priority markets. We also want to see Marketing, Sales and field teams working from one plan, sharing what they learn and building on what works. Our Living Brand Values are BOLD, SOCIAL, MASTERFUL and AUTHENTIC. We own our decisions, give each other honest feedback and care about the craft. Our Marketing Code and responsible drinking commitments guide every marketing decision. This full-time, exempt role is based at our White Plains, New York HQ office. Expect roughly 30% travel, including time in Jägermeister markets abroad to learn how the brand is built at its best, plus occasional evening commitments. Candidates must be 21 or older and authorized to work in the US.

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Requirements

You have 10+ years building consumer brands, including senior leadership in beverage alcohol or a culture-driven CPG.
You respect what makes drinks marketing different: the three-tier system, the regulatory environment, responsible marketing, and the realities of the on-premise.
You've built culturally relevant brands, not just run campaigns. You can show us where you grew community and advocacy, and explain how you measured it.
You know how to turn global strategy into a practical local plan.
Your creative judgment is trusted. You green-light brave work, and you're willing to kill safe work that doesn't move anyone.
You know experiential, events, cultural partnerships, creator ecosystems, trade marketing and agency management well enough to guide the team and judge the work. You use data and AI tools to help the team move fast.
You have a commercial mindset and a builder's bias. You prioritize, you simplify, and you've led teams of 15 or more through real change.

Benefits

Highly competitive compensation packages 250 - 315K, 40-50% Bonus Target
Comprehensive medical, dental, and vision insurance
Matching 401(k) plan
Yearly wellness stipend (gym membership or fitness classes)
Generous PTO policy

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Frequently Asked Questions About Working at Jägermeister

Common questions candidates ask about this role and Jägermeister's workplace

Mast-Jägermeister SE is a family-owned spirits company headquartered in Wolfenbüttel, Lower Saxony, Germany. Its flagship product is Jägermeister, a herbal liqueur made from a blend of 56 herbs, blossoms, roots and fruits, matured in oak casks at the Wolfenbüttel site. The company traces its roots to 1878 and distributes Jägermeister in about 150 countries, with roughly 1,000 employees worldwide.

Please review the specific job listing or contact Jägermeister's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Jägermeister is an established organization in its industry. The company focuses on maintaining a supportive workplace culture for all employees.

For this role specifically, benefits include: Highly competitive compensation packages 250 - 315K, 40-50% Bonus Target, Comprehensive medical, dental, and vision insurance, Matching 401(k) plan, Yearly wellness stipend (gym membership or fitness classes), Generous PTO policy. You can view more details on their CertCheck profile.

Working at Jägermeister involves collaborating with a dedicated team in a dynamic environment.

As an organization that values its culture, Jägermeister values respect, inclusivity, and a positive environment for all employees.

Jägermeister has a supportive and collaborative culture, recognized as a loved place to work by its team members.

Jägermeister currently has 3 open positions. They are hiring across departments like Sales, Marketing. You can view all current openings at certcheck.mostlovedworkplace.com/companies/jagermeister/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Jägermeister's recruiting team for specific details on this role's process.