Senior Director, Social Media and Influencer Marketing
About the Role
At Kendra Scott in the Retail/Fashion space, Family, Fashion, and Philanthropy—Building a Billion-Dollar Brand with Purpose.
Join our Marketing team and play a pivotal role in shaping Kendra Scott's customer-facing digital presence! As Senior Director of Social Media, you will be responsible for developing and executing strategic initiatives and campaigns that generate excitement, brand engagement and awareness and drive revenue. This role demands a highly collaborative approach and data driven approach, working across departments to craft a competitive and cohesive social media strategy that aligns with company objectives and leverages key promotional moments and product launches. You will lead social strategy across multiple brand platforms, help define the Kendra Scott brand aesthetic, be a key contributor for brand messaging strategy and leadership partner to the VP of Brand Marketing to ensure clear communication and internal company awareness.
Want to learn more about what it's like to work at Kendra Scott? View our full profile.
Requirements
- 10+ years experience in a social media or relevant roles, ideally in a fashion/e-commerce retail environment
- Creative and resourceful thinker with ability to problem solve with an analytical approach
- Ability to think big picture, be a self-starter and own projects from start to finish
- Passion, In-depth knowledge, understanding and experience with all social media platforms
- Demonstrated success building communities in the social space
- Strong visual eye and copy skills to partner with creative
- Pre-existing relationships with social media platforms, potential partners/influencers, agencies, designers and photographers a plus
- Experience with reporting and analytics tools
- Must be able to adapt with changing priorities, possess outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
- Solutions first mindset with willingness to explore and roll-up sleeves to ensure team success
- Strong presentation, communication, writing and collaboration skills
- Team driven attitude and passion for learning
- Strategic thinker with excellent time and project management skills
- Passion for the brand and its core values: Family, Fashion, Philanthropy
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