Director, Product & Brand Communications

At Lyft, a Most Loved Workplace® certified employer in the Transportation space, Connecting cities, one ride at a time, for a more equitable future..

<p>At Lyft, our purpose is to serve and connect. To do this, we start with our own community by fostering a respectful and diverse organization where every voice is heard, valued, and empowered to contribute to our shared success.</p>

<p>We are seeking a strategic and visionary Director of Product and Brand Communications to play a pivotal leadership role in building a fresh take on an iconic brand. This highly visible and cross-functional position will drive Lyft’s product narrative, giving riders and drivers compelling reasons to choose Lyft. </p>

<p>As a vocal cross-functional partner with significant influence, you'll collaborate across departments to shape our brand story and product narratives. This role demands a strategic thinker who can craft compelling narratives for multiple audiences including riders, drivers, regulators, and the broader business community.</p>

<p>The successful candidate will be a resourceful self-starter who thrives in dynamic, fast-paced environments, demonstrating agility and adaptability as Lyft and industry evolve. You'll own the process for building and launching brand and product moments through multi-channel, earned media programs including narrative development, product demos, event planning, editorial extensions, and influencer engagement.</p>

<p>This is an opportunity to join a fun and hungry team and have a profound impact on Lyft. The role reports to the Vice President of Communications.</p>

<h2><strong>Responsibilities:</strong></h2>

<ul>

<li>Define compelling consumer and technology narratives that support Lyft’s broader narrative and vision, and build a strategic and creative communications plan that strengthens Lyft’s image and reputation with consumers. </li>

<li>Provide strategic leadership for the Product and Brand Communications team, setting the vision, de

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