Growth Marketing Manager, Lifecycle

At Lyft, a Most Loved Workplace® certified employer in the Transportation space, Connecting cities, one ride at a time, for a more equitable future..

<p>At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.</p>

<p>The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces. </p>

<p>We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment. </p>

<p>In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences. </p>

<h2>Responsibilities:</h2>

<ul>

<li>Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user</li>

<li>Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test </li>

<li>Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling</li>

<li>Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership</li>

<li>Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters</li>

<li>Apply behavioral science frameworks to inform message sequencing, timing, and incentive design</li>

</ul>

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