Most Loved Workplace® Certified Job

Senior Manager, Marketing Strategy & Operations

Assessed by Most Loved Workplace®

92% of candidates apply because they are a Most Loved Workplace®

Toronto, Canada

Marketing Strategy & Ops

About the Role

At Lyft, a Most Loved Workplace® certified employer in the Transportation space, Connecting cities, one ride at a time, for a more equitable future..

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team.&nbsp;

<h2>Responsibilities:</h2>

<ul>

<li>Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.</li>

<li>Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools.</li>

<li>Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration.</li>

<li>Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance.</li>

<li>Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement.</li>

<li>Collaboration: Acting as a liaison between marketin

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What It's Like to Work Here

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Frequently Asked Questions About Working at Lyft

Common questions candidates ask about this role and Lyft's workplace

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Please review the specific job listing or contact Lyft's recruiting team for details on remote or hybrid work options for this role.

Salary information may vary by role and location. Please check the specific job listing or discuss compensation during the interview process.

Lyft is an established organization in its industry. The company focuses on maintaining a supportive workplace culture for all employees.

Key benefit categories include: Health & Wellness, Work-Life Balance, Financial & Retirement, Professional Development, Community & Belonging. You can view more details on their CertCheck profile.

The day-to-day environment is guided by core values such as Belonging Over Everything and Challenge Convention and Community-Centric Connection.

The company has committed to inclusive practices including: Champion Belonging and Inclusion and Invest in People's Growth.

Lyft has a supportive and collaborative culture, recognized as a loved place to work by its team members.

Lyft currently has 192 open positions. They are hiring across departments like Media & Lyft Business, Corporate Engineering & IT, LUS Supply Chain. You can view all current openings at certcheck.mostlovedworkplace.com/companies/lyft/jobs.

The interview process typically involves an initial recruiter screen followed by team interviews. Please contact Lyft's recruiting team for specific details on this role's process.